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Will The PS4 Pro Be A Success?

September 14, 2016 by  
Filed under Gaming

0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-ps4proHalfway through Sony’s announcement event for its new consoles – the redesigned, slimmer PS4 and the new, more powerful PS4 Pro – I found myself thinking about the optics of these events. I’ve seen the announcement events for every console since the PS2, and of them all, this was by far the most muted. The lack of bombast and braggadocio could speak to a quietly understated confidence, or to uncertainty, depending on where you’re standing. I suspect that the truth lies somewhere in the middle – Sony, achieving success it hasn’t seen since the PS2’s halcyon days, is certainly confident, but is also walking out onto uncertain territory with the PS4 Pro. The ground underfoot is no longer familiar.

The slim PS4, of course – perhaps the worst-kept secret in the history of the industry, given the appearance of functioning models on auction websites prior to the announcement – is nothing unexpected. Three years into the PS4’s lifespan, a slimmed down redesign was inevitable; it joins the (arguably rather more attractive) Xbox One S on the shelves as a sleeker model whose launch is somewhat overshadowed by impending obsolescence. Xbox One S, at least, has a year to run before the hugely more powerful Scorpio appears on the market. The new PS4 suffered the ignominy of being quickly announced and forgotten just moments before the unveiling of PS4 Pro, the device destined to replace it.

PS4 Pro, though, is a curious beast. It’ll run you $100 more than the slim PS4, it plays the same games and connects to the same online services. Sony has bent over backwards to avoid fragmenting their playerbase, and in theory, PS4 Pro is really designed only for the small minority of consumers with 4K displays in their living rooms. Yet the company must know the psychology of its consumers; it must know that for a large proportion of them, playing a game on a regular PS4 in the knowledge that an upgrade would make it that little bit sharper, that little bit smoother, is like Chinese water torture. That will only be exacerbated by the “Pro” moniker; so much of the market will feel an involuntary twitch of consumer desire at the very notion of their existing hardware being “amateur” or, god help us all, “noob”.

Ultimately, though, Sony’s cautious approach seems to be pitched just right. Those who will find themselves discombobulated by the notion of a needlessly dropped frame or a disappointingly undetailed hair strand, or quietly fuming at being branded a non-Pro, are precisely the audience expected to upgrade anyway. The benefits of PS4 Pro will be sufficient to keep them satisfied; while for pretty much everyone else, for the enormous audience of more casual consumers that Sony must access in the coming years in order to maintain the PS4’s sales trajectory, the benefits of the Pro seem minor enough not to bother with. The stroke of genius, perhaps, is that every upgrading gamer will release a second-hand PS4 into the market – handed off to a younger sibling or cousin, perhaps, or sold to a late upgrader from the last generation. That ought to do wonders to kick-start the PS4’s demographic expansion.

That’s not an easy balance to strike, and while it feels like it’s been skilfully done, only time and market data will tell. Sony enters Winter 2016 in a position of almost unprecedented strength; Nintendo’s NX won’t launch until next spring (and nobody really knows what it is), while Microsoft’s lovely Xbox One S is overshadowed by the plan to entirely outclass it with Scorpio next year. Both PS4 and PS4 Pro will do great guns this year (while PSVR, about which more in a moment, will undoubtedly be supply constrained). That’s not the real test; the test is how this line-up can fare against 2017’s launches, NX and Scorpio. Sony’s cards are now on the table for the next couple of years of the console war.

The other test, of course, is how this evolves. Much has been made of PS4 Pro representing the end of the console model; a final nail in the coffin of the five, seven or even ten year hardware cycle which has defined game consoles since the 1980s. Incremental updates like the PS4 Pro, maintaining compatibility and continuity while keeping pace with hardware advancements, are the future.

Well, perhaps they’re part of the future. Scorpio, with its dramatic upgrade over the Xbox One – so dramatic that the notion of Xbox One remaining fully capable of playing Scorpio titles seems ridiculous – suggests a somewhat different future. Equally, the muted nature of this week’s launch is suggestive of somewhat different thinking. Sony didn’t want to come out all guns blazing, shouting in triumph about its new hardware, because it cannot afford to alienate the 40 million existing owners of PS4 by implying that their consoles are obsolete. That’s a radical difference from console launches of old precisely because the whole purpose of those launches was to declare everything which came before obsolete. “Here, here is the new thing! All singing, all dancing, making the singing and dancing your existing console is capable of look merely like painful hopping and wheezing! Buy the new thing!” You can’t do that with an incremental upgrade; you can’t alienate your existing market in that way. Even smartphone makers have more freedom in their messaging, knowing that their hardware is expected to run on an 18 to 24 month upgrade cycle; consoles, though, you expect to remain “current” for four years, five years or more.

Incremental upgrades, then, lock us to a much more muted kind of message about new hardware. Does anyone really believe, though, that there’s no PS5 in the works? No grand, sweeping upgrade, that will be unveiled with bombast, and fireworks, and promises of walking on water and improbable feats of catering involving bread and fish? Of course that’s in the works. If PS4 Pro points us at something, it’s at the possibility of compatibility across generations in the very broad sense – perhaps, at last, we have entered a generation of consoles whose games will remain playable pretty much forever, or at least for as long as the capricious DRM gods smile upon us. The reverse, however, cannot remain true forever. Console generations will continue to roll past; it’s just that now, perhaps, there will be more mezzanines and landings between the floors.

Notably absent from Sony’s quiet little event was PlayStation VR. Oh, there was a logo, and there were a few words said, but you’d hardly imagine that this was a massive product launch that’s happening in just a few months’ time. Perhaps that’s because the aspect of PS4 Pro Sony is most anxious about is what impact it’s going to have on PSVR, and vice versa. Ever since the first leaks about PS4 Neo, as then was, hit the wild, there’s been a widespread assumption that part of the raison d’être for the new hardware was to drive PSVR headsets – with the existing PS4 simply being underpowered as a VR device.

If that’s not the case, Sony could have done a better job of pointing it out. Throwaway comments about the PS4 Pro yielding better frame rates for VR software sit uncomfortably with the company’s earlier pronouncements about 120Hz rendering for PSVR. Everything we’ve seen and learned about VR thus far suggests that this tech is all about framerate; if you can’t hit a consistent, high frame rate, users start to get severe motion sickness. If it’s the case that PS4 can hit those frame rates consistently, but PS4 Pro allows more visual finesse at the same frame rate, that’s great. If, on the other hand, PS4 is struggling with frame rate and PS4 Pro smoothes things out, that’s a big problem. PSVR cannot afford to be a poor experience on the existing PS4 installed base; if it is to be a success, it needs to work superbly on the 40 million PS4s already in the wild, not just on the fraction of the installed base which will be PS4 Pro.

Perhaps it does. Certainly, the demos of PSVR to date – all presumably running on PS4 standard hardware – have been fine, for the most part. Again, though, the optics are problematic; if you’re launching a VR headset within weeks of launching more powerful hardware, people are going to assume, not unreasonably, that they’re meant to complement each other. If that translates into users of the headset on stock PS4s getting physically ill where users on PS4 Pro do not, that’s a very big problem – and if that’s absolutely not the case, and there are procedures in place to prevent it, Sony needs to be discussing those things candidly and openly. (If it is the case, they might have been best served by doing something radical like only taking PSVR pre-orders alongside PS4 Pro pre-orders; let VR be the USP of PS4 Pro, and avoid the possibility of backlash from underpowered VR entirely.)

With the cards on the table, now we see how the hand plays. PS4 Pro is undoubtedly a shake-up to how the console business works. It’s one step closer to a world where console hardware is essentially a fixed-spec PC in a nice box that’s updated every few years – but we’re not in that world yet, and whether we ever arrive there will be determined by how Sony and its rivals fare in the coming 18 months.

Courtesy-GI.biz

MasterCard, PayPal Expand Payment Services Agreement

September 8, 2016 by  
Filed under Around The Net

Mastercard-logo-150x150MasterCard Inc has announced that it had expanded its deal with payment processor PayPal Holdings Inc, which would allow customers to use PayPal’s payment services in stores.

PayPal’s partnership follows a similar deal with MasterCard’s larger rival Visa Inc in July as the company looks to expand its payments network.

PayPal will allow users to select a credit or debit card as the default payment method and share data on transactions made through MasterCard’s tap-and-pay feature, which allows the shopper to wave a card or mobile phone over a reader to pay, the companies said in a statement.

As part of the deal, MasterCard will allow PayPal users to withdraw cash from their accounts using a debit card and also waive the digital wallet fee it currently charges PayPal.

The two companies have an existing partnership for co-branded consumer credit cards in the United States and Puerto Rico.

PayPal, spun off from e-commerce company eBay Inc last year, has focused on aggressive growth.

The company’s revenue in the second quarter rose more than 15 percent to $2.65 billion from a year earlier and the volume of payments it processes jumped 28 percent to $86.21 billion.

The partnership with MasterCard was first reported by the Wall Street Journal.

PayPal is also in discussions with banks that issue cards, to explore new products and partnerships, the Journal report said, citing people familiar with the matter.

 

EA Appears To Be Going HD With Old Games

August 25, 2016 by  
Filed under Gaming

Electronic Arts has one of the deepest back catalogs in the industry, but to date it has steered clear of mining it for new revenue through remastered and HD editions. That’s likely to change soon, according to a Game Informer interview with EA Studios executive VP Patrick Soderlund from last week at Gamescom. When asked if anything in EA’s stance on remasters had evolved in the last year, Soderlund tipped the publisher’s hand.

“What’s changed is that there is proof in the market that people want it, maybe more than there was when we spoke [previously],” Soderlund said. “There were some that did it before, but I think there is even more clear evidence that this is something that people really want. The honest answer is that we are absolutely actively looking at it. I can’t announce anything today, but you can expect us most likely to follow our fellow partners in Activision and other companies that have done this successfully.”

Soderlund added that if EA were to remaster games, it would “have to be careful in choosing the right brands for the right reasons at the right time.” Part of that would be ensuring the company handles the remasters properly instead of just selling quick and dirty ports.

That attitude is a pretty clear pivot from where the company’s thinking was just a year ago. Last October, Peter Moore said EA wasn’t interested in remakes and remasters because “it feels like pushing stuff out because you’ve run out of ideas,” adding, “I don’t know where we find the time to do remakes. We’re a company that just likes to push forward.”

While EA hasn’t been especially aggressive with remastered games, it has produced HD versions of older games like American McGee’s Alice and Crysis, primarily as preorder incentives for sequels in those series.

Courtesy-GI.biz

FAA Set To Announce Commercial Drone Rules

June 21, 2016 by  
Filed under Around The Net

The U.S. Federal Aviation Administration this week is expected to unveil rules for the commercial use of drones, but the new regulations will limit their flights to daytime and to within the line of sight of operators.

The specifics of the rules, which will allow drones weighing about 50 pounds, could come at some point today, The Wall Street Journal reported, quoting industry officials. But they are unlikely to please some proposed commercial operations of drones, which would like the aircraft to be allowed to operate at night and outside the operator’s line of sight.

The FAA in February 2015 proposed draft rules, which would allow commercial drones, also known as unmanned aircraft systems, to operate, though under restrictions such as a maximum weight of 55 pounds (25 kilograms), flight altitude of a maximum of 500 feet (152 meters) above ground level, and rules that limit flights to daylight and to the visual line of sight of the operators.

FAA Administrator Michael Huerta said in January that the much-delayed rules would be finalized by late spring. “By late spring, we plan to finalize Part 107, our small UAS rule, which will allow for routine commercial drone operations,” Huerta said at an event in May, reiterating the proposed timeline.

But Amazon.com told the FAA last year that the rules as proposed would not allow its Prime Air package delivery service to take off. Pointing out that its drones require minimal human intervention, Amazon recommended that the rules “specifically permit the operation of multiple small UAS by a single UAS operator when demonstrated that this can be done safely.”

The FAA said in May it was setting up a long-term advisory committee, led by Intel CEO Brian Krzanich, to guide it on the integration of unmanned aircraft systems in the national airspace. The FAA has already been permitting as exemptions some experimental uses of drones.

New safety rules in the Federal Aviation Administration Reauthorization Act of 2016, passed by the U.S. Senate in April, propose a pilot program to develop and test technologies to intercept or shut down drones when they are near airports. To avoid conflict between the variety of laws enacted by the states and federal regulations on drones, the bill has proposed that the FAA rules on drones get preemption over local and state laws. But some legislators  are expected to oppose the rule that will prevent the states from making laws on drones as the bill goes to the U.S. House of Representatives.

 

 

Yahoo Hires Advisors To Help Sale Trove Of Patents

June 9, 2016 by  
Filed under Around The Net

Yahoo Inc  has hired boutique investment bank Black Stone IP LLC to aid in the selling of nearly 3,000 of the internet company’s patents, the Wall Street Journal reported, citing people familiar with the matter.

The company has sent letters to a number of potential buyers for the patents, which date back to when the company was founded in 1996 and also include its original search technology, the report said.

The deadline for bids for the patents has been set for mid-June by Yahoo, according to the Wall Street Journal.

In March, Yahoo said it would explore the sale of $1 billion to $3 billion of patents, property and “non-core assets”.

Yahoo and Black Stone IP were not immediately available for comment.

 

Verizon Reportedly To Submit $3B Bid For Yahoo

June 8, 2016 by  
Filed under Around The Net

Verizon Communications Inc is gearing up to submit a second-round bid of around $3 billion for Yahoo Inc’s core internet business, the Wall Street Journal reported, citing people familiar with the matter.

Private-equity firm TPG was also expected to submit a second round bid for the assets, the newspaper reported.

Reuters reported last month that Verizon had added Bank of America to its roster of investment banks, as it looked to gain an edge over other bidders for Yahoo’s core assets.

Yahoo is expected to hold at least one more round of bidding, and the offers could change by the final round, the paper reported.

Yahoo did not comment on the report, while Verizon declined to comment.

 

Can eSport Be Used A Promo Tool?

May 25, 2016 by  
Filed under Gaming

While some publishers establish their own eSports divisions and appoint chief competition officers, Take-Two is approaching the competitive gaming trend with a bit more caution. Speaking with GamesIndustry.biz in advance of the company’s financial earnings report today, CEO and chairman Strauss Zelnick said the field was promising, but still unproven.

“eSports we find very interesting,” Zelnick said. “It is, however, still more a promotional tool than anything else. And most people see eSports as an opportunity to increase consumer engagement in their titles, and depending on the title, to increase consumer spending within the title.”

To date, Take-Two’s biggest eSports endeavor has been an NBA 2K tournament with 92,000 teams competing for a $250,000 prize. The final 16 teams are set to compete in a single-elimination tournament this weekend, with the finals taking place during the NBA Finals next month.

“It’s just the beginning for us,” Zelnick said of the tournament. “It’s very gratifying so far, but we have yet to see it as a stand-alone profitable business. We see it more as an adjunct to consumer engagement in our titles.”

Zelnick also addressed the company’s digital revenues, which for the first time made up more than half of its revenues for the year. While the industry has shifted heavily toward digital in recent years, Zelnick doesn’t see this as some sort of tipping point or a harbinger that physical goods are in for declines from here on out.

“This year was a little different because we had a very significant portion of this year’s revenue through digital distribution,” Zelnick said. “And that’s a reflection of the power of titles like Grand Theft Auto Online as well as PC titles, 90 percent of which are digitally delivered. With frontline console releases, your numbers are more like 20 percent from digital distribution. So physical distribution remains the lion’s share of our revenue.”

While Zelnick acknowledged the growth of digital distribution is a good thing for Take-Two, he specified that it wasn’t a strategy for the company because it’s ultimately out of his hands.

“We want to be where the consumer is, and we’re not really the ones who vote,” Zelnick said.

Courtesy-GI.biz

 

Are Transparent Displays On The Horizon?

May 25, 2016 by  
Filed under Around The Net

Almost every sci-fi telivision program has tablets and monitors which are transparent and it seems that Samsung has finally build them. The only problem is that they are not that great to use.

Samsung unveiled the first commercial installation of its cutting-edge mirror display at an upscale hair salon in Seoul, South Korea. The 55-inch display units act as a mirror while playing media over the mirrored image.

The display represents a (90%) transparent layer over an underlying mirror, and is a genuinely transparent display. The Planar LookThru OLED Series offered something similar but cost too much for the great unwashed to use.

Using Intel 3-D camera technology, Samsung’s displays can also show customers in different hair styles, colors and trends, allowing the hairdressers at the Leekaja Hairbis’ Jamsil salon to provide customized, interactive consultations with their clients. Samsung expects mirror displays to be used in retail, interior design, furniture and fashion markets in the future. Similar 55-inch Samsung mirror displays will be available for purchase worldwide in fall 2016.

The Samsung mirror display ML55E provides 90 per cent  transparency and 55 per cent reflectivity, designed to minimize visual distraction and provide clarity, both in the reflective mirror surface and in the media content overlays.   It has been suggested that the technology could be a money spinner –  one study shows the market for plastic and flexible OLED displays is expected to rise to $16 billion by 2020, with TV and industrial/professional use to make up half of the market share.

But the tech is still pretty expensive. One unbranded transparent OLED screen will set you back $1190.00. But there is another problem. Transparent OLED displays might work in sci-fi movie directors, but that is because they allow the camera to interact better with actors in a hard to film situation. Practically though see-through displays which have no touch capability are all really only useful in the exhibition sector.

Courtesy-Fud

 

Amazon To Launch Private Label Products Soon

May 17, 2016 by  
Filed under Around The Net

Amazon.com Inc is gearing up to launch several new lines of its private-label brands in the coming weeks, the Wall Street Journal reported, citing people familiar with the matter.

The new brands with names like Happy Belly, Wickedly Prime and Mama Bear will include nuts, spices, tea, coffee, baby food and vitamins, as well as household items such as diapers and laundry detergents, the newspaper reported.

Amazon will only offer these labels to its Prime subscribers, the Journal reported, adding the first of the brands could begin appearing at the end of May or early June.

“We don’t comment on rumors or speculations,” a company spokeswoman said in an email.

Last week, Amazon launched Amazon Video Direct for users to post videos and earn royalties with them, setting it up directly against Alphabet Inc’s YouTube.

 

 

Is EA Cautious About The 3rd Person Shooter Market?

May 17, 2016 by  
Filed under Gaming

EA is telling the world that it wants into the third-person action market with an open world game, but it does not appear to be happening any time soon.

EA Studios VP Patrick Söderlund told us in 2015 that EA wanted to expand its portfolio into gigantic action games like Assassin’s Creed or Batman or GTA and CFO Blake Jorgensen said something similar.

“We feel like there’s a huge opportunity for us to continue to invest in new areas of the business like the action genre where we haven’t competed historically. There’s a very ripe opportunity for us to invest in and we’ve been able to bring great talent in to build out that part of the business.”

But according to Game Radar it is not going to happen any time soon. Blake is quoted as saying that the outfit was building an action genre product that’s probably will appear in three or four years.

We can expect something new from EA next year which has not been announced, Blake said. But this will not be anything like the big games which have captured popular attention.

Courtesy-Fud

 

Twitter Blocks Intelligence Agencies Access To Tweet Analytics

May 10, 2016 by  
Filed under Uncategorized

Twitter has prohibited a data-mining firm from providing analytics of real-time tweets to U.S. intelligence agencies, according to a Wall Street Journal report, quoting a person familiar with the matter.

Twitter, which provides Dataminr with real-time access to public tweets, seems to be trying to distance itself from appearing to aid government surveillance, a controversial issue after former National Security Agency contractor Edward Snowden revealed that the government was collecting information on users through Internet and telecommunications companies.

Executives of Dataminr told intelligence agencies recently that Twitter, which holds around 5 percent of the equity in the startup and provides the data feed, did not want the company to continue providing the service to the agencies.

Twitter’s move appears to be in line with its policy on the use of its tweet data by external companies.

“Dataminr uses public Tweets to sell breaking news alerts to companies such as Wall Street Journal parent Dow Jones and government agencies such as the World Health Organization, for non-surveillance purposes,” Twitter said in a statement Sunday. “We have never authorized Dataminr or any third party to sell data to a government or intelligence agency for surveillance purposes.”

U.S. intelligence agencies gained access to Dataminr’s service after In-Q-Tel, aventure capital organization backed by U.S. intelligence agencies, put money in the firm, the WSJ said, quoting a person familiar with the matter. Twitter is said to have conveyed to Dataminr that it didn’t want to continue the relationship with intelligence agencies at the end of a pilot by the data analysis firm arranged by In-Q-Tel. Dataminr does not figure in the list of In-Q-Tel portfolio companies on its website.

 

 

What Can We Expect From Smartphones In The Future?

May 4, 2016 by  
Filed under Mobile

The smartphone market has hit a bit of a lull. Sure, they’ve got bigger and faster (that’s what she said) but it’s been hard to get really excited about new phones recently beyond the fact that, well, they’re new.

The iPhone 7 may – or may not – change this, but it’s more likely to be a new design, a slightly faster processor and maybe a new iOS version.

But what if we look further into the future, say 2020 or 2021, and devices like the iPhone 9 or Galaxy S9? What will hit the market then to get excited about? Mind-control text capabilities? Full 360-degree video filming? Bendable screens? Week-long battery life?

Battery life
Well, let’s start with the battery. Sadly, week-long battery life on a smartphone seems unlikely even by 2020, as Dr Kevin Curran, reader in Computer Science at Ulster University and a senior member of the IEEE, explained to the INQUIRER.

“On average, we only see improvements in capacity of six per cent per annum. So by 2020 we can only really expect a 25 per cent improvement in battery life,” he said.

However, while 25 per cent may sound good, Curran warned that these improvements tend to be offset by the fact the battery has to work harder as devices get more powerful and have higher density pixel displays.

Headlines proclaim major breakthroughs with battery technology, but Curran believes it’s unlikely that battery life will improve significantly, although there is work being done to change this.

“There are promising breakthroughs with regards to lithium-sulphur, supercapacitors, hydrogen fuel cells, solid state batteries and others, but history should tell us to be cautious about any new dramatic claims in having solved the problem of packing energy into a battery,” he said.

OK, so forget battery life. Surely there must be other new and exciting features to look forward to? Well, one technology is thermal imaging.

This was actually unveiled recently on the Cat S60 (pictured below), and Curran believes that other manufacturers will add this to their phones in time.

“This allows for a multitude of use cases, including detecting heat loss around windows and doors, spotting moisture and missing insulation, identifying over-heating electrical appliances and circuitry, and seeing in complete darkness,” he explained.

“This additional sensor allows much better control and depth in the photos you can take,” Curran added.

Meanwhile, analyst house CCS Insight has predicted that wireless charging will be standard by 2020, given that Apple is likely to include this technology in the iPhone 7.  That should save scrabbling around for charging points.

Courtesy-Fud

VeVo Hits 17 Billion While Calling Goof The Devil

May 3, 2016 by  
Filed under Around The Net

Vevo might be the new MTV for millennials, who might not know MTV that played music a few decades ago. Vevo CEO Erik Huggers had an interview at a Hunter Walk blog talking about YouTube, subscription base and the future.

Vevo CEO, ex Intel and ex BBC executive Erik Huggers mentioned that the Vevo will get a subscription based service but for the time being the company will stay with add supported content. Huggers first worked first on the iBBC player and later at Intel OnCue, then Verizon before getting the Vevo CEO.

The company has announced a new Apple TV, iOS and Android applications for people who like to watch the content on the TV console or their tablets and phones. Huggers mentioned that Vevo was getting 17 billion unique views per month. He said that if you are musician you will prefer Spotify for audio streaming and Vevo to YouTube, and here is why.

Peter Mensch, the manager of bands including Metallica, Red Hot Chili Peppers and Muse  told a BBC Radio 4 documentary on the music business:

“YouTube, they’re the devil. We don’t get paid at all.”

The BBC quoted him saying that YouTube was killing the record industry.

There is now way you can say it better than this, Mensch obviously knows what he is talking about. When we dug a bit deeper into the issue, bands have issues with complete albums being uploaded to YouTube. The big bands don’t get paid at all, at least according to Peter Mensch.

Vevo might turn its back to YouTube, despite its current business model where the company uses YouTube to distribute its videos. We see a big change coming. Artists are obviously not happy as people are ripping their stuff and not paying.

Online publishing was an area where big mistakes were made 20 + years ago. Online magazines usually rely on marketing, same as YouTube, but it seems that YouTube, Facebook and other big social based website make a lot of money and giving YouTubers and artists pennies.

Huggers believes Vevo can offer a tailored experience which is personalised for individuals who love music videos via various channels including Apple TV or mobile applications. Imagine if Vevo starts offering exclusive concert footage of your favourite bands, this would probably be worth of a few bucks a month, wouldn’t it?

Courtesy-Fud

 

Microsoft Kicks Off Two-for-one Lumia Phone Sale

April 27, 2016 by  
Filed under Mobile

Microsoft announced the launch of a two-for-one deal for its Windows-based smartphones, tossing in a free Lumia 950 when customers buy a $649 unlocked top-tier Lumia 950 XL.

The give-away will run until May 1, or while supplies last, Microsoft said on its e-store.

Last week, Microsoft told Wall Street that sales of its Lumia devices — virtually the only smartphones powered by Windows 10 Mobile — plummeted 73% in the March quarter compared to the year before, falling from 8.8 million in 2015 to 2.3 million in 2016. Revenue from its phone division fell 47%, to $662 million, in the first three months of this year.

More to the point of the two-for-one sale, on Thursday, Microsoft’s chief financial officer, Amy Hood, said, “Sell-through of our Lumia products was weak, and we exited the quarter with relatively high channel inventory.” Simply put, poor sales left more than the expected number of devices in stores and warehouses.

The buy-one-get-one-free deal may be Microsoft’s way of flushing out the current overstock.

Buyers in the U.S., Canada and Puerto Rico will receive a $549 unlocked Lumia 950 when they purchase an unlocked Lumia 950 XL. The latter is Microsoft’s top-of-the-line Windows 10 Mobile smartphone, which went on sale in November 2015.

The offer is limited to two Lumia pairs per customer.

Microsoft’s smartphone business continued to drag down the Redmond, Wash. firm’s overall revenue outlook. While Hood did not pin a dollar amount to Lumia’s impact on the June quarter, Microsoft’s final in its 2016 fiscal year, she acknowledged that, “We expect year-over-year revenue declines to steepen in Q4 as we work through our Lumia channel position.”

 

 

 

Google Compare To Be Shutdown

February 24, 2016 by  
Filed under Around The Net

Google is pulling the plug on Google Compare, its U.S. comparison-shopping site for auto insurance, credit cards and mortgages after one year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

The quick reversal is a setback to the Alphabet unit’s efforts to use its enormous reach to provide consumers with niche shopping services and financial-services tools, the Journal said.

The company said in an email to its partners on Monday that Google Compare’s U.S. and U.K. services would start winding down this month and terminate on March 23, according to the Journal.

Google said the service didn’t meet its expectations and that the company will now focus on AdWords and future innovations, the paper reported citing the email.

Google could not immediately be reached for comment outside U.S. business hours.

 

 

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