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Google’s Jigsaw Rolls Out Initiative To Combat Online Abuse

February 24, 2017 by  
Filed under Around The Net

Alphabet Inc’s Google and subsidiary Jigsaw rolled out a new technology to aid news organizations and online platforms  in identifying abusive comments on their websites.

The technology, called Perspective, will review comments and score them based on how similar they are to comments people said were “toxic” or likely to make them leave a conversation.

It has been tested on the New York Times and the companies hope to extend it to other news organizations such as The Guardian and The Economist as well as websites.

“News organizations want to encourage engagement and discussion around their content, but find that sorting through millions of comments to find those that are trolling or abusive takes a lot of money, labor, and time. As a result, many sites have shut down comments altogether,” Jared Cohen, President of Jigsaw, which is part of Alphabet, wrote in a blog post.

“But they tell us that isn’t the solution they want. We think technology can help.”

Perspective examined hundreds of thousands of comments that had been labeled as offensive by human reviewers to learn how to spot potentially abusive language.

CJ Adams, Jigsaw Product Manager, said the company was open to rolling out the technology to all platforms, including larger ones such as Facebook and Twitter  where trolling can be a major headache.

The technology could in the future be expanded to trying to identify personal attacks or off-topic comments too, Cohen said.

Perspective will not decide what to do with comments it finds are potentially abusive; rather publishers will be able to flag them to their moderators or develop tools to help comment understand the impact of what they are writing.

Cohen said a significant portion of abusive comments came from people who were “just having a bad day”.

The initiative against trolls follows efforts by Google and Facebook to combat fake news stories in France, Germany and the United States after they came under fire during the U.S. presidential vote when it became clear they had inadvertently fanned false news reports.

The debate surrounding fake news has led to calls from politicians for social networks to be held more liable for the content posted on their platforms.

The Perspective technology is still in its early stages and “far from perfect”, Cohen said, adding he hoped it could be rolled out for languages other than English too.

Facebook Pursuing Deal To Live Stream MLB Baseball Games

February 23, 2017 by  
Filed under Around The Net

Facebook Inc is currently negotiating with Major League Baseball to live stream one game per week during the upcoming season, which could be a key win as the social media platform works to offer more live sports, according to two people familiar with the situation.

Facebook has pushed to sign deals with owners of sports rights to live stream their games, going after an audience that competitor Twitter Inc is also trying to capture, according to sports media consultants.

For social media platforms like Facebook and Twitter, live streaming sports is key to attracting people since sports is one of the few types of content that people still watch live.

“Facebook is aggressively going after sports content and they are now one of a number of competitors to traditional media outlets that are going after sports programming,” said sports media consultant Lee Berke. “It makes perfect sense that they would be going after name brand properties like the MLB.”

The companies were in advanced talks, according to one source. It was unclear which games MLB would live stream on Facebook. A representative for Facebook and MLB declined to comment.

By partnering with Facebook, MLB would get access to a young audience at a massive scale, consultants said.

The size of Facebook’s reach was a big reason Univision Communications Inc decided to use Facebook Live to live stream Mexican soccer matches in English, said Tonia O’Connor, chief commercial officer and president of content distribution at Univision.

Under that deal, Facebook will live stream 46 matches by Mexican soccer league Liga MX in 2017. Terms were not disclosed.

Over the past few months, Facebook has live streamed global basketball and soccer matches and table tennis.

Twitter Rolls Back Anti-harassment Fix After Protests

February 15, 2017 by  
Filed under Around The Net

Twitter rolled back a new fix intended to prevent abuse a few hours after it met with protests, reflecting that the company is still scrambling to find solutions to the problem of harassment on its service, but is willing to make changes quickly in response to its users.

The social network on Monday rolled out a new feature that would ensure that users would not get notified when they are added to a list. “We want you to get notifications that matter. Starting today, you won’t get notified when you are added to a list,” wrote Twitter Safety. One user pointed out that it was critical for people to know if they have been added to a list intended for targets.

“This is blinding the vulnerable,” the user added, suggesting that the correct approach is to allow people to remove themselves from lists or do it upon blocking the owner. Another user asked for a button that prevents users from being added to lists. “I’m on a ton of lists and I don’t want to be on any,” he added.

Ed Ho, vice president of engineering at Twitter, quickly described the move as a “misstep” and said Twitter was reversing the change, while CEO Jack Dorsey said “we’re reverting and debugging what led us here.”

A number of users ridiculed Twitter for even considering the change, with some questioning whether the company understood its own platform and user concerns. Others wanted assurance that the missteps wouldn’t happen again.

Twitter said last month it would be rolling out new features to its service to counter abuse. It did not provide details of the changes but said it would be introducing a number of product changes in the coming days and weeks. Some of the changes would be immediately visible, while others would be more targeted to specific scenarios, the company said. It added that it would be testing, learning and iterating on the changes as it went along.

The company said recently that it is taking steps to identify people who have been permanently suspended and stop them from creating new accounts, with a focus on accounts that are set up only to abuse and harass others. It also said it was working on ‘safe search’ that removes tweets with potentially sensitive content or that come from blocked and muted accounts, besides identifying and collapsing potentially abusive or low-quality Tweet replies.

Twitter Growth Slump Continues, Value Slides

February 10, 2017 by  
Filed under Around The Net

Twitter Inc reported its slowest quarterly revenue growth since debuting as a public the company continues to face intense competition from Snap Inc’s Snapchat and Facebook Inc’s  Instagram.

Twitter said its user base increased 4 percent to 319 million average monthly active users.

Analysts on average had expected 319.6 million monthly active users, according to market research firm FactSet StreetAccount.

Revenue rose just 1 percent to $717.2 million, missing analysts’ average estimate of $740.1 million, according to Thomson Reuters I/B/E/S. The company’s adjusted profit, however, beat sharply lowered estimates.

“While revenue growth continues to lag audience growth, we are applying the same focused approach that drove audience growth to our revenue product portfolio,” Chief Executive Jack Dorsey said in a statement. “This will take time, but we’re moving fast to show results.”

Twitter’s user growth benefited from the social media frenzy that surrounded the U.S. Presidential election as well as the growing follower base of President Donald Trump.

Trump has been using Twitter to air his views, bypassing traditional media outlets.

Twitter was abuzz with takeover chatter last year involving big names such as Salesforce.com Inc and Walt Disney Co. The rumors died down due to the lack of concrete offers.

Twitter has also upgraded its offerings with several new features, including live video broadcasts from its app.

“While none of them will likely materially change Twitter’s user/usage growth, these product innovations are a positive step,” RBC Capital Markets analysts wrote in a pre-earnings note.

San Francisco-based Twitter was also hit by a string of executive departures in 2016, including in its product team, which has had three heads in less than a year.

Twitter’s net loss widened to $167.1 million, or 23 cents per share, in the fourth quarter ended Dec. 31, from $90.24 million, or 13 cents per share, a year earlier.

Twitter To Introduce New Anti-abuse Features

February 1, 2017 by  
Filed under Around The Net

Twitter announced that it will be implementing new features soon to combat abuse on its platform, though it did not provide details of the measures it is taking.

“We’re taking a completely new approach to abuse on Twitter. Including having a more open & real-time dialogue about it every step of the way,” wrote company CEO Jack Dorsey, referring to a tweet by Ed Ho, vice president for engineering, in which he promised the changes soon.

“This week, we’ll tackle long overdue fixes to mute/block and stopping repeat offenders from creating new accounts,” wrote Ho in one of a series of tweets.

Twitter has been asked by a large number of users to crack down on abuse and harassment on its platform, with some even quitting the service after being harassed online.

Dorsey asked users in December to identify what were the most important things users wanted Twitter to improve or create in 2017, and he was able to narrow down on four categories, of which one was abuse. The others were the flexibility to easily fix typos in tweets, and make it easier to follow conversations and find topics.

“We heard you, we didn’t move fast enough last year; now we’re thinking about progress in days and hours not weeks and months,” Ho promised in a message on Twitter. He did not provide details on the changes the company plans to introduce.

A company spokesman did not also provide details, promising to reveal more in the coming days and weeks.

Twitter said in a statement that it is approaching safety with a sense of urgency, and will be rolling out a number of product changes in the coming days and weeks. Some of these will be immediately visible, while the others will be more targeted to specific scenarios.

We will update you along the way and continue to test, learn and iterate on these changes to evaluate their effectiveness. You can expect to see meaningful progress in this area,” the company said.

Instagram Stories To Get Advertising

January 13, 2017 by  
Filed under Around The Net

Facebook Inc’s Instagram is adding more than 30 advertising partners to one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue.

The social media company will become a more important player in maintaining Facebook’s growth in advertising revenue in 2017. During the last two earnings calls, Facebook executives said they may soon reach a limit on the amount of ads they can place before users, one of the factors that had driven ad revenue growth.

Instagram is expected to generate $3.64 billion in worldwide ad revenue this year, nearly double that of 2016, according to eMarketer. That would represent 12.3 percent of Facebook’s global ad business, up from 8.4 percent in 2016. In the United States, eMarketer said it expects Instagram to account for more than 20 percent of Facebook’s ad revenue.

eMarketer also found that 74 percent of U.S. companies plan to use Instagram this year, up from 53 percent in 2016. This level of use would allow Instagram to surpass Twitter.

Media buyers are optimistic about Instagram’s ability to maintain Facebook’s place, second only to Alphabet Inc’s Google, in the digital ad marketplace. “Instagram could end up being as strong a revenue component for Facebook as YouTube has been for Google,” said Noah Mallin, head of social for ad agency MEC Wavemaker.

In Instagram Stories, users and businesses can post a string of photos and videos that disappear after 24 hours. It launched in August and now has 150 million daily active users, according to Jim Squires, director of market operations for Instagram.

The new ad product will show full-screen ads intermittently as users swipe through photos and videos on Instagram Stories. The company is testing it with major advertisers including General Motors Co, Nike Inc and Airbnb, which is using it to promote its product Trips on Airbnb.

Time Warner Inc’s Turner Sports will test ads for cable network TNT’s airing of the National Basketball Association’s All-Star Game in New Orleans next month.

Companies normally test new advertising products with a select group of advertisers before a wider roll out.

“It’s definitely gained importance,” said Ian Schafer, founder and chairman of ad agency Deep Focus, who said he plans to spend more money with Instagram.

Twitter Being Sued As ‘Powerful Weapon For Terrorism’

January 12, 2017 by  
Filed under Around The Net

The families of three Americans murdered in ISIS terror attacks have filed suit against Twitter for allegedly knowingly providing support for the terrorist group and acting as a “powerful weapon for terrorism.”

The suit was filed over the weekend in a federal court in New York City on behalf of the relatives of three U.S. nationals who were killed by ISIS in the March 22, 2016, terrorist attacks in Brussels and the Nov. 13, 2015, terrorist attacks in Paris. At least 32 people died in the Brussels attack and about 130 in the attack in Paris.

The suit alleges that Twitter has violated, and continues to violate, the U.S. Anti-Terrorism Act. The plaintiffs are asking for a jury trial and monetary damages to be determined at trial.

 Twitter did not reply to a request for comment.

“Twitter’s social media platform and services provide tremendous utility and value to ISIS as a tool to connect its members and to facilitate the terrorist group’s ability to communicate, recruit members, plan and carry out attacks, and strike fear in its enemies,” the suit alleges. “ISIS has used Twitter to cultivate and maintain an image of brutality, to instill greater fear and intimidation, and to appear unstoppable …”

The lawsuit also contends that specifically for the Brussels and Paris attacks, ISIS used Twitter to issue threats, as well as to announce and celebrate the attacks.

The lawsuit was filed by the family of siblings Alexander Pinczowski and Sascha Pinczowski, who were killed in Brussels, and the family of Nohemi Gonzalez, who was killed in Paris.

Will Twitter Be Around For All Of 2017?

December 28, 2016 by  
Filed under Around The Net

It has taken a while, but we are finally getting analysts to describe situations in the way we do. Trip Chowdhry, the managing director of equity research at Global Equities Research shocked the market when he described Twitter as being “toast.”

We would have liked it better had he added Twitter was now the Norwegian Blue of the tech world but we can’t have everything.

Chowdhry’s comment followed chief technology officer, Adam Messinger, tweeted that he would leave the company and “take some time off.” Meanwhile Josh McFarland, vice president of product at Twitter, also said he was exiting the company. Both exits were announced on the same day.

Last month, Adam Bain stepped down as chief operating officer last month to be replaced by chief financial officer Anthony Noto, who has yet to be replaced. Twitter has also lost leaders from business development, media and commerce, media partnerships, human resources, and engineering this year.

Chowdhry said that many Twitter investors were foolishly building an investment thesis based on complete stupidity. The company was toast and not worth $10 a share, he added.

A $10 price tag would represent a more than 44 percent decline in the U.S. technology company’s shares on Tuesday’s closing price.

He said Twitter’s data quality was “horrible.” Many pollsters used Twitter data to predict a Hillary Clinton win in the US election but the fact that Donald Trump won shows that data quality is poor. This was because Twitter allowed too many fake users on the platform, Chowdhry claims.

“If data quality is bad, ad targeting is bad, and if ad targeting is bad, advertisers are not happy, and hence monetisation will remain challenging for Twitter,” Chowdhry said.

Twitter’s average monthly active users for the third quarter increased to 317 million, up 4 million from its second quarter, while earnings beat market expectations. The US social media giant also announced plans to lay off about 350 people, or 9 percent of its global workforce.

Courtesy-Fud

Twitter Suffers Another Loss

December 22, 2016 by  
Filed under Around The Net

twitter-logo-4-150x150Twitter Inc’s Chief Technology Officer Adam Messinger announced via a tweet on Tuesday he would be leaving the company, the latest in a string of high-profile executive departures.

Messinger had been working with Twitter for five years and became the CTO in March 2013. Prior to joining Twitter in 2011, he was vice president of development at Oracle Corp.

Engineering Vice President Ed Ho will now take over all product and engineering and report directly to Chief Executive Jack Dorsey, Recode reported, citing people familiar with the restructuring.

“We’re taking steps to streamline and flatten the organization by elevating our engineering, product and design functions, with each area now reporting directly to Jack,” a company spokesperson said in an email.

As chief technology officer, Messinger was responsible for engineering, product development, and design at the microblogging company, amid efforts to find new products and features to grow its user numbers.

San Francisco-based Twitter has faced a string of departures, including in its product team, which has had three heads in less than a year.

No one individual was essential, but the fact that they all left should be concerning, especially since Dorsey is splitting his time between Square Inc and Twitter, Wedbush Securities Inc analyst Michael Pachter said.

Twitter’s Chief Operating Officer Adam Bain left the company last month, handing over the reins to Chief Financial Officer Anthony Noto.

Josh McFarland, vice president of product at Twitter, also said on Tuesday that he would leave the company to join Silicon Valley venture firm Greylock Partners.

Twitter said in October it would lay off 9 percent of its employees and shut down video app Vine to keep its costs down.

LinkedIn’s Lynda.com Reports Hacking

December 20, 2016 by  
Filed under Around The Net

lynda-150x150Lynda.com, the online learning subsidiary of LinkedIn, has reset passwords for some of its subscribers after it discovered recently that an unauthorized external party had accessed a database containing user data.

The passwords of close to 55,000 affected users were reset as a precautionary measure and they have been notified of the issue, LinkedIn said in a statement over the weekend.

The professional network is also notifying about 9.5 million Lynda.com users who “had learner data, but no protected password information,” in the breached database. “We have no evidence that any of this data has been made publicly available and we have taken additional steps to secure Lynda.com accounts,” according to the statement.

In a notice to users, Lynda.com said that the database breach could have included some of the users’ Lynda.com learning data, such as contact information and courses viewed. It added that it was warning users out of an abundance of caution.

The company said in a reply on Twitter that it was taking the issue very seriously and was working with law enforcement.

Lynda.com was acquired by LinkedIn for $1.5 billion in a cash and stock deal. The parent was in turn acquired by Microsoft this month after meeting regulatory approval from the European Union for the all-cash transaction worth US$26.2 billion.

 

IBM Announces Watson App For iPad

December 19, 2016 by  
Filed under Computing

watson-for-ipad-150x150IBM has officially unveiled Watson Analytics Mobile for iPad — an app that can be used along with a free personal or paid enterprise Watson account.

The app can import data from a cloud-based Watson account into a spreadsheet or CSV format, as well as use apps such as OneDrive and Dropbox to import files. In addition, Twitter hashtags can be entered directly into the app for analysis.

Most features are available to free-account users — except for analyzing Twitter hashtags, although if you’re new to Watson, you’ll get a 30-day trial of that.

The app “is not a replacement for the Watson Analytics web application,” according to an e-mail from Marc Altshuller, general manager of business analytics at IBM Analytics. “As such, the mobile app focuses primarily on the discovery capabilities.” Those include answering ad-hoc questions, using natural language queries to discover patterns in data, and asking questions with voice commands.

In a quick test of the new app, it was clear that Web Watson has considerably more power. Like many mobile apps extracting useful information from data, Watson Analytics Mobile for iPad performed well with sample sales data that had well-understood values such as revenues, expenses, and countries. Some data prep might be useful for other types of data before expecting easy natural-language answers to queries, though.

The app can be downloaded from the Apple App Store.

 

Will Facebook Get Acquired By Evil Google?

December 8, 2016 by  
Filed under Around The Net

The word on the information street is that Google wants to buy Facebook. It is entirely speculative, but could have legs.

Information leaked suggests that talks are well advanced between the two companies.

Anecdotal evidence from many Facebook users suggests that talks are well advanced and the companies are already sharing experimental data, between themselves, of user data. Other sources suggest that Microsoft (Vole) is also interested in Facebook and, conversely, that Facebook is interested in buying Microsoft.

None of the companies cared enough to comment to Fudzilla at press time. 

Courtesy-Fud

Researchers Working On App To Prevent Death During Dangerous Selfies

November 29, 2016 by  
Filed under Mobile

dangerous-selfie-150x150Researchers are attempting to design an app that could prevent people from being killed while taking dangerous selfies.

Carnegie Mellon University announced that researchers there are working with colleagues at Indraprastha Institute of Information Technology in Delhi, India to take on the issue of deadly selfies.

People around the globe have been putting themselves in reckless situations – on railroad tracks, on cliff edges — to grab a memorable selfie. Researchers found that individuals died falling from high places, while the most group deaths happened around water, with some dying in capsized boats.

“In India, a number of deaths occurred when friends or lovers posed on railroad tracks, which is widely regarded as a symbol of long-term commitment in that culture,” Carnegie Mellon reported. “Gun-related deaths in selfies occurred only in the U.S. and Russia. Road- and vehicle-related selfies and animal-related selfies also were associated with deaths.”

“In India, a number of deaths occurred when friends or lovers posed on railroad tracks, which is widely regarded as a symbol of long-term commitment in that culture,” Carnegie Mellon reported. “Gun-related deaths in selfies occurred only in the U.S. and Russia. Road- and vehicle-related selfies and animal-related selfies also were associated with deaths.”

According to Carnegie Mellon, the system was able to tell the difference between a dangerous selfie and one that is not risky 73% of the time.

That technology will be critical to developing an app that could be used to decrease the number of selfie deaths.

An app, which has not yet been developed, could be designed to warn a user or even disable the phone if a selfie is being taken in a dangerous situation. The problem, though, is that some people might use a warning as bragging rights that they’re brave enough to put themselves in a dangerous situation.

“There can be no app for stupidity,” Hemank Lamba, a Ph.D. student in Carnegie Mellon’s Institute for Software Research, said in a statement.

The app also could be used to pinpoint areas where people are routinely taking dangerous selfies so they could be marked as “no selfie” zones.

Carnegie Mellon also noted that an app could be used for augmented reality games, like Pokemon Go, to keep users from putting themselves in risky situations while playing.

 

Is Word-Of-Mouth The Best Way To Advertise Games?

November 28, 2016 by  
Filed under Gaming

Last week, over three and a half years after its initial release, Digital Extremes’ free-to-play shooter Warframe broke its concurrent player record with expansion The War Within, hitting Steam’s top three on the weekend of release, recording a maximum of 68,530 players online at once and logging an incredible 1.2 million hours of playtime in a single day. Across PC and the more recent Xbox One and PS4 versions of the game, over 1 million of the 26 million players who have registered since the game’s 2013 launch had played by November’s halfway point, beating all previous monthly unique records with a fortnight to go.

Those are impressive numbers, especially for a game at a point in its lifecycle where it could certainly be forgiven for slowing down – and it’s no anomalous bump. Instead, a quick glance at SteamSpy’s graphs for the game show a steadily increasing number of players for the game, as well as a very healthy schedule of updates, patches and big content drops. Rather than leeching users to other games as it ages, Warframe is going from strength to strength.

Meridith Braun, VP Publishing at Digital Extremes, says that it’s been a tight compromise of strategies – resulting in a success which far exceeds the expectations of a game which was initially seen as something of a make or break exercise. Key to that, she says, has been a careful acquisition process, but not one which has come at the cost of long term curation and engagement of existing players.

“It’s definitely a balancing act between catering development to new players and veterans of the game,” Braun explains, “but after 3.5 years, the core of the game has grown so much that for new players there are literally hundreds of hours of missions, quests, customising and exploring game systems before they catch up to where veteran players are.

“Whilst many of our updates focus on adding new content and improving game systems that our veterans are most interested in, earlier this year we took a fresh look at the new player experience and released an update that refined some of the tutorials, updated the UI, tied quests together to help the lore flow better, and revamped the market for easier functionality. It was not our most played update, like The Second Dream or The War Within, but it served a long-tail purpose of making Warframe more inviting and easier to understand for new players. It helps them navigate to the really intricate depths of the game with the intent to retain them long-term.”

“We spend very little compared to other free-to-play games that focus a large amount of their budgets on acquisition”

Polishing the tip of the spear is a tried and tested acquisition technique, but it’s not usually a way of sidestepping the vast costs which many companies associate with gathering new players. Warframe’s marketing, though, was forged in a crucible of necessity, at a time when budgets were almost non-existent. As a result, the studio has learned to maximise the gain from channels which deliver users without draining revenue, although the financial success of the game has also enabled them to operate in areas previously well beyond their price range.

“We spend very little compared to other free-to-play games that focus a large amount of their budgets on acquisition,” says Braun. “Warframe was a passion project – the studio’s ‘Hail Mary’ pass, if you will. There was barely budget to buy an account server for the game, let alone to spend on marketing at the time. We turned to viral everything to get the word out: live streaming, social media, Reddit, forums, PR, knocking on partner’s doors for promotional opportunities. Once we launched in open beta and more players got a taste of the game, it was clear we had something unique on our hands. Since then our acquisition strategy has focused primarily on our update schedule and community involvement.

“We discovered early on that frequent significant updates – updates that added dramatic gameplay changes, enhancements and content, and transparency with our community, brought in droves of new players. Now that we have more wiggle room in our coffers, we work the usual acquisition channels – online CPA-focused advertising, social media, streaming, etc. – but nothing beats age old word-of-mouth between players telling their friends to join in on a game that only gets better and better over time.”

What’s perhaps even more unusual about the current high that Warframe finds itself riding upon is that it comes at a time when the AAA shooter market is crowded with a wide spread of very high quality competitors – many of which are under-performing at retail. The game’s peak numbers come at a point when there are brand new Battlefield and Call of Duty games at market, as well as extremely well reviewed releases like the Titanfall and Dishonored sequels.

“Warframe was a passion project – the studio’s ‘Hail Mary’ pass, if you will. There was barely budget to buy an account server for the game, let alone to spend on marketing at the time”

Braun very much sees free-to-play as playing a significant part in the difficulties which Warframe’s boxed rivals are experiencing.

“I think we’re seeing the F2P model disrupting the standard retail model for larger budget games,” she says. “The continued rise of AAA-quality, free-to-play games coming to market – and their ability to fill the long gaps between large IP releases – is taking a bite out of the big game market. Just this year it was great to see F2P titles like Paragon and Paladins launch to great fanfare and numbers, I’m sure they both had some effect on the big budget FPS games alongside Warframe.

“It’s hard to compete with free. Sure, we want people to eventually pay for the entertainment they’re receiving – but when you have the ability to try out a game for free for as long as you want, a game with equally great production value, and then decide if it’s a game that deserves your money, that’s pretty stiff competition. The larger games also aren’t built to be as agile and reactive to the market after they ship. Free games at their core are made to continually update and improve, offering incredible value and entertainment over a longer period of time.”

Blizzard probably has a few things to say about the notion that free-to-play games offer the best long-term player engagement and responsive improvement, and Braun freely admits that games like Overwatch share that strategy of player curation. Warframe, she says, also offers something else, though. Because it wasn’t a Blizzard game, born almost fully-fledged and slickly functional, early adopters have had the joy of watching it smooth out its rougher edges.

“When Warframe first launched it was a shell of the size of game it has become, and our players have stayed with our growth throughout its life-span. They enjoy taking the ride with us, being a part of the evolution, experiencing game development from the front seat. If you’re not thinking about long-term engagement and game service at the heart of your game design as a good part of the future of gaming, you may have yet to come to grips with the dwindling projections of one-and-done games.”

Courtesy-GI.biz

Oracle To Acquire Cloud Infrastructure Provider Dyn

November 23, 2016 by  
Filed under Computing

oracle-logoOracle plans to purchase internet performance and DNS provider Dyn in an effort to boost its cloud-based offerings as well as challenge infrastructure and platform service leaders like Amazon and Microsoft.

Dyn, in the news last month when it was targeted in a massive distributed denial-of-service attack, operates a global network that makes 40 billion traffic optimization decisions each day for more than 3,500 enterprise customers, including Netflix and Twitter.

Dyn monitors and optimizes internet applications and cloud services with the goal of delivering faster access and reduced page-load times. Dyn’s services will give Oracle a one-stop shop for enterprise customers looking for infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), Oracle said in a press release Monday.

Oracle has made an aggressive play in the cloud in recent months, with Executive Chairman Larry Ellison promising in September to give Amazon’s AWS “serious competition.” Some observers have questioned whether the company can catch up to Amazon and Microsoft, however.

Oracle has invested heavily in its cloud platform and has ambitions to be a market leader, but its strength right now lies in cloud support of its own applications, said Paul Miller, a senior analyst at Forrester.

“Oracle’s cloud makes most sense to customers already heavily invested in Oracle’s ecosystem of tools and applications,” Miller said.

Many existing Oracle customers also have a big investment in their own data centers, and that isn’t likely to change for several years, Miller added. So Oracle “mostly tells a hybrid cloud story in which some workloads run in public clouds, and others run on a customer’s premises, in a customer’s chosen co-location facility, or wherever,” he said.

In the hybrid service model, the Dyn acquisition makes sense, Miller said. Dyn’s network optimization services can help Oracle speed up its own network traffic and help the company and its customers “optimize the flow of data between Oracle’s data centers and a customer’s own facilities,” he added. “That optimization makes data flow faster and also saves everyone money.”

Customers should keep an eye on Oracle, he said.

“With a clear commitment to public cloud platforms and a strong history of success, clients would be foolish to write off this provider,” Forrester said in a report last month. “For those already invested in Oracle’s platform and applications, there may be no better choice.”

Oracle declined to comment on the acquisition and didn’t release terms of the deal.

 

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