Over 90 million people play Candy Crush Saga every day. Say whatever you like about London- based social game developer King, but its headline game is an unquestionable success. Like many games (most games, perhaps) it iterates upon previously existing formulae rather than being a breakthrough, unseen innovation. Like many games, the real DNA of its success can only be analysed honestly if we first admit that one of the dominant genes involved was luck. Still; 90 million players. About 1.3 per cent of the entire population of the planet try to clear candies and jellies at least once a day. Whether you consider that to be a depressing reflection of the state of humanity or not is entirely subjective; whether you consider it to be a remarkable business success is not. King’s got a touch of magic in its sweet jar.
Now King wants to convert that magic into cold, hard cash, so it’s going to float on the New York Stock Exchange. It’s proposing an initial public offering valued at $500 million, but given that its net income last year was $568 million (on revenues of $1.9 billion), everyone involved will clearly be hoping to make a killing off an early spike in share value.
When any company announces an IPO, it’s reasonable to ask why it’s happening. There are two ways for an entrepreneur to “exit”, cashing in his or her chips on the company that’s been built. One is by being acquired by a bigger firm (like the recent purchase of a major stake in Supercell by Puzzle & Dragons publisher GungHo). The other is an IPO. In both cases, there are two clear reasons for cashing in – the first one, which everyone always claims to be pursuing, is to raise more money to facilitate further growth and make your company bigger and better. The second is shadier but not uncommon. You reckon you’ve taken the business as far as you can – organic growth is looking rocky from here, maybe you sense a change in the market or an oncoming headwind, and you want to grab as much cash as you can while the going is good, before your valuation starts to heavily decline.
“Take the money and run” isn’t an uncommon reason for a sale or an IPO, although none of the parties involved would ever be so gauche as to admit to such a thing. Still, the logic underwriting such a thing is cold and undeniable. If you can sense that your company is facing rocky ground and its valuation has likely peaked, you want to make sure you get as much of a return on your holdings as possible before they become devalued. Laws and rules force lots of disclosure of financial data, of course, so you can’t hide a decline that’s already started – but if your instinct says next year won’t be as good as last year, now’s the right time to sell, and “instinct” doesn’t appear on SEC-mandated documents.
Is King taking the money and running? Yes, I think they are. I think this IPO is actually a little late – it’s going to occur just as King is on a downslope – but it’s far better timed than the easiest comparison, Zynga. Zynga launched on the stock exchange far too late, after it had already become obvious that the company was completely hobbled by the rapid transition from Facebook to smartphones in social gaming. Its IPO was a flop from an investor’s perspective, although plenty of people still made a lot of money from it – it certainly made more money than it would have if they’d waited around until the depths of the company’s troubles became apparent. On its current timeline, King will be IPOing while it’s still within touching distance of Candy Crush Saga’s peak.
“Is King taking the money and running? Yes, I think they are”
I foresee two problems, both of which ought to ring huge alarm bells for investors interested in the company. The first is that Candy Crush Saga’s peak is just that – a monolithic, dramatic peak climbing up out of a landscape of foothills and gentle valleys. There are no other peaks in sight. King’s other games do “okay”, but nearly 80% of its revenue comes from Candy Crush Saga, whose 90 million daily users figure is six times greater than the daily users figure for the firm’s second-place game, Pet Rescue Saga. There is nothing on the horizon which might replace Candy Crush Saga; once you start descending from that peak, the danger is that you end up back in the foothills with no more peaks to ascend. There’s simply no evidence, let alone proof, that King is capable of recreating the lightning-strike success of Candy Crush Saga. Bluntly, I don’t think King believes it can manage that either – because if the firm and its investors genuinely believed that they could repeat the success of Candy Crush, they would IPO after doing so, knowing that a company with a proven ability to turn out enormous hits is vastly, vastly more valuable than a company with one lucky strike and a string of also-rans to its name.
The second problem is Zynga itself. The stock market has already had one market-leading social game company perform absolutely dismally after flotation. Investors now know that this sector, while it’s exciting and interesting and extremely profitable, is also insanely volatile, completely hit- driven and largely subject to the rapidly changing whims of technology. On the surface, the F2P model is far more investor-friendly than the old-fashioned boxed game model, since you actually get a steady revenue stream from your products rather than a single burst of revenue after a couple of years of expensive development. In practice, though, you still need to keep turning out hit titles in order to ensure revenue growth (which is all the stock market gives a damn about). Few studios have shown any capacity for doing that – there are laudable exceptions like Supercell and Nimblebit, but most mobile gaming studios are still dining out on single successes. King has Candy Crush Saga; Rovio has Angry Birds; GungHo has Puzzle & Dragons. None of these companies have managed to create another game as popular as the one that made them famous – lacking a track record, each of them can fairly be considered a one-hit wonder until proven otherwise.
What about recent controversies around King? The company’s aggressive approach to trademarks, its reputed cloning of games and so on have done nothing to endear it to the gaming world and cultivated an atmosphere of negativity around the company. I would caution against reading too much into the likely impact of such stories on an IPO, though. Investors, bluntly, don’t really care if a company stands accused of not being terribly innovative, as long as the results are good. They certainly couldn’t care less about trademark spats with independent developers, I fear. Such issues are important and relevant to those directly involved, but of no consequence to the IPO prospects of a company like King.
What they do, however, is set mood music around the firm. Being seen as a bit ruthless is no bad thing, but I suspect that investors burned by Zynga will be quick to note the parallels between the sort of behaviour of which King stands accused, and the sort of behaviour in which Zynga engaged. The two companies are, in my mind, very similar both in culture and in approach. Neither was founded out of any attachment to games as a medium, a culture or an artform; both are simply entrepreneurial vehicles to exploit a potential market, and as such, it’s to be expected that both would struggle to adapt and succeed at points where they encounter obstacles that can only be surmounted by creativity rather than by management bullet points or business model refinement.
That’s not entirely a criticism, by the way; in a capitalist economy, there’s no sin to creating a business just to exploit a gap in the market. If the market in question happens to be a creative medium, one has to expect significant blowback to this approach. Moreover, there’s a limited lifespan to such a strategy – a company in a creative sector which is not founded on creative principles cannot expect to significantly outlive the market conditions it was originally designed to exploit.
In summary, I find it hard to view King’s IPO as anything more than Zynga 2.0. It is better-timed, certainly, but the companies involved are similar enterprises facing similar challenges – and thus far, demonstrating a similar lack of capacity to overcome them. Zynga is much, much further down the slope from its peak than King, so of course there remains a reasonable possibility that King can surprise us all with a second title on the scale of Candy Crush – and by doing so, establish itself as a genuine leading light of this new market. For all the negativity poured upon the company of late, I honestly hope King can make lightning strike twice for itself. I don’t like Candy Crush Saga personally, but that’s a subjective view – objectively, I cannot find a trace of the supposed immorality, grasping and nastiness of which the game regularly stands accused, and can’t help but recall all the awful stuff of which Flappy Bird also stood wrongly accused when it dared to be a break-out mobile gaming success. King faces problems down the line and I question whether it represents a good investment opportunity for anyone – but should it overcome those issues and prove itself capable of the creativity required to replicate its Candy Crush success, it would be churlish to call that anything other than a fresh triumph for UK game development. Fingers crossed that it happens.
BlackBerry Ltd Chief Executive John Chen directed pointed words at T-Mobile US Inc earlier this week, calling ill-conceived a promotion run by the company that encourages customers using BlackBerry smartphones to upgrade to iPhones.
T-Mobile US, which is majority owned by Deutsche Telekom AG, sent out emails to some of its customers last week, pitching free iPhone 5s and touting the promotion as a, “great offer for BlackBerry customers.”
That sparked a brouhaha in social media forums after some of the telecommunications company’s loyal BlackBerry customers reacted angrily to the offer, which they perceived as a slight.
The backlash prompted T-Mobile US Chief Executive John Legere to respond publicly. In a Twitter posting on Sunday, Legere said T-Mobile would continue to support BlackBerry smartphones and he assured BlackBerry users they do not have to give up their devices or “loyalty.”
In a blog post on Tuesday, BlackBerry CEO Chen slammed the T-Mobile US offer as a, “clearly inappropriate and ill-conceived marketing promotion,” and he thanked BlackBerry users for their loyalty to the company.
“Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner,” Chen said in the posting, noting that T-Mobile had not discussed its promotion with BlackBerry.
T-Mobile US later said it is happy to work with BlackBerry and will by Friday offer speedy and free shipping of BlackBerry devices to T-Mobile customers who order them.
BlackBerry, a one-time pioneer in the smartphone industry, has been struggling to claw back market share lost to Apple Inc’s iPhone, Samsung Electronics Co Ltd’s Galaxy devices, and other smartphones powered by Google Inc’s Android operating system.
The Waterloo, Ontario-based company’s new line of BlackBerry 10 devices has so far failed to win back market share, and Chen is attempting to reshape the company and focus less on the handset segment, and more on the company’s services business.
Chen has stressed, however, that the handset business remains a core component for BlackBerry as the company attempts to engineer a turnaround.
Chen called on T-Mobile US to “find a way forward that allows us to serve our shared customers once again.”
Now shipping estimates for new orders stretched into April in several foreign markets, including China, France, Germany, Japan, and the U.K., as first reported by MacGeneration, which is based in France. Soon after, Apple’s U.S. and Canadian online stores followed suit, showing April as the estimated ship date.
Although the Mac Pro — a distinctive-looking black cylinder that’s 10 inches tall and about 7 inches in diameter — went on sale Dec. 19, it almost immediately slipped into back order. The February estimate was later pushed into March before today’s change to April.
The pricey computer starts at $2,999 for the low-end stock configuration and can be tricked out to a top price of $9,599.
At least one analyst predicted that the Mac Pro, while catering to the line’s traditional power users, creative professionals and engineers, would also become a status symbol of sorts for those with the wherewithal to buy one.
The shipping delays continue to hint at low production volumes at the new Apple factory in Austin, Texas, where the computer is assembled. Apple has touted the Mac Pro’s built-in-the-U.S.A. trait, including a rare tweet by CEO Tim Cook at the machine’s launch.
Shortages of the Mac Pro will not materially affect Apple’s bottom line, as the Mac division accounted for just 11% of the company’s revenue for the December quarter. The Mac Pro, while expensive, will make up only a fraction of the unit sales of the line overall, which last quarter reached 4.8 million, the majority of those notebooks from the MacBook Air and MacBook Pro families.
But the extended shortages mean that the revenue the Mac Pro produces is being pushed from the current quarter into the calendar’s second. They also are reminiscent of the fiasco Apple created in late 2012 and early 2013, when it announced a redesigned iMac without an inventory even as it pulled the older models from its stores.
The shortages also spurred profit takers to list their new Mac Pro systems on eBay at prices significantly higher than list.
Mac Pro prices on the auction and sales website today were as high as $6,250 for a configuration that Apple sells for $3,999, a 56% markup. Another of the several listings asked $4,499 for a system that runs $2,999 from Apple, a 50% profit for the seller.
At least two Chrome extensions recently sold by their original developers were updated to inject ads and affiliate links into legitimate websites opened in users’ browsers.
The issue first came to light last week when the developer of the “Add to Feedly” extension, a technology blogger named Amit Agarwal, reported that after selling his extension late last year to a third-party, it got transformed into adware. The extension had over 30,000 users when it was sold.
A second developer, Roman Skabichevsky, confirmed on Monday that his Chrome extension called “Tweet This Page” suffered a similar fate after he sold it at the end of November.
Skabichevsky accepted an offer to sell the simple extension for $500 because he didn’t have time to improve it anymore.
“A woman named Amanda who contacted me said they wanted the extension ‘for further development’,” Skabichevsky said via email. It was weird because the extension’s code is open sourced so anyone can work on it, “but I sold it anyway, thinking it would be better for the world. I was so wrong!”
Agarwal’s story is similar. He sold his extension for a four-figure sum after being contacted by a woman.
“A month later, the new owners of the Feedly extension pushed an update to the Chrome store,” he said Thursday in a blog post. “No, the update didn’t bring any new features to the table nor contained any bug fixes. Instead, they incorporated advertising into the extension.”
“These aren’t regular banner ads that you see on web pages, these are invisible ads that work the background and replace links on every website that you visit into affiliate links,” Agarwal said. “In simple English, if the extension is activated in Chrome, it will inject adware into all web pages.”
Converting a trusted and popular extension into an aggressive advertising tool is more efficient for adware pushers than creating an extension from scratch and building a large user base they can later target, because it brings a quicker and most likely bigger return on investment.
The “Add to Feedly” and “Tweet This Page” extensions have been removed from the Chrome Web Store this weekend, supposedly by Google. However, the company did not immediately respond to a request for comment.
It’s not clear if any other extensions from the Chrome Web Store were resold and exhibit the same behavior.
“You may have noticed our social media properties were targeted today,” Skype said in a Twitter post late Wednesday. “No user info was compromised. We’re sorry for the inconvenience.”
Skype’s Twitter account, blog and Facebook page appeared to have been attacked by the SEA, a group that supports the Syrian government, according to reports. The Skype blog was still inaccessible late Wednesday and redirected users to the Skype home page.
The SEA reproduced in a Twitter message a copy of what appeared to be its message using the Skype account on Twitter. The message read: “Don’t use Microsoft emails(hotmail,outlook),They are monitoring your accounts and selling the data to the governments.More details soon #SEA”. It did not figure by late Wednesday on Skype’s Twitter feed.
SEA later posted on Twitter contact information purportedly of Microsoft CEO Steve Ballmer, stating: You can thank Microsoft for monitoring your accounts/emails using this details.
The attack on Skype’s social media accounts appears to be linked to disclosures through newspapers by former U.S. National Security Agency contractor Edward Snowden that Internet companies allegedly provide the agency real-time access to content on their servers for surveillance purposes.
The SEA has targeted previously many high-profile websites and Twitter accounts. In August, an attack purportedly by SEA on Melbourne IT, an Australian domain registrar, affected the websites of The New York Times, Twitter and other top companies.
Social networks are used by 73 percent of online adults in the U.S., according to a study released by the Pew Internet and American Life Project. The study was based on 1,445 adult Internet users interviewed from August 7 to Sept. 16 this year.
The full survey sample totaled 1,801 adults over age 18. The margin of error was plus or minus 2.9.
Facebook was the dominant social networking site, boasting an audience of 71 percent of online U.S. adults, growing from 67 percent late last year.
While Facebook was a universal favorite, some 42 percent of online adults used multiple social networking sites, the study said. Pinterest attracted women, Twitter and Instagram were heavily used by young adults, African Americans and city dwellers, and LinkedIn was favored by college graduates, older users and high-income households.
Usage of all Facebook alternatives grew, according to the survey. LinkedIn was used by 22 percent of U.S. adults online, Pinterest by 21 percent, Twitter by 18 percent and Instagram by 17 percent.
The engagement levels varied, with 63 percent of Facebook users visiting the website at least once a day, and 40 percent visiting multiple times. Instagram, which is owned by Facebook, had 57 percent of users visiting once a day and 35 percent logging in multiple times. Around 46 percent of Twitter users visited at least once, and 29 percent multiple times.
Once viewed as a social networking platform for college students, Facebook is now attracting a larger number of Internet users aged 65 or more, according to the survey. Facebook is used by around 45 percent of U.S. Internet users aged 65 or more, growing from 35 percent late last year.
Twitter and Instagram are becoming more popular among African Americans and users aged 18 to 29. Around 34 percent of African American Internet users in the U.S. adopted Instagram, growing from 23 percent last year. The site was used by 37 percent of users aged between 18 and 29, growing from 28 percent in the comparable period last year.
The Pew survey does not include information related to usage of sites such as Google+, Tumblr, Reddit and Vine.
Social news hub Reddit enjoyed a major get when it interviewed Barack Obama last year. The big get for 2013 was reaching 90 million unique visitors a month, according to the company, on par with the likes of eBay. This season, even Microsoft co-founder and philanthropist Bill Gates joined its Secret Santa gift exchange.
Now, the self-dubbed “Front Page of the Internet” is going for a milestone it has been trying to reach since its founding in 2005: profitability.
After years of experimenting with paid subscriptions and display advertising, Reddit, with just 28 employees, has begun pouring resources into building an electronic bazaar.
Company executives say they increasingly believe such a venue is the answer to their long search for reliable revenue, complicated in part by their fans’ mistrust of advertising.
If Reddit Gifts, as the burgeoning bazaar is known, brings sustainable profitability, it would mark a turning point for an outfit that has exerted an outsized and sometimes controversial influence on Internet culture yet languished financially.
Reddit estimates over 250,000 items have been purchased over the holiday, mostly as part of the 50 or so mostly geek-oriented Secret Santa gift exchanges – where zombie- or fantasy-themed presents, say, change hands – that users have created.
Although Reddit won’t disclose details about how much money it has made from Reddit Gifts or its overall financial performance, it takes a 15 to 20 percent cut of every purchase.
Usually priced between $10 and $25, the goods reflect Reddit’s young and geeky user base, from collages of cats in steampunk apparel to coffee mugs branded by Imgur.com, a repository of funny Web pictures, to an entire category dedicated to bacon-related products. More than 250 merchants supply gifts curated and “up-voted” by the community, much as articles and links are elevated on the Reddit site itself.
The gift exchange made headlines this month after Gates signed up and surprised a Reddit user by sending her a travel book and a stuffed cow, symbol of the charity he donated to in her name.
The company, which is hoping to position itself as a bona fide shopping destination year-round, estimates that only 14 percent of its marketplace revenue comes from the Christmas-season gift exchange programs.
Yet those sales alone could put Reddit firmly in the black, said Dan McComas, the head of Reddit Gifts. He added that the company may choose to reinvest funds in e-commerce customer service and infrastructure.
Chief Executive Yishan Wong, a former Facebook executive, said Reddit was “kind of” breaking even and denied that pressure was mounting on his team to turn a profit.
More than a million people from around the world flock to the famous area in midtown Manhattan which hosts one of the world’s largest New Year’s Eve celebrations. Another billion across the globe tune in on their televisions.
“It’s one moment where 100 million Americans are all doing the same thing at the same time. They’re all counting down to the same time thing,” said Jeff Straus, president of New York City-based Countdown Entertainment, which organizes the annual event.
With the Times Square Ball app for iPhone and Android, people not near a television can tune in to the festivities from their smartphones. The app features a live six-hour webcast that will be available on New Year’s Eve, with behind-the-scenes interviews, musical performances, countdowns and the fall of the Times Square Ball.
“We created the app because there’s a whole other audience that can’t be near their televisions or are overseas, but still want to be part of it and count down those final seconds with us,” said Straus.
The app will include tweets from the Times Square Ball, which will be tweeting news and photos of the event from its perch high above the crowds.
“The ball’s history goes back to 1907 when we had the first ball drop. It was basically a 5-foot (1.5-meter) ball of iron and wood with 100 125-watt light bulbs in it, which was the latest in lighting technology,” said Straus.
It has been re-designed seven times since then. Over the years, computer controls and other features like strobe lights have been added.
The ball, which has been dropped every year since 1907 except for 1942 and 1943, is now over 12 feet in diameter, weighs nearly 6 tons and is adorned with over 32,000 LED lights in varied colors, according to the Times Square Alliance, white works to improve and promote the area.
The free app also has a countdown that can be configured to different time zones and is available worldwide.
People who want to join in on the fireworks on New Year’s Eve in the London can download the free London New Year’s Eve fireworks app for iPhone and Android created by the UK-based company Vodafone.
The app overlays the fireworks on display on the banks of the River Thames onto the smartphone camera. Its app will be released on December 30 at midnight.
The messaging service is now displayed prominently in the navigation bar at the bottom of the home screen, so it’s only one tap away. Previously, users had to navigate to the “Me” screen and from there open the messaging service.
Twitter has also added the ability to send and view photos in direct messages. Those photos can also be viewed in messages on the desktop at twitter.com.
Mobile-to-mobile messaging is a hot area right now. Facebook recently updated its own Messenger service to let people message each other even if they’re not Facebook friends. Other services like SnapChat, WhatsApp and WeChat are also attracting users.
The changes to Twitter could make it more widely used for messaging and reduce the time people spend using those other apps. It doesn’t yet offer some of the extra features, though, like SnapChat’s vanishing photos.
Overseas, Twitter has identified South Korea’s Kakao, a messaging service, and Line, a calling and messaging app popular in Japan, as among its biggest competitors. So Twitter’s expanded messaging features could help it compete better there too.
The update also lets users swipe between different screens in Twitter. From the Home screen, you can now swipe to the Discover page to see trending topics and popular tweets, and the Activity page to see tweets and accounts that are popular among the people you follow.
There are also new features specific to different platforms. In the iOS app, in-app notifications now alert people when they receive a direct message or a tweet gets favorited or replied to. And on Android, people can turn on notifications for specific users.
The two companies didn’t offer many details, only saying that users will be able to see Twitter messages on the homescreens of selected Android-based smartphones sometime next year. The collaboration will initially cover Germany, the Netherlands, Romania, Greece and Croatia, the operator said in a statement.
For Twitter the partnership is about increasing its user base, while Deutsche Telekom wants to add value to its devices and remain relevant as subscribers choose to communicate using means other than text messages and phone calls, according to Paolo Pescatore, director at market research company CCS Insight.
As of mid-November there were 230 million Twitter users globally, and 76 percent accessed the service on a mobile device, according to Twitter.
Twitter isn’t the first social networking vendor to work directly with operators and handset makers. Facebook has been the most aggressive, but has struggled to make an impact with smartphones featuring physical Facebook buttons; the most prominent phone integration with Facebook, the HTC First, was not a success.
Pescatore doubts that Twitter will succeed where Facebook struggled. Most users will likely just continue to use existing apps, he said.
Last month, Twitter updated its mobile apps for both Android and Apple’s iOS devices to give users better search tools.
The company also expanded options for marketers, allowing them to choose what smartphone models and OS versions they want to target with advertising.
Deutsche Telekom didn’t comment on plans for working with Twitter on operating systems other than Android.
Apple confirmed the acquisition but would not say why it purchased the company, which specializes in analyzing Twitter data and providing insights into current sentiment on a variety of topics.
The Wall Street Journal, which reported the news earlier, cited people familiar with the deal as saying Apple forked over more than $200 million.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” spokeswoman Kristin Huguet said.
Topsy did not respond to requests for comment.
The iPad and iPhone maker often does what it calls “bolt-on” acquisitions, small deals to acquire technology that then gets integrated into existing or future products.
Apple’s main effort in social media has revolved around Ping, a music-centered social sharing network that was at one point integrated into its iTunes app. The service, which lets users post music tracks they liked to a newsfeed, didn’t catch on and was shut down.
But the California gadget maker has been increasingly making it easier for people to share photos, videos and news through its devices and directly to social networks such as Facebook and Twitter.
It also operates iTunes Radio, an online streaming music service that competes with Pandora and could benefit from Topsy’s data on consumer sentiment.
Twitter Inc said it has put in place a security technology that makes it harder to spy on its users and called on other Internet firms to do the same, as Web providers look to thwart spying by government intelligence agencies.
The online messaging service, which began scrambling communications in 2011 using traditional HTTPS encryption, said on Friday it has added an advanced layer of protection for HTTPS known as “forward secrecy.”
“A year and a half ago, Twitter was first served completely over HTTPS,” the company said in a blog posting. “Since then, it has become clearer and clearer how important that step was to protecting our users’ privacy.”
Twitter’s move is the latest response from U.S. Internet firms following disclosures by former spy agency contractor Edward Snowden about widespread, classified U.S. government surveillance programs.
Facebook Inc, Google Inc, Microsoft Corp and Yahoo Inc have publicly complained that the government does not let them disclose data collection efforts. Some have adopted new privacy technologies to better secure user data.
Forward secrecy prevents attackers from exploiting one potential weakness in HTTPS, which is that large quantities of data can be unscrambled if spies are able to steal a single private “key” that is then used to encrypt all the data, said Dan Kaminsky, a well-known Internet security expert.
The more advanced technique repeatedly creates individual keys as new communications sessions are opened, making it impossible to use a master key to decrypt them, Kaminsky said.
“It is a good thing to do,” he said. “I’m glad this is the direction the industry is taking.”
Twitter Inc announced that it would introduce self-serve ads for small- and medium-sized businesses in three countries outside the United States, marking one of its first moves to expand revenue as a publicly listed company.
Businesses in the United Kingdom, Ireland and Canada will be able to buy “promoted” ads that can be shown to targeted Twitter users, the company said.
Twitter held a successful initial public offering last week that raised $1.8 billion. Its stock price has since soared, implying a market capitalization of more than $24 billion.
Twitter, which made $317 million in revenue in 2012, generates the majority of its sales through selling ad packages directly to large companies and international brands such as Verizon Communications Inc or Samsung Electronics Co Ltd. But analysts believe it has the potential to greatly boost sales by letting smaller businesses buy automated ads without the help of Twitter salespeople.
Google Inc, for instance, became an online advertising powerhouse by automating its ad-buying capabilities for small- and medium-sized business.
Twitter gave U.S. businesses early access to the self-serve program earlier this year. The company has said it intends to eventually roll out the program around the world.
Analysts expect Twitter to make more than $1.1 billion in 2014 revenue, according to Thomson Reuters data.
The report by the Pew Research Center in collaboration with the John S. and James L. Knight Foundation was released on Monday. The results are based on a the survey of more than 5,000 U.S. adults including Twitter and Facebook users.
Twitter users who consume news on the platform – defined as information about events and issues that involve more than just family or friends – represent only 8 percent of the U.S. adult population.
Almost half of all U.S. adults on Facebook use the social media platform founded by Mark Zuckerberg to consume news as well, according to a study from the Pew Research Center released two weeks ago. But that group represent nearly one-third of all U.S. adults.
Twitter has about 200 million users worldwide, while Facebook has 1 billion.
The survey also underscores how young people consume news because almost half of Twitter news users are between the ages of 18 and 29.
Breaking news or topics of interest can explode on Twitter with millions of tweets covering events ranging from the Newtown, Connecticut shootings to the Supreme Court decision on same-sex marriage.
Twitter just named NBC News digital executive Vivian Schiller as head of news to act as a liaison between Twitter and news organizations.
The network known for short messages of up to 140 characters is preparing to make one of the most closely watched initial public offerings later this week. It raised the price range for its IPO by 25 percent earlier on Monday, valuing the company at up to $13.6 billion.
Tweets have been featured prominently in Bing for a few years, as part of Microsoft’s effort to incorporate plenty of information from sites like Twitter, Facebook and Klout. With a smaller market share, the search engine is far from beating Google but hopes to attract more users by weaving in more social data.
“Whether it’s a politician, celebrity, thought leader or friend, our renewed partnership with Twitter ensures that you have near real-time access to what people are tweeting tailored to what you’re searching for,” Microsoft said in a brief blog post Friday. It didn’t say how long the partnership has been renewed for.
Google is the market leader in search with nearly 67 percent share in the U.S., according to a September comScore ranking. Microsoft was a distant second with roughly 18 percent share, while Yahoo, which uses Bing on the back end, came in third at about 11 percent.
Microsoft gave Bing a makeover of sorts in September. Along with a new look, it created a new results view that merges social posts with factual information about people, places and things.
Competition between Twitter and rivals like Microsoft, Google and Facebook is likely to heat up once the social network goes public on the New York Stock Exchange. But, “we also depend in part on Internet search engines, such as Google, Bing and Yahoo, to drive traffic to our website,” Twitter said in its IPO documents.