You know a company has had a particularly miserable E3 when, before the show is even over, one senior executive finds himself having to officially deny that another senior executive has apologized for the state of their E3 offerings. That’s exactly the situation Reggie Fils-Aime found himself in earlier this week, as the disappointment at Nintendo’s extremely weak showing crystallized around a single tweet sent by company president Satoru Iwata. The tweet was in Japanese; various translations floated around, some more accurate than others, and the media gleefully seized on an interpretation which had Iwata promising to “do better” at E3 in future. It was the perfect stick with which to beat Nintendo for failing to live up to the standards accomplished by Microsoft and, even more spectacularly, by Sony on the previous day; look, even the company’s own president thinks it was rubbish!
As it happens, Fils-Aime is quite right; Iwata did not apologize for Nintendo’s conference. He said that the company was listening closely to feedback and would work hard, in future, to meet the expectations of even more people. This was prefaced with a comment related to the extremely late hour at which the show was broadcast in Japan (it didn’t start until 1am JST; the Sony conference the previous day was at a rather more comfortable 10am JST, and nobody in Japan really cares about the Microsoft conference). In context (and context is king in the Japanese language), Iwata’s comment is clearly a generic “thanks for your feedback, we’ll work hard in future too”, coupled with a tacit promise to try not to mess up the scheduling for Japanese viewers in future.
Iwata didn’t apologize. Of course he bloody didn’t; the Nintendo boss is often frank and refreshingly direct in his manner, but the content of his statements is always, always on-message. The idea that he was going to take to Twitter to say “sorry, that was a load of old bollocks wasn’t it?” after his company’s event is ludicrous. Yet, at the same time, the fact that it seemed plausible to so many people is a reflection of something troubling; Nintendo’s event was genuinely bad enough to make an apology from Iwata himself seem, if not realistic, then at least not ridiculous.
Nintendo, or at least a part of Nintendo – perhaps the Japanese part – didn’t want to be at E3. That’s partially related to NX; the company is the only platform holder which has acknowledged that it’s working on future hardware, but isn’t going to say anything further about it until 2016. It’s also too early to talk about its mobile titles (and E3 probably isn’t the venue for that anyway), and Iwata confirmed prior to the event that it wouldn’t talk about its health, lifestyle and education related projects at a purely gaming event like E3. Nonetheless, there’s plenty that Nintendo could have talked about but didn’t. The choice to reveal only games that are locked in for release within the next 10 months or so isn’t confirmation of a time-of-death being decided for Wii U (they did the same thing for 3DS, which has an installed base twice the size of the PS4 and isn’t going anywhere any time soon), it’s a decision which was taken, along with the decision to do an online broadcast rather than a live event – cutting out the whooping crowds and the spectacle that usually defines an E3 conference.
These are decisions which say, “we’re not playing your game” – the game in question being E3 itself. Nintendo doesn’t feel like it fits well with E3 right now. It’s not just troubled by the dismal sales of the Wii U, it’s also deeply uncomfortable with being the only major company in the industry that’s still seriously committed to family entertainment. It knows that no matter how wonderful its software and franchises are – and I maintain that Nintendo is in a genuine golden age regarding the quality of its games – they make problematic bedfellows for the mainstream of distinctly adult-focused games and the monetization of violent nostalgia for thirty-somethings. I think it’s genuinely wonderful that the games industry’s wings are spread so wide, even in the AAA space, that it can accommodate both the charming, gentle fun of Yoshi’s Wooly World and the gut-wrenching, visceral violence of the Doom reboot; at the same time, I can understand why the creators of the former don’t see much value in investing heavily in promoting it alongside the latter. Wrong place, wrong time, wrong audience. It’s no accident that one of the very few third-party games to appear in the Nintendo event was Skylanders, a hugely successful franchise that’s equally uncomfortable standing shoulder to shoulder with Call of Duty and Assassin’s Creed.
By going digital rather than having a staged event, by replacing its executives with loveable puppets, by giving developers lengthy, meandering videos to chat about their creative process after showing off their new trailers, by refusing to talk about anything but the immediate future of its software line-up – by all these decisions and more, Nintendo said “we’re not playing the E3 game” and attempted to dodge the inevitably negative contrasts with Sony and Microsoft.
It didn’t work. It didn’t work because it’s an intrinsically dishonest approach, one which not only failed to establish a “Nintendo difference” that denied negative contrasts, but which also robbed the company of the chance to make a decent fist out of its showing. Nintendo hobbled its own event, making it even more disappointing than it needed to be, and all it achieved was to make itself look even weaker, even more troubled, next to the might of Sony and Microsoft.
Here’s what Nintendo should have done – should have had the courage to do – nothing. They should have held no digital event. Some of Nintendo of America’s activities, like the entertaining and light-hearted Nintendo World Championships, fit nicely with the week, but the digital event shouldn’t have happened at all. The company is absolutely correct to think that its approach and its products don’t fit E3 as it stands, but absolutely wrong to think that it can avoid the resulting negativity by just down-scaling its involvement. Pick a lane and stick with it; given the choice to go big or go home, Nintendo’s decision ought to have been “go home”, not “can’t we just go a bit small and hope for the best?”
This would not be unprecedented. Faced with a similar disconnect between their games and much of the rest of the industry’s direction, Nintendo – by far the largest games company in Japan – has spurned involvement in the Tokyo Game Show for many, many years. Being at TGS makes no sense for the company. It can achieve better exposure for its games in a more positive environment by holding its own event, digital or otherwise, at a different time; a month or two before the show, or after the show. This decision has never hurt Nintendo one jot – not in the way that a rubbish, half-hearted TGS conference every year would have.
Precisely the same logic applies to E3. Imagine if Nintendo had skipped E3 entirely; sure, there would have been a bit of hand-wringing and pearl-clutching in the media over it, but it would have been over soon, and a few people writing “Nintendo were conspicuous by their absence” in their show reports is hardly the end of the world. Then this week’s digital event could have been held as an ordinary digital event a month or six weeks later; call it “Nintendo’s preview of the next six months”, or whatever. In that context, it would actually have been a pretty great show. Tack on a few seconds of new footage from the upcoming open-world Zelda game and one of Miyamoto’s work-in-progress Gamepad titles, and you’d have a digital event that everyone would consider pretty strong, instead of an E3 show that everyone considered awful and weak.
To make this work, though, Nintendo needs to commit to the strategy. This year, it tried to have its cake and eat it; to participate in E3 without committing to it, without making a big deal of it. It failed so miserably that the Internet spent a few hours genuinely believing that Iwata had apologized for the whole sorry affair. Skipping E3 entirely – or at the very least, dropping all pretense of holding a conference during E3 week – would have been preferable, and ought to be the company’s strategy for the future.
Sony is denying that its PlayStation Vita is dead in the water, despite ignoring it during its E3 2015 presentation.
Slim PlayStation Vita went on sale in February and was greeted by a loud sounding yawn by the hand-held game community. Since then we have heard very little about it, and like most of the world, including Sony, did not really care.
PlayStation Europe boss Jim Ryan insisted to Gamespot that the system is still selling well and has “hundreds” of games in development.
“We’re still selling respectable quantities. We have a hundred games in development, and you might say, ‘Well yeah but they’re all indie games’, but many of these games review very highly. Also the PS4′s Remote Play feature is something that is valued a lot.”
Ryan also insists that the handheld market still exists, despite being gutted by tablets and smartphones.
He admitted that it was not as big as it used to be, but hell what these days is.
” A much smaller market than when the DS and PSP were in their glory days. But that market still does exist,” he added.
Despite his enthusiasm we don’t hold out much hope.
By examining trends between the digital and physical ecosystem, EEDAR has found the digital space to be increasingly driving the future of new console game publishers.
In recent years, the physical games market on consoles has been experiencing a consolidation of publishers and a downturn in the number of games released. From 2008 to 2014, the number of games released on the physical format across Microsoft, Nintendo, and Sony consoles declined from 383 (in 2008) to 145 (in 2014).
Conversely to the physical games’ market, the digital space has been growing considerably within this same time frame. Thanks to the growing focus of online digital ecosystems on consoles, more publishers than ever are releasing console games. In 2008, there were 102 digital-only games released across all consoles; in 2014, there were 279 digital-only games released, according to release data taken from EEDAR’s internal database which tracks all physically and digitally released games on these platforms.
EEDAR defines the Digital Only category as games that do not have a simultaneous (within 90 days) physical release. The Physical + Digital category encompasses most AAA game releases which see simultaneous physical and digital releases, and the Physical Only category consists of games that do not also appear on digital storefronts. Nearly every title released today on consoles also makes an appearance on the console’s digital storefront. The Digital Only category by itself accounts for 66 percent of total game releases. This digital ecosystem is not only reinvigorating game releases, but the number of active publishers has been increasing considerably.
Since 2011, the Traditional Market (defined as Physical + Digital and Physical Only releases) has seen a decline in the number of active publishers. In 2014, there were only 46 different publishers releasing new games compared to the 82 publishers active in 2011. While the traditional market continues to be more dominated by the few larger AAA publishers, the digital space has become a hotspot for numerous smaller publishing companies.
The 8th generation of consoles has caused a resurgence in publisher activity in the digital-only space. Thanks to the growing digital ecosystem and more robust digital storefront experiences on the 8th-gen consoles, publishers continue to flock to the digital games space. In 2014, the total count of publishers releasing digital-only games in the console gaming space was the highest in history at over 146 different publishers.
In the Digital Only market, game releases are more spread across the active publishers. For each active yearly publisher, games released per publisher has been decreasing within the digital-only space. This represents a market with a diverse range of publishers where the larger, more established publishers do not overshadow the presence of other publishers.
Amazon has looked at the gaming market and felt that it is an area it can make a pile of dosh.
So far its games have been restricted to mobile devices. But it looks like that’s about to change: Amazon Game Studios is currently hiring for what it describes as an “ambitious new PC game project using the latest technology.”
It looks like this will be Amazon’s first ever PC release. Amazon hired notable developers like Kim Swift, designer of Portal, as well as Clint Hocking, who previously worked on franchises like Far Cry and Splinter Cell.
It has spent a small fortune licensing the CryEngine, the same one used to make high-end PC games like Crysis 3 and bought the game streaming service Twitch last August for $970 million, and made gaming a big focus for its Fire TV media box.
In a statement Amazon said: “We believe that games have just scratched the surface in their power to unite players,” the job posting reads, “and will produce some of the future’s most influential voices in media and art.”
Last week it was reported how Geeknet Inc. was in the process of being bought out by retailer Hot Topic for $16 a share or $37 million in cash.
However we have just discovered that deal was squashed because Thinkgeek got a better deal from Gamestop.
GameStop offered $20 per share and Hot Topic wanted away. GameStop’s $20 per share deal also includes $37 million in cash and comes out to a total valuation of $140 million.
Geeknet must pay Hot Topic a three percent “break-up fee,” which GameStop has agreed to reimburse.
What this will mean is that ThinkGeek customers can pick up ThinkGeek merchandise in GameStop stores.
The press release also mentions the potential of offering GameStop PowerUp Rewards members “exclusive, unique and cutting edge merchandise related to their favorite entertainment.”
The deal should be concluded by the end of GameStop’s second financial quarter of 2015, which will happen in August.
At Sony’s 2015 Investor Relations Day today, Sony Computer Entertainment president and global CEO Andrew House detailed the company’s strategy for the coming year, including how it will address some shortcomings.
House began his presentation on a positive note, talking up PlayStation 4 as “the fastest selling hardware platform in our history,” showing better-than expected growth and pushing PlayStation Plus subscriptions to twice what they were in fiscal year 2013. He said the company has a competitive advantage for the moment, and laid out three ways it hopes to maintain that. In addition to next year’s launch of the Project Morpheus virtual reality headset and continued cost reduction efforts, House said the company needs quality software.
“We are working very hard to continue very strong support from third-party pubs and devs,” House said. “Our first-party lineup is a little sparse this year, so I think this places even greater emphasis on getting good third-party support.”
That doesn’t necessarily mean exclusive third-party support. To date, House said Sony has been primarily trying to get multiplatform developers to simply take advantage of features the PS4 has over the competition, like SharePlay, or maybe include extra content in the PS4 version or give players early access to add-on content. Third-party exclusives are still an option, just not a frequently used one.
“I will admit that these are, in the current publishing landscape, few and far between, but we were able to announce a full exclusive around a franchise like Street Fighter so that Street Fighter 5 is a complete exclusive for PlayStation 4,” House said, adding, “Although given publishing dynamics and development costs, those are increasingly difficult to secure.”
House also talked about the decline in Sony’s other platforms. As much as the PS4′s growth has exceeded expectations, so too has the PlayStation 3′s decline. House said the system’s price simply isn’t as competitive in the market as the PlayStation 2 and PSone were after their successors launched, and added that the shift toward more connected console experiences has also made less capable offerings less attractive.
House also cast a dim view of the company’s handheld business. While he noted that the Vita platform remains “strong and vibrant” in Asia and Japan, his outlook for the current fiscal year included declines in the US and Europe. Additionally, he referred to the PlayStation Vita and its microconsole counterpart the PlayStation TV as “legacy platforms” when discussing a write-off of hardware components for the two.
“I would characterize 2015 as the beginning of a harvest period for the PlayStation 4 platform,” House said. “The beginning of a harvest period. That being said, we are also undertaking to invest in the future, and 2015 will also be a year of investment.”
That investment will be focused on a few areas. There’s the Morpheus, of course, as well as continued spend on original PlayStation entertainment content like the TV show Powers (which was recently greenlit for a second season). On top of that, House said Sony would be investing in the expansion of its PlayStation Vue television streaming platform and a continued re-architecture of its PlayStation Network with an eye toward increasing stability and reducing maintenance downtime.
Hackers from Brazil have managed to discover a new exploit for the PS4 which enables them to bypass the DRM on any software and games.
A couple of weeks ago, a number of electronic stores in Brazil had been advertising the means to copy and run a series of ripped retail games on the console.
At the time little was known about the hack back then, but information gradually began to trickle out from customers and make its way around the web. Please see below for commentary from Lancope.
Gavin Reid, VP of threat intelligence, Lancope said that Sony was playing an arms race against groups that benefit from the abilities to copy and share games.
The hack originates from a Russian website and has been pushed into the public by Brasilian retailers. The hack isn’t necessarily a jailbreak for the PS4, nor is it really a homebrew technique.
What they did was use a retail PS4, with several games installed on it, with it’s entire game database and operating system (including NAN/BIOS). This was then dumped onto a hacked PS4 via Raspberry Pi.
The entire process costs about $100 to $150 to install 10 games and $15 per additional game.
“Open source groups like Homebrew with more altruistic motivations of extending the functionality of the console alongside groups selling modified consoles specifically to play copied games and of course the resell of the games themselves at fraction of the actuals costs. This has happened historically with all of the major consoles. It would be highly unlikely not to continue with the PS4,” he said.
Valve is no stranger to its ventures having a somewhat rocky start. Remember when the now-beloved Steam first appeared, all those years ago? Everyone absolutely loathed it; it only ever really got off the ground because you needed to install it if you wanted to play Half-Life 2. It’s hard now to imagine what the PC games market would look like if Valve hadn’t persisted with their idea; there was never any guarantee that a dominant digital distribution platform would appear, and it’s entirely plausible that a messy collection of publisher-owned storefronts would instead loom over the landscape, with the indie and small developer games that have so benefited from Steam’s independence being squeezed like grass between paving stones.
That isn’t to say that Valve always get things right; most of the criticisms leveled at Steam in those early days weren’t just Luddite complaints, but were indeed things that needed to be fixed before the system could go on to be a world-beater. Similarly, there have been huge problems that needed ironing out with Valve’s other large feature launches over the years, with Steam Greenlight being a good example of a fantastic idea that has needed (and still needs) a lot of tweaking before the balance between creators and consumers is effectively achieved.
You know where this is leading. Steam Workshop, the longstanding program allowing people to create mods (or other user-generated content) for games on Steam, opened up the possibility of charging for Skyrim mods earlier this month. It’s been a bit of a disaster, to the extent that Valve and Skyrim publisher Bethesda ended up shutting down the service after, as Gabe Newell succinctly phrased it, “pissing off the Internet”.
There were two major camps of those who complained about the paid mods system for Skyrim; those who objected to the botched implementation (there were cases of people who didn’t own the rights to mod content putting it up for sale, of daft pricing, and a questionable revenue model that awarded only 25% to the creators), and those who object in principle to the very concept of charging for mods. The latter argument, the more purist of the two, sees mods as a labour of love that should be shared freely with “the community”, and objects to the intrusion of commerce, of revenue shares and of “greedy” publishers and storefronts into this traditionally fan-dominated area. Those who support that point of view have, understandably, been celebrating the forced retreat of Valve and Bethesda.
Their celebrations will be short-lived. Valve’s retreat is a tactical move, not a strategic one; the intention absolutely remains to extend the commercial model across Steam Workshop generally. Valve acknowledges that the Skyrim modding community, which is pretty well established (you’ve been able to release Steam Workshop content for Skyrim since 2012), was the wrong place to roll out new commercial features – you can’t take a content creating community that’s been doing things for free for three years, suddenly introduce experimental and very rough payment systems, and not expect a hell of a backlash. The retreat from the Skyrim experiment was inevitable, with hindsight. With foresight, the adoption of paid mods more broadly is equally inevitable.
Why? Why must an area which has thrived for so long without being a commercial field suddenly start being about money? There are a few reasons for the inevitability of this change – and, indeed, for its desirability – but it’s worth saying from the outset that it’s pretty unlikely that the introduction of commercial models is going to impact upon the vast majority of mod content. The vast majority of mods will continue to be made and distributed for free, for the same reasons as previously; because the creator loves the game in question and wants to play around with its systems; because a budding developer wants a sandbox in which to learn and show off their skills to potential employers; because making things is fun. Most mods will remain small-scale and will, simply, not be of commercial value; a few creators will chance their arm by sticking a price tag on such things, but the market will quickly dispose of such behaviour.
Some mods, though, are much more involved and in-depth; to realise their potential, they impact materially and financially upon the working and personal lives of their creators. For that small slice out of the top of the mod world, the introduction of commercial options will give creators the possibility of justifying their work and focus financially. It won’t make a difference at all to very many, but to the few talented creative people who will be impacted, the change to their lives could be immense.
This is, after all, not a new rule that’s being introduced, but an old, restrictive one that’s being lifted. Up until now, it’s effectively been impossible to make money from the majority of mods. They rely upon someone else’s commercial, copyrighted content; while not outright impossible technically, the task of building a mod that’s sufficiently unencumbered with stuff you don’t own for it to be sold legally is daunting at best. As such, the rule up until now has been – you have to give away your mod for free. The rule that we’ll gradually see introduced over the coming years will be – you can still give away your mod for free, but if it’s good enough to be paid for, you can put a price tag on it and split the revenue with the creator of the game.
That’s not a bad deal. The percentages certainly need tweaking; I’ve seen some not unreasonable defences of the 25% share which Bethesda offered to mod creators, but with 30% being the standard share taken by stores and other “involved but not active” parties in digital distribution deals, I expect that something like 30% for Steam, 30% for the publisher and 40% for the mod creator will end up being the standard. Price points will need to be thrashed out, and the market will undoubtedly be brutal to those who overstep the mark. There’s a deeply thorny discussion about the role of F2P to be had somewhere down the line. Overall, though, it’s a reasonable and helpful freedom to introduce to the market.
It’s also one which PC game developers are thirsting for. Supporting mod communities is something they’ve always done, on the understanding that a healthy mod scene supports sales of the game itself and that this should be reward enough. By and large, this will remain the rationale; but the market is changing, and the rising development costs of the sort of big, AAA games that attract modding communities are no longer being matched by the swelling of the audience. Margins are being squeezed and new revenue streams are essential if AAA games are going to continue to be sustainable. It won’t solve the problems by itself, or overnight; but for some games, creating a healthy after-market in user-generated content, with the developer taking a slice off the top of the economy that develops, could be enough to secure the developer’s future.
Hence the inevitability. Developers need the possibility of an extra revenue stream (preferably without having to compromise the design of their games). A small group of “elite” mod creators need the possibility of supporting themselves through their work, especially as the one-time goal of a studio job at a developer has lost its lustre as the Holy Grail of a modder’s work. The vast majority of gamers will be pretty happy to pay a little money to support the work of someone creating content they love, just as it’s transpired that most music, film and book fans are perfectly happy to pay a reasonable amount of money for content they love when they’re given flexible opportunities to do so.
Paid mods are coming, then; not to Skyrim and probably not to any other game that’s already got an established and thriving mod community, but certainly to future games with ambitions of being the next modding platform. Valve and its partners will have to learn fast to avoid “pissing off the Internet” again; but for those whose vehement arguments are based on the non-commercial “purity” of this corner of the gaming world, enjoy it while it lasts; the reprieve won this week is a temporary one.
Japanese consumer electronics maker Sony Corp expects operating profit to more than quadruple this year, as strong sales of camera sensors and cost reductions anchor a much needed turnaround after years of losses on TVs and mobile phones.
Sony said on Thursday it estimates operating profit will jump in the year ending March 2016 to 320 billion yen ($2.7 billion). For the previous fiscal year, operating profit was 68.5 billion, in line with an April 22 forecast.
This year’s earnings would be Sony’s biggest annual operating profit in seven years, though well below an average analyst forecast of 408 billion yen, according to Thomson Reuters. Achieving it would mark another milestone in Chief Executive Kazuo Hirai’s long haul to pull one of Japan’s most iconic technology firms out of heavy losses, squeezed by cheaper and more nimble rivals in mass consumer electronics.
Under Hirai’s direction, Sony has reshaped itself to target expansion in lucrative new areas such as sensors used in cameras for popular devices like Apple Inc’s iPhones. That strategy has vexed some former executives who have urged Hirai to focus on innovation, not cost cuts.
“We are emerging from losses but still recuperating,” Chief Financial Officer Kenichiro Yoshida told reporters on Thursday, saying Sony was being cautious in forecasting to break with past habits.
“In the past seven years, we revised (earnings guidance) downwards around 15 times,” he said, citing fluctuations in foreign exchange rates as a major concern.
As part of its restructuring, Sony has exited PCs and spun off its TV business. It also plans to split off its audio and video business in an effort to hold subsidiaries more accountable for making a profit.
Investors have welcomed the new-look Sony. Shares have risen more than 30 percent in 2015, and year-on-year, the stock has nearly doubled, hitting 3,827.50 yen earlier this month, its highest since 2008.
It’s going to be another big year for games, as Newzoo is projecting that 2015 will see global gaming revenues jump 9.4 percent year-over-year to $91.5 billion. The future looks bright as well, with the research firm’s upcoming Global Games Market Report projecting worldwide revenues to reach $107 billion in 2017.
As the overall market grows, the distribution of where that money is coming from will also shift. Newzoo’s projections for this year have a surging Chinese market narrowly overtaking the US as the single biggest revenue contributor, bringing in $22.2 billion (up 23 percent) compared to the American market’s $22 billion (up 3 percent). As far as regions go, Asia-Pacific is far and away the largest source of gaming revenue, accounting for $43.1 billion (up 15 percent). Latin America is the smallest of the four major markets with just $4 billion in revenues, but it is also growing the quickest, up 18 percent year-over-year.
The platforms on which people spend money gaming are also in flux. Tablet revenues are expected to be up 27 percent year-over-year to $9.4 billion, with smartphone and watch revenues jumping 21 percent to $20.6 billion. However, PCs are the most popular platform for games, bringing in $27.1 billion (up 8 percent) from standard titles and MMOs, while casual webgames will draw an additional $6.6 billion (up 2 percent). Newzoo grouped TV, consoles, and VR devices into their own category, projecting them to bring in $25.1 billion (up 2 percent) in game revenues. The only market segment not seeing growth at the moment is the dedicated handheld, which Newzoo expects to bring in $2.7 billion in revenue this year (down 16 percent).
While the firm’s grouping of VR and smartwatch revenues in other categories may be unusual, it said both segments are too small to report for now.
“Short- to medium-term VR revenues will be limited and largely cannibalize on current console and PC game spending as a share of game enthusiasts invest in the latest technology and richest experience that VR offers,” Newzoo said. “Smartwatches will be a success but not add significant ‘new’ revenues to the $20.6 billion spent on smartphones this year.”
Sony Corp on Monday announced a new high-end Xperia smartphone featuring an aluminium frame and a 5.2-inch screen, showing it is still in the phone race even as it scales down its struggling mobile operations.
The launch of the new flagship model comes amid a painful restructuring at the Japanese consumer electronics giant which has thrown the future of its smartphone division into doubt, with top executives saying an exit cannot be ruled out.
But as the company focuses on cutting costs rather than growing its mobile market, the division still needs investment in new products and marketing to maintain Sony’s brand and hold off a more rapid deterioration.
Sony said the Xperia Z4 would be available in Japan around the middle of the year, though it did not provide a launch date, details on carrier partners or price. The handset would be available in four colours and was slightly thinner than the previous Z3.
Hiroki Totoki, who was appointed last year to turn around the mobile unit, said Sony was targeting the upper end of the market where rivals such as Samsung Electronics Co Ltd and Apple Inc dominate.
“There’s a broad variety in the prices of smartphones, from around $100 to $1,400 at the upper end,” he told a news conference. “We want to focus in the upper half of that.”
Sony’s mobile division has fallen far behind high-end rivals such as Samsung and Apple, while at the low end it is battling pricing pressure from Asian manufacturers such as China’s Xiaomi Inc.
The company whose Walkman and Trinitron TV once played a critical role in the global entertainment industry has struggled in recent years to come up with trend-setting gadgets.
Sony announced in February that it would scale down its weaker operations such as TVs and mobile phones to focus instead on more successful products such as video games and camera sensors.
EA is shuttering four high-profile free-to-play games, all of them allied to popular IP like Battlefield and FIFA.
Battlefield Heroes, Battlefield Play4Free, Need for Speed World and FIFA World will all continue for another 90 days, at which point they will be taken offline for good. Further development on the games has stopped already.
“In more than five years since most of these titles launched, how we play games has changed dramatically,” said Patrick Soderlund, EVP of EA Games, in a statement. “These were pioneering experiences, and we’re humbled that, over the years, so many of you joined us to enjoy the games and the community.”
In terms of EA’s growing interest in free-to-play models, the real pioneer among that group is Battlefield Heroes, which was pitched at “frustrated, restricted” gamers back in 2008. Need for Speed World and Battlefield Play4Free followed, launching over the second half of 2010.
By the start of 2012, EA was reporting a combined total of 25 million players across the six games in its “Play4Free” initiative, with Battlefield Heroes and Need for Speed World contributing 10 million players each.
However, FIFA World is by no means a forerunner. It only reaching open beta late in 2013, and so it is being shuttered after substantially less than two years of public availability. This wouldn’t imply a slow decline in interest, but a lack of interest in the first place.
That’s in stark contrast to FIFA Online, the free-to-play version of the game made specifically for markets in Asia. In 2012, EA’s Andrew Wilson claimed that FIFA Online was making $100 million a year in revenue. A year later, FIFA Online 3, the most recent iteration, was the leading online sports game in both traffic and revenue in Korea.
One thing is certain, take these four titles away from EA’s free-to-play games on Origin, and you’re left with only Command & Conquer: Tiberium Alliances and Star Wars: The Old Republic – in his statement, Soderlund stressed the latter’s “enthusiastic and growing” community, and reiterated EA’s commitment to providing new content.
The remainder of the company’s free-to-play catalog is composed of games like Outernauts, The Simpsons: Tapped Out and Bejeweled Blitz. Casual, social, call them what you will, but they are intended for a very different audience to Need for Speed World and Battlefield Play4Free, and that audience has just lost two-thirds of the games EA had made to satisfy its needs.
During a presentation at the Game Developers Conference earlier this month, Boss Fight Entertainment’s Damion Schubert suggested the industry to drop the term “whales,” calling it disrespectful to the heavy spenders that make the free-to-play business model possible. As an alternative, he proposed calling them “patrons,” as their largesse allows the masses to enjoy these works that otherwise could not be made and maintained.
After his talk, Schubert spoke with GamesIndustry.biz about his own experiences with heavy spending customers. During his stint at BioWare Austin, Schubert was a lead designer on Star Wars: The Old Republic as it transitioned from its original subscription-based business model to a free-to-play format.
“I think the issue with whales is that most developers don’t actually psychologically get into the head of whales,” Schubert said. “And as a result, they don’t actually empathize with those players, because most developers aren’t the kind of person that would shell out $30,000 to get a cool speeder bike or whatnot… I think your average developer feels way more empathy for the free players and the light spenders than the whales because the whales are kind of exotic creatures if you think about them. They’re really unusual.”
Schubert said whales, at least those he saw on The Old Republic, don’t have uniform behavior patterns. They weren’t necessarily heavy raiders, or big into player-vs-player competition. They were just a different class of customer, with the only common attribute being that they apparently liked to spend money. Some free-to-play games have producers whose entire job is to try to understand those customers, Schubert said, setting up special message boards for that sub-community of player, or letting them vote on what content should be added to a game next.
“When you start working with these [customers], there’s a lot of concern that they are people who have gambling problems, or kids who have no idea of the concept of money,” Schubert said.
But from his experience on The Old Republic, Schubert came to understand that most of that heavy spending population is simply people who are legitimately rich and don’t have a problem with devoting money to something they see as a hobby. Schubert said The Old Republic team was particular mindful of free-to-play abuse, and had spending limits placed to protect people from credit card fraud or kids racking up unauthorized charges. If someone wanted to be a heavy spender on the game, they had to call up customer service and specifically ask for those limits to be removed.
“If you think about it, they wanted to spend money so much that they were willing to endure what was probably a really annoying customer service call so they could spend money,” Schubert said.
The Old Republic’s transition from a subscription-based model to free-to-play followed a wider shift in the massively multiplayer online genre. Schubert expects many of the traditional PC and console gaming genres like fighting games and first-person shooters to follow suit, one at a time. That said, free-to-play is not the business model of the future. Not the only one, at least.
“I think the only constant in the industry is change,” Schubert said when asked if the current free-to-play model will eventually fall out of favor. “So yeah, it will shift. And it will always shift because people find a more effective billing model. And the thing to keep in mind is that a more effective billing model will come from customers finding something they like better… I think there is always someone waiting in the wings with a new way of how you monetize it. But I do think that anything we’re going to see in the short term, at least, is probably going to start with a great free experience. It’s just so hard to catch fire; there are too many competitive options that are free right now.”
Two upstart business models Schubert is not yet sold on are crowdfunding and alpha-funding. As a consumer, he has reservations about both.
“The Wild West right now is the Kickstarter stuff, which is a whole bunch of companies that are making their best guess about what they can do,” Schubert said. “Many of them are doing it very, very poorly, because it turns out project management in games is something the big boys don’t do very well, much less these guys making their first game and trying to do it on a shoestring budget. I think that’s a place where there’s a lot more caveat emptor going on.”
Schubert’s golden rule for anyone thinking of supporting a Kickstarter is to only pledge an amount of money you would be OK losing forever with nothing to show for it.
“At the end of the day, you’re investing on a hope and a dream, and by definition, a lot of those are just going to fail or stall,” Schubert said. “Game development is by definition R&D. Every single game that gets developed is trying to find a core game loop, trying to find the magic, trying to find the thing that will make it stand out from the 100 other games that are in that same genre. And a lot of them fail. You’ve played 1,000 crappy games. Teams didn’t get out to make crappy games; they just got there and they couldn’t find the ‘there’ there.”
He wasn’t much kinder to the idea of charging people for games still in an early stage of development.
“I’m not a huge fan of Early Access, although ironically, I think the MMO genre invented it,” Schubert said. “But on the MMOs, we needed it because there are things on an MMO that you cannot test without a population. You cannot test a 40-man raid internally. You cannot test large-scale political systems. You cannot test login servers with real problems from different countries, server load and things like that. Early Access actually started in my opinion, with MMOs, with the brightest of hopes and completely and totally clean ideals.”
Schubert has funded a few projects in Early Access, but said he wound up getting unfinished games in return. Considering he works on unfinished games for a living, he doesn’t have much patience for them in his spare time, and has since refrained from supporting games in Early Access.
“I genuinely think there are very few people in either Kickstarter or Early Access that are trying to screw customers,” Schubert said. “I think people in both those spaces are doing it because they love games and want to be part of it, and it’s hard for me to find fault in that at the end of the day.”
Japanese electronics giant Panasonic Corp said it is gearing up to spend 1 trillion yen ($8.4 billion) on acquisitions over the next four years, bolstered by a stronger profit outlook for its automotive and housing technology businesses.
Chief Executive Kazuhiro Tsuga said at a briefing on Thursday that Panasonic doesn’t have specific acquisition targets in mind for now. But he said the firm will spend around 200 billion yen on M&A in the fiscal year that kicks off in April alone, and pledged to improve on Panasonic’s patchy track record on big deals.
“With strategic investments, if there’s an opportunity to accelerate growth, you need funds. That’s the idea behind the 1 trillion yen figure,” he said. Tsuga has spearheaded a radical restructuring at the Osaka-based company that has made it one of the strongest turnaround stories in Japan’s embattled technology sector.
Tsuga previously told Reuters that company was interested in M&A deals in the European white goods market, a sector where Panasonic has comparatively low brand recognition.
The firm said on Thursday it’s targeting operating profit of 430 billion yen in the next fiscal year, up nearly 25 percent from the 350 billion yen it expects for the year ending March 31.
Panasonic’s earnings have been bolstered by moving faster than peers like Sony Corp and Sharp Corp to overhaul business models squeezed by competition from cheaper Asian rivals and caught flat-footed in a smartphone race led by Apple Inc and Samsung Electronics. Out has gone reliance on mass consumer goods like TVs and smartphones, and in has come a focus on areas like automotive technology and energy-efficient home appliances.
Tsuga also sought to ease concerns that an expensive acquisition could set back its finances, which took years to recover from the deal agreed in 2008 to buy cross-town rival Sanyo for a sum equal to about $9 billion at the time.
Microsoft’s Xbox division is in a much healthier state today than it was a year ago. It’s had a tough time of it; forced to reinvent itself in an excruciating, public way as the original design philosophy and marketing message for the Xbox One transpired to be about as popular as breaking wind in a crowded lift, resulting in executive reshuffles and a tricky refocus of the variety that would ordinarily be carried out pre-launch and behind closed doors. Even now, Xbox One remains lumbered with the fossilised detritus of its abortive original vision; Kinect 2.0 has been shed, freeing up system resources and marking a clear departure for the console, but other legacy items like the expensive hardware required for HDMI input and TV processing are stuck right there in the system’s hardware and cannot be extracted until the inevitable redesign of the box rolls around.
All the same, under Phil Spencer’s tenure as Xbox boss, the console has achieved a better turnaround than any of us would have dared to expect – but that, perhaps, speaks to the low expectations everyone had. In truth, despite the sterling efforts of Spencer and his team, Xbox One is still a console in trouble. A great holiday sales season was widely reported, but actually only happened in one territory (the USA, home turf that was utterly dominated by Xbox in the previous generation), was largely predicated on a temporary price-cut and was somewhat marred by serious technical issues that dogged the console’s headline title for the season, the Master Chief Collection.
Since the start of 2015, things have settled down to a more familiar pattern once more; PS4 consistently outsells Xbox One, even in the USA, generally racking up more than double the sales of its competitor in global terms. Xbox One sells better month-on-month than the Wii U, but that’s cold comfort indeed given that Nintendo’s console is widely seen as an outright commercial failure, and Nintendo has all but confirmed that it will receive an early bath, with a replacement in the form of Nintendo NX set to be announced in 2016. Microsoft isn’t anywhere near that level of crisis, but nor are its sales in 2015 thus far outside the realms of comparison with Wii U – and their installed bases are nigh-on identical.
The odd thing about all of this, and the really positive thing that Microsoft and its collaborators like to focus on, is that while the Xbox One looks like it’s struggling, it’s actually doing markedly better than the Xbox 360 was at the same point in its lifespan – by my rough calculations, Xbox One is about 2.5 million units north of the installed base of Xbox 360 at the same point. Oddly, that makes it more comparable with PS3, which was, in spite of its controversy-dogged early years, a much faster seller out the door than Microsoft’s console. The point stands, though, that in simple commercial terms Xbox One is doing better than Xbox 360 did – it just happens that PS4 is doing better than any console has ever done, and casting a long shadow over Microsoft’s efforts in the process.
The problem with this is that I don’t think very many people are under the impression that Microsoft, whose primary businesses lie in the sale of office and enterprise software, cloud services and operating systems, is in the videogames business just in order to turn a little profit. Ever since the departure of Steve Ballmer and the appointment of the much more business-focused Satya Nadella as CEO, Xbox has looked increasingly out of place at Microsoft, especially as projects like Surface and Windows Phone have been de-emphasised. If Xbox still has an important role, it’s as the flag-bearer for Microsoft’s brand in the consumer space; but even at that, the “beach-head in the living room” is far less important now that Sony no longer really looks like a competitor to Microsoft, the two companies having streamlined themselves to a point where they don’t really focus on the same things any more. Besides, Xbox One is being left behind in PS4′s dust; even if Microsoft felt like it needed a beach-head in the living room, Xbox wouldn’t exactly be doing the job any more.
But wait, we’ve been here before, right? All those rumours about Microsoft talking to Amazon about unloading the Xbox division came to nothing only a few short months ago, after all. GDC saw all manner of talk about Xbox One’s place in the Windows 10 ecosystem; Spencer repeatedly mentioned the division having Nadella’s backing, and then there’s the recent acquisition of Minecraft, which surely seems like an odd thing to take place if the position of Xbox within the Microsoft family is still up in the air. Isn’t this all settled now?
Perhaps not, because the rumours just won’t stop swirling that Microsoft had quietly put Xbox on the market and is actively hunting for a buyer. During GDC and ever since, the question of who will come to own Xbox has been posed and speculated upon endlessly. The console’s interactions with Windows 10, including the eventual transition of its own internal OS to the Windows 10 kernel; the supposed backing of Nadella; the acquisition of Minecraft; none of these things have really deterred the talk that Microsoft doesn’t see Xbox as a core part of its business any more and would be happy to see it gone. The peculiar shake-up of the firm’s executive team recently, with Phil Harrison quietly departing and Kudo Tsunoda stepping up to share management of some of Microsoft Game Studios’ teams with Phil Spencer, has added fuel to the fire; if you hold it up at a certain angle to the light, this decision could look like it’s creating an internal dividing line that would make a possible divestment easier.
Could it happen? Well, yes, it could – if Microsoft is really determined to sell Xbox and can find a suitable bidder, it could all go far more smoothly than you may imagine. Xbox One would continue to be a part of the Windows 10 vision to some extent, and would probably get its upgrade to the Windows 10 kernel as well, but would no longer be Microsoft hardware – not an unfamiliar situation for a company whose existence has mostly been predicated on selling operating systems for other people’s hardware. Nobody would buy Xbox without getting Halo, Forza and various other titles into the bargain, but Microsoft’s newly rediscovered enthusiasm for Windows gaming would suggest a complex deal wherein certain franchises (probably including Minecraft) remain with Microsoft, while others went off with the Xbox division. HoloLens would remain a Microsoft project; it’s not an Xbox project right now and has never really been pushed as an Xbox One add-on, despite the immediate comparisons it prompted with Sony’s Morpheus. Xbox games would still keep working with the Azure cloud services (Microsoft will happily sell access to that to anyone, on any platform), on which framework Xbox Live would continue to operate. So yes, Xbox could be divorced from Microsoft, maintaining a close and amiable relationship with the requisite parts of the company while taking up residence in another firm’s stable – a firm with a business that’s much more in line with the objectives of Xbox than Microsoft now finds itself to be.
“None of Xbox’ rivals would be in the market to buy such a large division, and no game company would wish to lumber itself with a platform holder business. Neither Apple nor Google make the slightest sense as a new home for Xbox either”
This, I think, is the stumbling block. I’m actually quite convinced that Microsoft would like to sell the Xbox division and has held exploratory talks to that end; I’m somewhat less convinced, but prepared to believe, that those talks are continuing even now. However, I’m struggling to imagine a buyer. None of Xbox’ rivals would be in the market to buy such a large division, and no game company would wish to lumber itself with a platform holder business. Neither Apple nor Google make the slightest sense as a new home for Xbox either; the whole product is distinctly “un-Apple” in its ethos and approach, while Google is broadly wary of hardware and almost entirely disinterested in games.
Amazon was the previously mentioned suitor, and to my mind, remains the most likely purchaser – but it’s seemingly decided to pursue its own strategy for living room devices for now, albeit with quite limited success. I could see Amazon still “exploring options” in this regard with Microsoft, but if that deal was going to happen, I would have expected it to happen last year. Who else is out there, then? Netflix, perhaps, is an interesting outside possibility – the company’s branching out into creating original TV content as well as being a platform for third-party content would be a reasonably good cultural match for the Game Studios aspect of Xbox, but it’s hard to imagine a company that has worked so hard to divorce itself from the entire physical product market suddenly leaping back into it with a large, expensive piece of hardware.
This, I think, is what ultimately convinces me that Xbox is staying at Microsoft – for better or worse. It might be much better for Xbox if it was a centrepiece project for a company whose business objectives matched its strengths; but I don’t think any such company exists to take the division off Microsoft’s hands. Instead, Spencer and his talented team will have to fight to ensure that Xbox remains relevant and important within Microsoft. Building its recognition as a Windows 10 platform is a good start; figuring out other ways in which Xbox can continue to be a great game platform while also bringing value to the other things that Microsoft does is the next challenge. Having turned around public perception of the console to a remarkable degree, the next big task for the Xbox team will be to change perceptions within Microsoft itself and within the investor community – if Xbox is stuck at Microsoft for the long haul, it needs to carve itself a new niche within a business vision that isn’t really about the living room any more.