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Intel Looks To Android To Boost Tablet Business

April 17, 2014 by mphillips  
Filed under Consumer Electronics

Its becoming more obvious lately that Intel and Microsoft are no longer joined at the hip. Intel is trying desperately to make a dent in the tablet market, and with Windows struggling on those devices, Android is where it’s at.

Intel hopes to see its processors used in 40 million tablets this year, and 80% to 90% of those will be running Google’s Android OS, CEO Brian Krzanich said on Tuesday.

“Our mix of OSes reflects pretty much what you see in the marketplace,” Krzanich said during Intel’s quarterly earnings call.

Most Intel-powered tablets running Android today use the older Medfield and Clover Trail+ chips. More Android tablets running the latest Atom processor, called Bay Trail, will ship later this quarter.

That’s not to say Intel is abandoning Windows — far from it. It’s just going where the market is today. Krzanich said he expects Windows to “grow and gain traction,” and more Intel-based tablets running both Android and Windows will be shown in June at the massive Computex trade show in Taipei.

The first Android-based Bay Trail tablet, the DreamTab, was announced in January, but it hasn’t shipped yet.

Intel is chasing ARM, the U.K. company whose processor designs are used in most tablets today, including those running both Android and Apple’s iOS.

The 40 million Intel tablets that will ship this year will give the company 15% to 20% of the tablet market, Intel CFO Stacy Smith said on the earnings call.

Intel is providing discounts and development funds to tablet makers to reduce the cost of using its chips. It’s looking for growth with the white-box Chinese tablet makers, which are expected to ship up to 130 million tablets this year.

Intel chips are available in some tablets now priced under $99, but most will be priced between $125 and $250, Krzanich said.

Microsoft hasn’t made much of a dent yet in Google’s and Apple’s share of the market, but IDC estimated last month that Windows would have 10.2% of the tablet market by 2017. Dell, Toshiba, Lenovo and Hewlett-Packard have launched Windows 8 tablets with Bay Trail, and Microsoft’s own Surface Pro 2 uses an Intel Core processor, but the tablets haven’t sold well.

 

 

 

Google Glass One Day Sale Proves Successful

April 17, 2014 by mphillips  
Filed under Consumer Electronics

Google’s one-day sale of Google Glass appears to have been a success with all units sold out, a blog post by the technology titan suggests.

“All spots in the Explorer Program have been claimed for now, but if you missed it this time, don’t worry,” the Google Glass team wrote on its blog on Wednesday.

“We’ll be trying new ways to expand the Explorer program in the future.”

Google did not respond to a request for more information, but an earlier post about the one-day sale spoke of brisk sales of the $1,500 Internet-enabled headset.

“We’ve sold out of Cotton (white), so things are moving really fast,” the team wrote.

Aside from the white version, Glass was being offered in shades marketed as Charcoal, Tangerine, Shale (grey) and Sky (blue). Buyers had the choice of their favorite shade or frame. Google announced the one-day sale available to all U.S. residents over 18 last week, adding it wasn’t ready to bring the gizmo to other countries. Shoppers who missed it have to sign up for updates at the Glass website.

Only a few thousand early adopters and developers had Glass before the one-day sale, which coincided with a major software update for the heads-up display that put video calling on hold.

An official launch of Google Glass may happen later this year.

 

MediaTek Shows Off New LTE SoC

April 17, 2014 by Michael  
Filed under Computing

MediaTek has shown off one of its most interesting SoC designs to date at the China Electronic Information Expo. The MT6595 was announced a while ago, but this is apparently the first time MediaTek showcased it in action.

It is a big.LITTLE octa-core with integrated LTE support. It has four Cortex A17 cores backed by four Cortex A7 cores and it can hit 2.2GHz. The GPU of choice is the PowerVR G6200. It supports 2K4K video playback and recording, as well as H.265. It can deal with a 20-megapixel camera, too.

The really interesting bit is the modem. It can handle TD-LTE/FDD-LTE/WCDMA/TD-SCDMA/GSM networks, hence the company claims it is the first octa-core with on board LTE. Qualcomm has already announced an LTE-enabled octa-core, but it won’t be ready anytime soon. The MT6595 will – it is expected to show up in actual devices very soon.

Of course, MediaTek is going after a different market. Qualcomm is building the meanest possible chip with four 64-bit Cortex A57 cores and four A53 cores, while MediaTek is keeping the MT6595 somewhat simpler, with smaller 32-bit cores.

Courtesy-Fud

BlackBerry Plans To Release Patch For ‘Heartbleed’ Vulnerability

April 15, 2014 by mphillips  
Filed under Mobile

BlackBerry Ltd said it will release security updates for messaging software for Android and iOS devices by Friday to address vulnerabilities in programs related to the “Heartbleed” security threat.

Researchers last week warned they uncovered Heartbleed, a bug that targets the OpenSSL software commonly used to keep data secure, potentially allowing hackers to steal massive troves of information without leaving a trace.

Security experts initially told companies to focus on securing vulnerable websites, but have since warned about threats to technology used in data centers and on mobile devices running Google Inc’s Android software and Apple Inc’s iOS software.

Scott Totzke, BlackBerry senior vice president, told Reuters on Sunday that while the bulk of BlackBerry products do not use the vulnerable software, the company does need to update two widely used products: Secure Work Space corporate email and BBM messaging program for Android and iOS.

He said they are vulnerable to attacks by hackers if they gain access to those apps through either WiFi connections or carrier networks.

Still, he said, “The level of risk here is extremely small,” because BlackBerry’s security technology would make it difficult for a hacker to succeed in gaining data through an attack.

“It’s a very complex attack that has to be timed in a very small window,” he said, adding that it was safe to continue using those apps before an update is issued.

Google spokesman Christopher Katsaros declined comment. Officials with Apple could not be reached.

Security experts say that other mobile apps are also likely vulnerable because they use OpenSSL code.

Michael Shaulov, chief executive of Lacoon Mobile Security, said he suspects that apps that compete with BlackBerry in an area known as mobile device management are also susceptible to attack because they, too, typically use OpenSSL code.

He said mobile app developers have time to figure out which products are vulnerable and fix them.

“It will take the hackers a couple of weeks or even a month to move from ‘proof of concept’ to being able to exploit devices,” said Shaulov.

Technology firms and the U.S. government are taking the threat extremely seriously. Federal officials warned banks and other businesses on Friday to be on alert for hackers seeking to steal data exposed by the Heartbleed bug.

Companies including Cisco Systems Inc, Hewlett-Packard Co, International Business Machines Corp, Intel Corp, Juniper Networks Inc, Oracle Corp Red Hat Inc have warned customers they may be at risk. Some updates are out, while others, like BlackBerry, are rushing to get them ready.

 

Wi-Fi Problems Plague Apple-Samsung Trial

April 15, 2014 by mphillips  
Filed under Around The Net

There’s a new sign on the door to Courtroom 1 at the federal courthouse in San Jose, the location of the Apple v. Samsung battle that’s playing out this month: “Please turn off all cell phones.”

For a trial that centers on smartphones and the technology they use, it’s more than a little ironic. The entire case might not even be taking place if the market wasn’t so big and important, but the constant need for connectivity of everyone is causing problems in the court, hence the new sign.

The problems have centered on the system that displays the court reporter’s real-time transcription onto monitors on the desks of Judge Lucy Koh, the presiding judge in the case, and the lawyers of Apple and Samsung. The system, it seems, is connected via Wi-Fi and that connection keeps failing.

“We have a problem,” Judge Koh told the courtroom on April 4, soon after the problem first appeared. Without the system, Koh said she couldn’t do her job, so if people didn’t shut off electronics, she might have to ban them from the courtroom.

In many other courts, electronic devices are routinely banned, but the Northern District of California and Judge Koh have embraced technology more than most. While reporters and spectators are limited to a pen and paper in courts across the country, the court here permits live coverage through laptops and even provides a free Wi-Fi network.

On Monday, the problems continued and Judge Koh again asked for all cellphones to be switched off.

But not everyone listened. A scan of the courtroom revealed at least one hotspot hadn’t been switched off: It was an SK Telecom roaming device from South Korea, likely used by a member of Samsung’s team.

The hotspot was switched off by the end of the day, but on Tuesday there were more problems.

“You. Ma’am. You in the front row,” Judge Koh said sternly during a break. She’d spotted an Apple staffer using her phone and made the culprit stand, give her name and verbally agree not to use the handset again in court.

As a result of all the problems, lawyers for Apple and Samsung jointly suggested using a scheduled two-day break in the case to hardwire the transcription computers to the court’s network.

The cable wasn’t installed.

“I believe there were some issues, We’re attempting to install it,” one of the attorneys told IDG News Service during the court lunch break.

So for now, the problems continue.

The clerk opened the day with an appeal to switch phones off, “not even airplane mode.”

That still didn’t help.

The transcription screens failed at 9:09 a.m., just minutes into the first session of the morning.

 

Amazon Rumored To Launch Smartphone In Time For Christmas Season

April 14, 2014 by mphillips  
Filed under Mobile

Amazon.com Inc is making plans to unveil its long-rumored smartphone in the second half of the year, the Wall Street Journal reported on Friday, citing people briefed on the company’s plans.

The Internet retailer would jump into a crowded market dominated by Apple Inc and Samsung Electronics Co Ltd.

The company has recently been demonstrating versions of the handset to developers in San Francisco and Seattle. It intends to announce the device in June and ship to stores around the end of September, the newspaper cited the unidentified sources as saying.

Amazon has made great strides into the hardware arena as it seeks to boost sales of digital content and puts its online store in front of more users. Amazon recently launched its $99 Fire TV video-streaming box and its Kindle e-readers and Fire tablets already command respectable U.S. market share after just a few years on the market.

Rumors of an Amazon-designed smartphone have circulated for years, though executives have previously played down ambitions to leap into a heavily competitive and increasingly saturated market.

Apple and Samsung, which once accounted for the lion’s share of the smartphone market, are struggling to maintain margins as new entrants such as Huawei and Lenovo target the lower-income segment.

To stand out from the crowd, Amazon intends to equip its phones with screens that display three-dimensional images without a need for special glasses, the Journal said.

Amazon officials were not immediately available for comment.

 

BlackBerry May Consider Leaving Handset Market

April 11, 2014 by mphillips  
Filed under Mobile

BlackBerry Ltd would think about abandoning its handset business if it remains unprofitable, its chief executive officer said on Wednesday, as the technology company looks to expand its corporate reach with investments, acquisitions and partnerships.

“If I cannot make money on handsets, I will not be in the handset business,” John Chen said in an interview, adding that the time frame for such a decision was short. He would not be more specific, but said it should be possible to make money off shipments of as few as 10 million a year.

At its peak, BlackBerry shipped 52.3 million devices in fiscal 2011, while it recorded revenue on less than 2 million last quarter.

Chen, who took the helm of the struggling company in November, said BlackBerry was also looking to invest in or team up with other companies in regulated industries such as healthcare, and financial and legal services, all of which require highly secure communications.

The chief executive said small acquisitions to strengthen BlackBerry’s network security offerings were also possible.

“We are building an engineering team on the service side that is focused on security. We are building an engineering team on the device side that is focused on security. We will do some partnerships and we will probably, potentially do an M&A on security.”

He said security had become more important to businesses and government since the revelations about U.S. surveillance made by former National Security Agency contractor Edward Snowden.

In a wide-ranging interview in New York, Chen acknowledged past management mistakes and said he had a long-term strategy to complement the short-term goals of staying afloat and stemming customer defections.

“You have to live short term. Maybe the prior management had the luxury to bet the world would come to it. I don’t have the luxury at all. I’m losing money and burning cash.”

In March, the embattled smartphone maker reported a quarterly net loss of $423 million and a 64 percent drop in its revenues, underscoring the magnitude of the challenge Chen faces in turning around the company.

Chen said BlackBerry remained on track to be cash-flow positive by the end of the current fiscal year, which runs to the end of February 2015, and to return to profit some time in the fiscal year after that.

Chen said his long-term plans for BlackBerry included competing in the burgeoning business of connecting all manner of devices, from kitchen appliances to automotive consoles to smartphones.

Chen said he was not sure how long it would take for the “machine-to-machine” or “M2M” world to become a mainstream business, but he said he was sure that was coming.

“We are not only interested in managing BlackBerry devices. We are interested in managing all devices that you would like to speak to each other,” he said. “To achieve our dream of being a major player in M2M requires more partnerships with others,” including telecom companies eager to participate.

 

 

Kingston Goes HyperX

April 11, 2014 by Michael  
Filed under Computing

Kingston’s HyperX division has announced the launch of new HyperX FURY memory lineup aimed at entry-level gamers which will replace the current HyperX blu memory lineup. With an asymmetric and aggressive heatspreader and offering automatic overclocking, the new HyperX FURY lineup should be perfect for those looking to build their own budget-oriented systems.

To be available in 4GB and 8GB single modules as well as 8GB and 16GB kits, the new HyperX FURY is fully Plug and Play (PnP) and it automatically overclocks within the system speed allowance without any manual BIOS tuning. The HyperX FURY lineup will be avialable in 1333MHz, 1600MHz and 1866MHz frequencies with CL 9 and CL 10 latencies at 1.5V voltage.

It will be available in four heatspreader color choices, blue, black, red and white, and features a black PCB which will go well with many custom builds, according to Kingston. Kingston also announced that the HyperX FURY memory lineup will be soon joined by the Hyper FURY SSD.

The entire lineup is backed by a lifetime warranty but Kingston did not shed any light on their price or the availability date.

Courtesy-Fud

 

Lenovo Says More Low-priced Android Tablets Coming In May

April 10, 2014 by mphillips  
Filed under Consumer Electronics

More lower priced Android tablets ranging from $129 to $249 are coming from Lenovo.

The new Tab A-series tablets, which will ship next month, have screen sizes ranging from 7-10 inches and are designed for Web surfing and home entertainment, Lenovo said. Other than screen sizes and weight, the tablets have mostly identical features.

The cheapest tablet in the lineup is the Tab A7-50, which weighs 320 grams and starts at $129. The TAB A8 weighs 360 grams and is priced starting at $179. The Tab A10 is much heftier at 560 grams, but has a larger battery that offers a Wi-Fi browsing time of eight hours, Lenovo said in a specification sheet.

All the tablets have screens that can display images at a resolution of 1280 x 800 pixels. The tablets have Android 4.2, code-named Jelly Bean, which will be upgradeable to version 4.4, code-named KitKat.

Common features also include Wi-Fi b/g/n, 1GB of RAM, 16GB of storage, and an SD card slot for up to 32GB of expandable storage. The tablets have a 2-megapixel front-facing camera and a 5-megapixel rear camera. Another feature is integrated 3G mobile broadband, though Lenovo did not say whether it was included in the price or is optional.

The tablets will ship in the U.S. Lenovo did not immediately provide information about shipment plans for other countries.

Lenovo offers a range of tablets for Android and Windows 8.1, with models starting at $99. The company is trying to create brands around Android-based Yoga tablets, which are being promoted by actor Ashton Kutcher, and ThinkPad tablets, which run on Windows.

 

Twitter Unveils Redesign Of User Profile Pages

April 10, 2014 by mphillips  
Filed under Around The Net

Twitter Inc has revealed a redesign of its user profile pages, the latest in a series of steps promised by the company to bring new users to the seven-year-old service.

In response to an all-time low in user growth figures during the recent quarter, Twitter Chief Executive Dick Costolo informed worried Wall Street analysts that the company would make a number of changes to freshen up the service.

The redesign, while mostly cosmetic, hinted at what Costolo described in February as a willingness to experiment with new ways to organize content. Users can now “pin” a tweet to stay at the top of their feed, a rare instance of Twitter departing from the continuously rolling format that has defined the service.

Tweets that have received more re-tweets or replies will also appear slightly larger to spur more user engagement.

The new layout, which will be available to a small group of users initially, will be widely deployed to Twitter’s 241 million users in the coming weeks, the company said.

Twitter reported higher-than-expected fourth-quarter revenue on February 6, but investors focused on user growth of just 3.8 percent, the lowest rate of quarter-on-quarter growth since Twitter began disclosing user figures. The San Francisco-based company went public in November.

In recent weeks, Twitter has also reportedly been testing a number of new advertising units, such as ads that include download links for mobile apps.

As part of Tuesday’s refresh, Twitter said users will also be allowed to select a large banner picture to display across the top of their profile page, as well as a much larger profile picture, two features that resemble another social network familiar to most of the world’s Internet users: Facebook.

 

Intel Laying Off 1500, Shutting Costa Rican Operations

April 10, 2014 by mphillips  
Filed under Computing

Chipmaker Intel, grappling with a dwindling PC market, is shutting its assembly and test operation in Costa Rica and eliminating 1,500 jobs.

The closure of the site, which is a significant contributor to Costa Rica’s exports, falls within a larger plan announced by the chipmaker earlier this year to cut spending as it attempts to grow beyond PCs into the mobile market.

“It’s being closed and consolidated into our other operations throughout the world,” spokesman Chuck Mulloy said of the assembly and test operations in Costa Rica.

During the next two quarters, Intel will move assembly and testing from its site in Heredia, where it has been present since 1997, to existing sites in China, Malaysia and Vietnam, Mulloy said.

Costa Rica President Elect Luis Guillermo Solis met with Intel executives on Tuesday morning and they assured him the decision had nothing to do with the election of his new government on Sunday, according to a statement from Guillermo’s office.

“The decision bears no relation to the election of the new Costa Rica government or the market conditions for…potential foreign investment,” the statement said.

Intel will continue to have over 1,000 engineers, finance and human resources employees in Costa Rica and do some research and development there. The chipmaker expects to add another 200 “high-value positions” in Costa Rica later this year, Mulloy said.

Intel dominates the PC chip industry, but it has been slow to adapt its processors for smartphones and tablets, markets now dominated by rivals such as Qualcomm Inc and Samsung Electronics Co Ltd.

The cuts in Costa Rica are consistent with Intel’s announcement in January that it would reduce its global workforce of 107,000 employees by about 5 percent this year, Mulloy said.

Also in January, Intel said a newly built factory in Chandler, Arizona, originally slated as a $5 billion project that in late 2013 would start producing Intel’s most advanced chips, would remain closed for the foreseeable future while other factories at the same site are upgraded.

 

New App Aids in Making You Look Slimmer in ‘Selfies’

April 9, 2014 by mphillips  
Filed under Mobile

A new app that allows its users to shed virtual weight so their faces appear slimmer on “selfie” photos is raising concerns about health and body-image issues.

SkinneePix, for iPhone and Android devices, can trim from five to 15 pounds (2-6 kg) of virtual fat for a slimmer selfie look.

“Cameras add additional weight to photos and when you’re taking a selfie you’re also dealing with bad lighting, angles, close-ups and a lot of other factors that make people complain that the photo isn’t an accurate representation of themselves,” said Susan Green, co-founder of the Phoenix-based company Pretty Smart Women that created the app.

It was originally designed to help overweight adults show a leaner version of themselves, but Robin J Phillips, the other co-founder, said the app has also motivated people to lose weight.

“It’s a good reminder to get off the couch, turn the TV off, and go for a walk,” she said.

But some critics fear the $1.99 app, which only works on single head shots, could encourage an unhealthy body image.

Lauren Dickson, a social worker in the eating disorders and addiction clinic at the Center of Addiction and Mental Health in Toronto, said the app is one of many factors that could contribute towards a young adult developing an eating disorder.

“The media obviously has some effect on people developing eating disorders, but it’s not the only variable. It’s one of many factors,” she said in an interview.

“The majority of young girls wouldn’t develop an eating disorder because of an app like this, but some might be more vulnerable and it could contribute,” Dickson added.

Green said the virtual weight loss in the app is capped at 15 pounds and the app focuses only on the face and not the entire body.

“We definitely understand that people can have body image problems and we’re not trying to contribute to that in any way,” she said.

“I think if someone who is very thin uses it and goes straight for 15 (pounds), then that’s probably not the best thing, but they could also do that in Photoshop,” Green added.

Other apps can also add or remove weight, including one called FatBooth.

 

HTC First Quarter Losses Steeper Than Anticipated

April 8, 2014 by mphillips  
Filed under Mobile

Taiwan based mobile phone maker HTC Corp posted a first-quarter loss that was bigger than analyst estimates, after ineffective marketing resulted in weak sales of its former flagship model.

The HTC One spent its year at the top of the product line receiving rave reviews but was undermined by advertising widely criticized as confusing, sending the company’s market share into freefall.

HTC was once a firm third to Apple Inc and Samsung Electronics Co Ltd, selling 10 percent of smartphones globally two years ago, but it ended 2013 with a market share of just 2 percent, showed data from researcher Strategy Analytics.

The company started 2014 by booking a net loss of T$1.88 billion ($62.06 million) for January-March. That compared with a mean loss of T$1.59 billion estimated by 18 analysts polled by Reuters, and profit of T$85 million logged a year earlier.

Revenue fell 22.6 percent to T$33.12 billion, the company said in a statement on Monday.

HTC, however, broke 28 months of on-year revenue declines with a rise of 2.16 percent in March, and said it expected to return to profit in the second quarter thanks in part to the late-March release of its upgraded flagship, the HTC One M8.

Shares of HTC have fallen 38 percent over the past year, compared with a 12 percent rise in the Taiwan Stock Exchange Weighted Index. Ahead of the release, they closed up 3.6 percent versus the benchmark’s 0.1 percent loss.

The former contract manufacturer released a series of mid-range smartphones in recent weeks, predicting cheaper phones in emerging markets will help it return to profit this year.

It has also launched a partnership with search engine giant Google Inc to manufacture smart watches.

But it is the new flagship HTC One M8 that the company hopes will help it reestablish itself as a challenger to market leaders Apple and Samsung.

“The M8 is good, but it’s not as revolutionary as the previous flagship,” said Yuanta Securities analyst Dennis Chan. “Everyone is watching the second quarter to see how it sells.”

Tech website CNET.com awarded the phone four and a half stars out of five, calling it “a stunning sequel” to last year’s HTC One – a phone whose equally strong reviews were not matched by marketing and so did not translate into strong sales.

The new flagship could be in for a similarly rough sales ride as smartphone growth globally is likely to slow this year to 19 percent from 39 percent in 2013, and taper off over the next few years, showed data from researcher IDC.

As smartphones mature and technological upgrades become more incremental, analysts say even more importance will be placed on marketing and brand image – an area Chairwoman Cher Wang admitted HTC “didn’t do well” last year.

To distinguish itself to trend-conscious consumers, HTC must learn from Apple, whose innovative brand image and marketing strategy has won plaudits, said Taipei-based brand consultant Mark Stocker.

“Mimic them, but figure out what your brand stands for,” said Stocker. “If Apple is Mercedes Benz, try to make yourself BMW.”

 

Americans Concerned About Personal Privacy Erosion, Says Survey

April 7, 2014 by mphillips  
Filed under Around The Net

The personal data gathering abilities of Google,Facebook and other technology giants has sparked growing unease among Americans, with a majority worried that Internet companies are encroaching too much upon their lives, a new poll showed.

Google and Facebook generally topped lists of Americans’ concerns about the ability to track physical locations and monitor spending habits and personal communications, according to a poll conducted by Reuters/Ipsos from March 11 to March 26.

The survey highlights a growing ambivalence towards Internet companies whose popular online services, such as social networking, e-commerce and search, have blossomed into some of the world’s largest businesses.

Now, as the boundaries between Web products and real world services begin to blur, many of the top Internet companies are racing to put their stamp on everything from homeappliances to drones and automobiles.

With billions of dollars in cash, high stock prices, and an appetite for more user data, Google, Facebook, Amazon and others are acquiring a diverse set of companies and launching ambitious technology projects.

But their grand ambitions are inciting concern, according to the poll of nearly 5,000 Americans. Of 4,781 respondents, 51 percent replied “yes” when asked if those three companies, plus Apple, Microsoft and Twitter, were pushing too far and expanding into too many areas of people’s lives.

This poll measures accuracy using a credibility interval and is accurate to plus or minus 1.6 percentage points.

“It’s very accurate to say that many people have love-hate relationships with some of their technology providers,” said Nuala O’Connor, the President of the Center for Democracy and Technology, an Internet public policy group which has received funding from companies including Google, Amazon and Microsoft.

“As technology moves forward, as new technologies are in use and in people’s lives, they should question ‘Is this a fair deal between me and the device?’”

Fears about the expanding abilities of tech companies crystallized when Google acknowledged in 2010 that its fleet of StreetView cars, which criss-cross the globe taking panoramic photos for Google’s online mapping service, had inadvertently collected emails and other personal information transmitted over unencrypted home wireless networks.

Yet many Americans remain ignorant of the extent to which Internet companies are trying to extend their reach.

Google is one of the most aggressively ambitious, investing in the connected home through its $3.2 billion acquisition of smart thermostat maker Nest. Google is also investing in self-driving cars, augmented-reality glasses, robots and drones.

Almost a third of Americans say they know nothing about plans by Google and its rivals to get into real-world products such as phones, cars and appliances. Still, roughly two thirds of respondents are already worried about what Internet companies will do with the personal information they collect, or how securely they store the data.

 

Microsoft Announces Give Away Of Windows For Tablets, Phones

April 4, 2014 by mphillips  
Filed under Consumer Electronics

Microsoft Corp announced plans to give away its Windows operating system to makers of smartphones and small tablets for consumers as it seeks to make more of an impact on those fast-growing markets and counter the massive success of Google Inc’s free Android platform.

Microsoft’s, plans which were unveiled at its annual developers conference in San Francisco, is an attempt to broaden the small user base of mobile versions of Windows, in the hope that more customers will end up using Microsoft’s money-making, cloud-based services such as Skype and Office.

Up to now, Microsoft has charged phone and tablet makers between $5 and $15 per device to use its Windows system, as it has done successfully at higher prices for many years with Windows on personal computers. Hardware makers factor the cost of that into the sale price of each device.

That model has been obliterated in the past few years by the fast adoption of Google’s Android system for phones and tablets, which hardware makers quickly embraced and now accounts for more than 75 percent of all smartphones sold last year. Apple Inc’s iPhone and iPad account for most of the rest of the mobile computing market.

By contrast, Windows-powered phones held only 3 percent of the global smartphone market last year. Windows tablets have only about 2 percent of the tablet market, according to tech research firm Gartner.

Microsoft’s move to make Windows free for some consumer devices bucks a central tenet of Bill Gates’ original philosophy, that software should be paid for, which led to Microsoft’s massive financial success over the last four decades. But analysts said it is a realistic reaction to the runaway success of free Android.

“Microsoft is facing challenges on the mobile and tablet fronts and need to change their strategy to move the growth needle, this is a good and logical first step,” said Daniel Ives, an analyst at FBR Capital Markets.

Windows will be free for companies making phones and tablets with screen sizes under nine inches for the consumer market. A license fee will still apply for business devices.

It comes a week after new Microsoft Chief Executive Satya Nadella unveiled new versions of Word, PowerPoint and Excel applications for Apple Inc’s iPad. A year’s free subscription to Microsoft’s cloud-based Office 365 service will be offered on the new devices running the free Windows, Microsoft said.

Both moves show that Microsoft is now more interested in gaining market share for its cloud-based services such as Office on any platform or device, rather than its traditional approach of putting Windows at the center of everything it does and extending its influence from there.

In the new era of mobile computing, Nadella acknowledged Microsoft’s underdog status.

“We are going to innovate with a challenger mindset,” said Nadella in a question and answer session at the developer conference. “We are not coming at this as some incumbent trying to do the next version of Windows, we are going to come at this by innovating in every dimension.”