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goTenna Debuts Personal Antenna In Case Of Disasters

July 28, 2014 by mphillips  
Filed under Mobile

A Brooklyn-based startup called goTenna has developed a portable antenna that will come to the rescue when cellular service is unavailable.

The portable antenna connects to a smartphone via a Bluetooth Low Energy link. Once connected, users with either an iOS or Android app can then send text messages through the antenna. (The recipient must also have a goTenna, and consequently the product is sold in pairs.)

The device uses the 151MHz-154MHz frequencies, with range depending on location. In a densely populated place like Manhattan, that range could be less than a mile. In more open spaces, up to 50 miles is possible. The antenna, which takes a USB-delivered charge, will store messages and hold them until a connection can be made.

Businesses employ a range of backup communications technologies, including long-range satellite phones and ham radios, as well as shorter range walkie-talkies. The goTenna could serve as an alternative to a walkie-talkie — and even offers some advantages over other options. For example, its messages are encrypted and private, a separate device isn’t needed, and people can use the goTenna system with their smartphone interface.

The goTenna also has the ability to “shout” a message by delivering it to all goTenna users who have opted in to receive a broadcast.

“That fact that we are totally decentralized means that in many ways it can be a backup to your backup,” said goTenna CEO Daniela Perdomo, who co-founded the company with her brother, Jorge Perdomo, goTenna’s CTO.

In addition to using goTenna as an emergency tool, Perdomo said people could use the technology as a means of communicating while they’re traveling, when they’re taking part in outdoor recreation activities, or when they’re involved in any type of situation that requires private communication. The antenna uses a Lithium-ion battery and is estimated to last two to three days with normal use, or as long as 30 hours if it’s on continuously.

Perdomo said the outages created by Hurricane Sandy in 2012 prompted her to imagine ways smartphones could be made to directly communicate with other phones.

The goTenna will ship in late fall, but a pair of the devices can be preordered for $149.99.

 

 

 

Verizon To Begin Slowing Down Data Speeds For Unlimited Subscribers

July 28, 2014 by mphillips  
Filed under Mobile

Verizon Communication Inc’s high speed wireless customers who have the company’s legacy unlimited data plans may begin experiencing slower speeds starting Oct. 1, the company said on Friday.

The announcement comes as wireless carriers attempt to shift data-hungry subscribers onto tiered plans, which charge customers for individual data packages.

Verizon will slow services for the top 5 percent of data users who are on unlimited plans in places where the network is experiencing high demand, the company announced on its website.

The policy will impact customers who consume more than 4.7 gigabytes in a single billing period who are on unlimited plans and who have fulfilled their minimum contract terms and are subscribing to service on a month-to-month basis.

Users might experience slower speeds when streaming high-definition video or during real-time online gaming, the company said.

Customers on the company’s tiered data plans will not be affected.

The policy is currently in effect for unlimited subscribers on the 3G network, but will be expanded to its 4G, higher speed network in October.

Verizon stopped offering unlimited data plans in 2012.

 

 

Is The Wii-U Making A Comeback?

July 28, 2014 by Michael  
Filed under Gaming

A new survey commissioned by IHS in partnership with Gamer Network has shown that E3 gave a huge boost to the number of people interested in buying a Wii U, with purchasing intent growing by 50 per cent over the course of the event.

Around one thousand core gamers were surveyed on various purchase intentions before and after the LA show, revealing that, whilst Nintendo’s platform started out with the lowest number of people looking at buying it, it saw the biggest benefit from the show’s exposure. 20 per cent of respondents now intend to buy the machine, equal to those who are looking at an Xbox One, which saw a seven per cent increase in popularity.

Sony’s PS4, a clear leader going in to E3, lost ground to its competitors, sinking below 30 per cent of respondents.

In terms of anticipated games, consumers are champing at the bit for 2015′s third-party releases, with Warner’s Arkham Knight leading the charge with an incredible 60 per cent of those surveyed intending to buy the game for at least one platform. Gamers are slightly less excited for 2014′s titles, but Activision’s Destiny is the narrow leader for this year, edging out AC: Unity and GTA V with just under 50 per cent. Both Battlefield Hardline and CoD: Advanced Warfare are lagging behind slightly.

As might be expected, purchasing intent is higher amongst first-party exclusives for current platform owners. On PS4, Uncharted 4 was the most popular game both before and after E3 with 76 per cent of PS4 owners expected to buy it. On Xbox One, it’s Halo which pays the piper, garnering support from 77 per cent of One owners. Over on the Wii U and amazing 89 per cent of owners expect to buy the new Zelda game when it’s released. None of these platform-exclusive heavy hitters will land until 2015 at the earliest, which IHS predicts will increase pre-Christmas reliance on multi-platform games for Microsoft, Sony and, to a lesser extent, Nintendo.

“Although there are other exclusive titles coming in 2014 or already available,” the report reads, “none hold the influence that these leading titles have in terms of selling console hardware, with the exception of Mario Kart 8 for Wii U. As a result, the success of console sales this holiday shopping season will depend more heavily on the total value and content proposition including exclusive content offered by multi-platform games rather than a single, very influential system-selling exclusive. This factor will impact the marketing strategies of the platform holders as we move into 2014′s main shopping season.”

Courtesy-GI.biz

Oracle Goes DaaS

July 28, 2014 by Michael  
Filed under Computing

Oracle has launched a service to deliver data from the cloud collected from multiple sources in order to drive business intelligence and decision-making.

Initially the firm is delivering products using data from marketing and social media, letting enterprise customers use this information for business benefit without having to worry about its source or management.

Oracle’s Data as a Service (DaaS) is a suite of offerings that are intended to provide data that can simply be plugged into any relevant application the customer requires. It is being delivered as part of the Oracle Cloud, alongside the firm’s existing infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS) offerings.

The first offerings are Oracle DaaS for Marketing, giving users access to a vast array of anonymised user-level data gathered from many sources; and Oracle DaaS for Social, which delivers enriched social media data providing intelligence on customers, competitors and market trends.

According to Oracle Data Cloud GM Omar Tawakol, the service enables customers to separate their own data from existing application siloes, enrich it with data from external sources, and then feed it into a variety of different applications to drive more informed decisions.

Takawol said the platform is based on Oracle’s leading data products, combined with assets Oracle gained through its acquisition of data marketing firm BlueKai earlier this year.

“We believe this is the next revolution in how applications can become more useful, by being enriched with data not just from that application itself, but from others within the enterprise and from outside the boundaries of the organisation itself,” he said.

But Oracle’s proposition is more than just providing a raw data feed for customers to subscribe to: the firm claims that it can deliver cleaned-up data to comply with data-protection and privacy regulations across the globe, and can also aggregate social data by identifying the same users across different social networks.

In effect, Oracle appears to be offering a service similar to the US government’s PRISM intelligence-gathering platform, but intended for business intelligence and marketing purposes.

Speaking at Oracle’s launch event, Ovum analyst Tom Pringle said that the timing is right for such DaaS offerings to come to market, but warned that it is early days for this kind of service and that potential pitfalls lay in the way, such as privacy concerns.

“Data has moved out of the IT department and into the boardroom, so it is now front and centre for organisations around the world. As more and more business processes have shifted into becoming online services, DaaS becomes a natural extension of that,” he said.

But privacy and legal rights are “growing in the public consciousness”, Pringle said, and warned that any misstep over use of harvested public data could pose a “danger to the reputation” of the business involved.

“It’s still early days for what is basically an entirely new category of service, and what path it will take is not clear,” he said.

Oracle DaaS for Marketing is available now in a new subscription model, while Oracle DaaS for Social currently has limited availability, the firm said. Oracle did not specify pricing for the new services, and had not responded to requests from The INQUIRER at the time of writing.

Courtesy-TheInq

Ultra High Def TV Sales Being Hampered By Steep Prices

July 25, 2014 by mphillips  
Filed under Consumer Electronics

Ultra high-definition televisions (UHD TVs) have made minor gains in the flat-panel market because prices remain too high, according to a new report from IHS Technology.

Among the top 13 LCD display brands worldwide, the share of UHD TV shipments reached just 5% in May, up from 4% in April, 3% in March and 2% in February, according to IHS.

While UHD TV share has grown by 1 percentage point for each of the last three months, growth hasn’t budged much since September, when the market was already at the 2% level.

The top 13 UHD TV brands account for more than 75% of total LCD TV shipments and represent more than 90% of overall UHD LCD TV shipments.

UHD TV shipments this year are projected to grow to 14.5 million units, up from just 2 million in 2013, as global brands deploy aggressive marketing efforts and roll out new models, according to IHS.

Flat-panel televisions overall amounted to 18.1 million units in May, down 6.4% from April but up 7% from the same time a year ago. Of the total, LCD TVs — including UHD sets – accounted for 17.4 million units, with plasma TVs making up the remainder at 708,000 units.

“Growth in this year’s global UHD TV market is a reflection of plans among TV makers, especially the Chinese, to increase sales. And expansion in UHD TV volume is mostly scheduled for the second half this year,” Jusy Hong, an IHS principal analyst for consumer devices, said in a statement.

UHD TVs have much higher resolution than conventional HD sets, but the dazzling images come at a steep trade-off: their prices can be several times those of LCD TVs.

According to the Consumer Electronics Association, which hosts the CES conference, buyers still pay north of $50,000 for a 105-in. UHD-TV, while the average price for a 55-in. UHD-TV this year will be around $2,750. By 2017, that price is expected to drop to $1,850.

That compares to 1080p high-definition TVs (HDTVs) today that run anywhere from $700 to around $1,700 for a 55-in. model.

 

 

 

Sprint Teams Up With Google To Sell Business Apps

July 25, 2014 by mphillips  
Filed under Around The Net

Sprint announced a partnership with Google to offer the Google Apps for Business cloud service, noting that customers of the service won’t have to use Sprint’s wireless network or Android devices.

The partnership helps move Sprint well beyond it’s role as a basic wireless carrier for businesses to one that will bolster basic Google cloud service and access to Google apps with Sprint’s own hands-on professional consulting, much of it free.

The announcement comes amid widespread reports that Sprint is in discussions to buy T-Mobile and just weeks after a six-month study of wireless carrier network performance found Sprint didn’t finish first among national carriers in any of 125 U.S. cities.

Sprint’s resale of Google Apps for Business kicks off officially on Aug. 18. Sprint will charge businesses the same rate that Google does — with pricing starting at $5 per month per worker for access to a variety of apps such as Gmail, Google Drive and Google Docs, or $10 a month per user per month for Google Apps access with unlimited cloud storage, and other services.

In addition, Sprint will offer its new Google Apps for Business customers a number of free services, including consulting on mobile deployment strategy, project management and cloud help-desk support (with all cloud servers under the ownership of Google). Sprint will charge for certain professional services, such as creating single sign-on capability or domain services. Pricing for those services, in addition to the standard Google Apps for Business costs, will be announced closer to launch.

Sprint’s John Tudhope, director of marketing for enterprise services, said Sprint’s Google Apps for Business customers won’t need to be Sprint wireless customers to get the new service.

 

 

 

Device Financing Plan Weighs On AT&T’s Revenue

July 25, 2014 by mphillips  
Filed under Mobile

AT&T Inc’s quarterly revenue rose a weaker than expected 1.6 percent as cheaper service plans offered to customers who forgo subsidized cellular phones made a dent in profit margins.

Faced with mounting pressure from competitors, AT&T has unbundled service and device charges, and cut its family data plan and shared value plan prices as it tries to attract customers in a nearly saturated market.

“What we saw happen throughout the second quarter were very aggressive promotions by our competitors but all the while our churn decreased,” Ralph de la Vega, chief executive of AT&T mobility, told Reuters.

“We are confident that what we saw in Q2 was part of the transition we had to make to go from service to equipment revenue in NEXT,” he said, referring to a pricing plan that allows customers to pay directly for their devices in exchange for lower service pricing.

The plan has resulted in a lower average revenue per user, but higher equipment revenue, as customers take on the majority of the burden of paying for their devices.

Wireless service revenue decreased 1.4 percent in the second quarter, while equipment revenue grew 44.8 percent.

AT&T expects two-thirds of its customers to be on the plan by the end of the year.

“AT&T has quite aggressively moved its existing base of customers in contract to the new plan. It is a fairly predictable shift and over time it should be a positive one for AT&T, but it has an unpleasant short-term impact on results, said Jan Dawson, chief analyst at Jackdaw Research.”

Chief Financial Officer John Stephens said on a conference call with analysts that Brazil’s antitrust regulator has approved the company’s $48.5 billion bid for DirecTV, which has a significant foothold in Latin America. The deal has been reviewed by state regulators but is under review by the U.S. Department of Justice and Federal Communications Commission.

The company maintained its free cash flow guidance of around $11 billion for 2014, exceeding the $9.6 billion it needs to meet its dividend target, which some investors have worried could be unsustainable.

The No. 2 U.S. mobile provider said on Wednesday that excluding items it earned 62 cents per share, one penny less than Wall Street expectations, according to Thomson Reuters .

 

NASA Upgrades The Robonaut In Space

July 24, 2014 by mphillips  
Filed under Around The Net

The 300-pound humanoid robot working on the International Space Station is getting several upgrades, including new processors and software, in preparation of having a pair of legs attached to it.

Robonaut 2, also known as R2, is the legless but humanoid robot that has been working on the space station since 2011.

“Commander Steve Swanson focused his attention primarily on mobility upgrades for the station’s robotic crew member, Robonaut 2,” NASA reported on its website. “Since arriving aboard the station in May 2011 during the STS-134 space shuttle mission, Robonaut has been put through a series of increasingly complex tasks to test the feasibility of a humanoid robot taking over routine and mundane chores or even assisting a spacewalker outside the station.”

In March, SpaceX, a commercial space flight company that runs cargo missions to the space station, brought up a pair of robotic legs for Robonaut.

Once the legs are attached to R2′s torso, the robot will have a fully extended leg span of nine feet. That will give it “great flexibility” to move around the inside and outside of the space station, according to NASA.

The robot has 38 PowerPC processors, including 36 embedded chips, which control the robot’s joints. Each leg has seven joints and a device on its foot, dubbed an end effector, a tool that enables the robot to use handrails and sockets.

Since Robonaut was unpacked and set up on the station in 2011, astronauts have run experiments to see how the robot functions in space. NASA scientists also have been working with astronauts onboard the station to get them to use the robot and put them at ease with it.

So far, the robot, which can communicate using sign language, has been able to correctly press buttons, flip switches and turn knobs. It also has worked with tools, using an air flow meter and an RFID inventory scanner, according to NASA.

In preparation for attaching Robonaut’s legs, the astronauts installed new processors and replaced fans, a power distribution board and other components inside the robot’s torso.

Last weekend, NASA’s robotics team on the ground remotely deployed software for the robot’s new processors. NASA has not specified what type of processors or what software has been added.

NASA originally planned to install and test the robot’s legs in June, that didn’t happen and a new installation timeframe has not been announced.

 

 

 

Several Countries Now Have More Wireless Devices Than People

July 24, 2014 by mphillips  
Filed under Mobile

Wireless broadband subscriptions now outnumber people in seven countries as consumers continue to add smartphone and tablet devices to their personal electronics arsenal, according to a new report.

Finland, Australia, Japan, Sweden, Denmark, South Korea and the U.S. had wireless broadband penetration of more than 100 percent as of December 2013, the Organization for Economic Cooperation and Development said Tuesday. That means there was more than one wireless broadband subscription per person, usually because consumers have more than one mobile device that can go online. The U.S. just barely crossed the bar, while Finland led the group with more than 123 percent penetration.

Across all 37 OECD countries, wireless broadband penetration rose to 72.4 percent as total subscriptions grew 14.6 percent. The group spans North America, Australia, New Zealand, and much of Europe, as well as Japan, South Korea, Turkey, Israel, Mexico and Chile. It’s sometimes treated as a barometer of the developed world.

Wired broadband subscriptions also grew in 2013, reaching an average of 27 percent penetration. That means there was just over one wired subscription per four people: Wired broadband services, such as cable and DSL (digital subscriber line), typically are shared. Switzerland led in that category with 44.9 percent penetration, followed by the Netherlands and Denmark. The U.S. had just under 30 wired subscriptions per 100 people, while Turkey came in last with just over 11.

DSL still makes up a majority of wired broadband subscriptions, at 51.5 percent, followed by cable with 31.2 percent. Fiber-optic grew to a 16.7 percent share, gradually replacing DSL services. Fiber more than doubled its share of the market in the U.K. and also gained strongly in Spain, Turkey and France. While those countries still have relatively low fiber penetration, Japan and Korea continued to lead the OECD for that technology. Nearly 70 percent of all wired broadband in Japan goes over fiber, and almost 65 percent in Korea.

The OECD has compiled some of its broadband statistics on a portal page. For all the technologies it tracks, the group uses a generous definition of broadband as a service capable of at least 256K bits per second downstream.

 

 

Sony Wants To Capitalize On The ‘Selfie’ Boom

July 24, 2014 by mphillips  
Filed under Consumer Electronics

Sony Corp said that it has plans to invest 35 billion yen ($345 million) to increase production of image sensors for smartphones and tablets, as the company courts handset makers to get more orders for front-facing camera sensors, used to take selfies.

The Japanese firm said it will increase production of stacked CMOS sensors at two factories on the southern Japanese island of Kyushu, while completing work on a factory in northwestern Japan it bought from Renesas Electronics Corp for a total investment of 35 billion yen.

Sony, which currently supplies image sensors for the main camera in Apple Inc’s iPhone said the investment will allow it to raise production by 13 percent to 68,000 wafers a month by August 2015, a step closer to its mid-term goal of 75,000.

Imaging sensors are an area of strength for Sony, which leads the market ahead of Omnivision Technologies Inc, whose sensors are mostly used in front-facing smartphone modules that typically have lower specifications than the main rear camera.

Sony told Reuters in March that it was looking to supply more sensors for front-facing cameras as smartphone makers were looking to improve their quality in response to consumers taking more ‘selfies’, or self-portraits, as well as video calls.

Of the total investment, 9 billion yen will be spent this year, which will come out of the 65 billion yen capex budget for semiconductors announced in May. The remaining 26 billion yen will be spent in the first half of the fiscal year starting next March.

 

Intel Develops Self-encrypting SSD

July 24, 2014 by Michael  
Filed under Computing

Intel has announced the Drive Pro 2500 series of solid state disk (SSD) drives that are “self encrypting”, which the firm says makes them more secure against data breaches.

Aimed at businesses, the Intel SSD Pro 2500 series will come in a 2.4in 7mm form factor with 120GB, 180GB, 240GB, 360GB and 480GB capacities, M.2 80mm size with 180GB, 240GB and 360GB capacities, and M.2 60mm size with 180GB or 240GB capacities.

Intel promises that each form factor type will provide random input/output operations per second (IOPS) of up to 48K/80K and sequential read/write data transfer speeds of up to 540/490MBps.

“[The] Solid State Drive Pro 2500 series [has] over [six times] higher performance with new advanced low power modes yielding an optimized user experience and longer battery life,” Intel said in a press briefing.

In terms of power, the drives will have an active wattage of 195mW, idle 55mW and devsleep of 5mW. The drives will also ship with Intel vPro-capable remote manageability features.

Intel said that the reason behind the launch of the self encrypting SSDs is due to rise of data breaches affecting businesses having “significant financial consequences”.

Intel said the average cost of data breach incident is in the region of $3.4m (£2m), with malicious attacks being the main cause. The firm also said that lost laptops are a concern and the average cost of a lost unencrypted device is $50,000 (£30,000) including intellectual property loss, data breaches, lost productivity, replacement and legal costs, so the need for businesses to encrypt data is more pressing than ever.

Data breaches are also becoming a bigger concern on a personal level, too, as it has emerged that cyber crooks are increasingly turning to “sextortion” attacks in which they blackmail victims with the threat of exposing explicit photographs or messages.

Security experts warned that cyber criminals might try to befriend victims and trick them into sharing pictures, or may use malware to target victims’ webcams and take pictures themselves in order to acquire blackmail material.

Courtesy-TheInq

 

Google May Have A Plan To Bring Wi-Fi To NYC Pay Phones

July 23, 2014 by mphillips  
Filed under Mobile

Google may be amongst a list of hopefuls looking to transform the New York City phone booths of the past into “communication points” of the future with free Wi-Fi and cellphone charging.

The dominant search company was among 60 entities that attended a meeting on May 12 to discuss a project to replace or supplement as many as 10,000 pay phones around the city. The list came to light in a Bloomberg News article. Other participants included Samsung, IBM, Cisco Systems, Verizon Wireless, Cablevision and Time Warner Cable.

Responses to the “request for proposals” (RFP) from vendors were due Monday. Google, or any other participant in the May 12 meeting, may have pulled out of the process before filing one. Google did not immediately respond to a request for comment.

But it seems likely the company will at least submit a plan, given the opportunity to blanket much of New York’s streetscape with Wi-Fi. Despite some false starts and headaches in free public Wi-Fi in the past, Google looks more serious than ever about providing new forms of Internet access. It’s selling gigabit-speed service via fiber in Provo, Utah, and Kansas City, and plans to expand that service to Austin, Texas. A Google request for information sent to 34 other prospective Google Fiber cities suggested the company is looking at adding a Wi-Fi component to that service, too. Far outside major cities, its balloon-based Project Loon is being tested in licensed frequencies sometimes used for LTE cellular networks.

The New York project would be vast and potentially lucrative, as well as high profile. There are currently more than 7,000 pay-phone sites spread across all five boroughs of the city, and about 4,000 of them carry advertising on the sides. The winning bidder for the upgrade project would share ad revenue with the city, which says it would pay them at least US$17.5 million in compensation.

 

 

Yahoo To Purchase Flurry To Beef Up Mobile Ad Revenue

July 23, 2014 by mphillips  
Filed under Around The Net

Yahoo Inc will acquire mobile analytics startup Flurry to beef up a fast-growing mobile advertising business that still lags Google Inc’s  and Facebook Inc’s in scale.

Six-year-old Flurry uses analytics to help target ads at consumers by monitoring activity on more than half a million apps on some 1.4 billion mobile devices around the world, Yahoo said in a statement.

The startup provides information to help marketers and brands more easily reach their desired audiences, Yahoo said.

Yahoo did not cite a price tag, but a source familiar with the matter said the Internet company is paying several hundred million dollars. Tech blog re/code earlier reported that rough amount.

Flurry will operate much as before after the acquisition closes, and its team will remain in their current locations, Yahoo added.

Yahoo is trying to revitalize a stagnant online advertising business as Chief Executive Marissa Mayer marks her second anniversary at the Internet company.

The former Google executive has revamped many of Yahoo’s Web products but its ad sales are still weak while rivals such as Google and Facebook continue to post strong, double-digit revenue growth.

Like its rivals, it has been investing in its mobile advertising platform, as users increasingly access the Internet from smartphones and tablets. Its mobile advertising revenue more than doubled in the second quarter.

But mobile advertising typically commands lower rates than online. Revenue in Yahoo’s display advertising business decreased 8 percent to $436 million in the second quarter.

 

Xiaomi Sets Sights On Premium Smartphone Market With Mi 4 Device

July 23, 2014 by mphillips  
Filed under Mobile

China’s Xiaomi introduced on Tuesday its new flagship Mi 4 smartphone, aimed primarily at the premium handset market dominated by Apple Inc and Samsung Electronics Co Ltd.

The Mi 4 has a 5 inch, 1080p screen and a Qualcomm Inc Snapdragon 801 2.5 Ghz processor, said Chief Executive Lei Jun at a launch event in Beijing.

But sheathed in iPhone-like metal sides, the Mi 4′s similarities to Apple’s smartphone drew murmurs from the crowd of ‘iPhone’ when showcased by Lei.

Founded in 2010 by Lei, Xiaomi seeks to cut costs by eschewing brick-and-mortar stores in favor of web-based distribution and word-of-mouth marketing.

Xiaomi became the world’s sixth-largest smartphone vendor in the first quarter of 2014, according to data firm Canalys, after repeatedly doubling its sales. The company was valued at $10 billion last year.

Xiaomi sold 18.7 mln smartphones in 2013 and on Tuesday maintained a 60 million sales target for 2014. For comparison, Huawei Technologies Co Ltd has said it is targeting 80 million smartphone sales for the year.

The latest phone was unveiled at a glitzy launch event at the National Convention Center in Beijing, where Lei Jun and Vice President Hugo Barra – a former Google executive – posed for photos with a winding queue of fans decked in Xiaomi-branded red T-shirts.

Barra told Reuters in an interview this month that the company was actively targeting the Indian market.

 

Western Digital Updates The Red Line

July 23, 2014 by Michael  
Filed under Computing

Western Digital has announced an upgrade of its WD Red range, providing a single brand structure across consumer and enterprise.

The WD Red range is aimed primarily at network attached storage (NAS) applications, and is joined by a new WD Red Pro line. Both sub-ranges are controlled by upgraded firmware called NASware 3.0.

At a briefing last week, Western Digital’s UK country manager Jermaine Campbell explained that the new firmware will be able to instruct the drive to work in different ways according to the function it is performing at the time, therefore adapting its performance to best use system and energy resources.

In addition, it increases the number of bays supported from five to eight without performance impact, with the Pro range able to support up to 16 bays and rack mounted configurations.

3D Active Balance combines firmware instruction with a new flexible drive head to provide vibration protection and judder compensation for improved reliability.

The consumer range introduces 5TB and 6TB capacities to the range, joining the existing 1TB, 2TB and 4TB models. The Pro range is available in 2TB and 4TB versions. The five platter 6TB version is, WD claims, a first to market for a NAS specific drive.

Campbell explained that “the market wants high capacity” and confirmed that WD still believes that “platter based drives offer the best combination of performance and price”.

Pricing for the drives ranges from $399 for the 5TB and $440 for the 6TB, backed by a three-year warranty. The Pro range starts at $224 for 2TB up to $299 for 4TB with a five-year warranty.

WD Red drives can also be found in the company’s Mycloud range of consumer NAS devices with personal cloud functionality.

Courtesy-TheInq