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Is Netflix On The Verge Of Another Price Hike?

May 17, 2017 by  
Filed under Consumer Electronics

Would you be willing to shell out more money to get your Netflix fix?

A price hike could may well be coming as the streaming giant quietly testing out changes to the cost of plans in Australia.

The Australian reports that Netflix has tested upping Australian prices by as much as AU$3 over weekends, increasing its Basic plan from AU$8.99 to AU$9.99 a month, its Standard plan from AU$11.99 to AU$13.99 a month, and its Premium plan from AU$14.99 to AU$17.99 a month.

Netflix confirmed that it has tested price changes, but was quick to emphasise that it has not made any announcement to change prices, either locally or globally.

“We continuously test new things at Netflix and these tests typically vary in length of time,” the company said in a statement. “In this case, we are testing slightly different price points to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer it generally.”

Regardless of the tests, Australians could well be up for a Netflix price increase within a matter of weeks.

The federal government is set to extend Australia’s 10 percent goods and services tax to “intangible supplies” (such as digital content, games and software), effecting online streaming companies such as Netflix.

The change — which has been widely dubbed the “Netflix Tax,” including by the Australian government itself — comes into force on July 1. Netflix has not commented on whether it plans to pass the 10 percent tax onto customers.

“We collect and remit tax wherever we are legally obligated to do so,” the company said.

Netflix Gains Entry Into China With iQiyi.com Deal

April 26, 2017 by  
Filed under Consumer Electronics

Netflix will finally be able to introduce original content in China in a licensing deal with local video streaming service iQiyi.com, the U.S. company said on Tuesday.

Netflix has struggled to break into the Chinese market, where streaming services are subject to strict data storage regulations and foreign films and television are routinely censored.

Content air times will parallel other regions, a spokeswoman said, who declined to say comment further on the tie-up.

Netflix has played down the possibility of its entry into China in the past year despite its otherwise rapid global expansion.

In October co-founder and Chief Executive Reed Hastings said that prospects for a direct streaming service in the country were slim, and the firm had made no progress in obtaining government approvals.

iQiyi.com is one of China’s largest streaming services and is backed by search giant Baidu Inc. In February it raised 1.53 billion to take on local rivals in a hotly contested market.

This month Netflix forecast a global increase of 3.2 million subscribers in the second quarter, far outpacing analysts’ estimates of nearly 2.4 million.

Netflix Expansion Talks Include Indonesian Telecom Giant

April 18, 2017 by  
Filed under Around The Net

U.S. video streaming service provider Netflix is engaged in negotiations with Indonesia’s top telecom firm PT Telekomunikasi Indonesia Tbk (Telkom) to offer its service in the country, a spokesman at the Indonesian company said.

The U.S. company has made an aggressive push globally, but faced problems such as tough local competition and regulatory hurdles in several major Asian markets. In Indonesia, a country of 250 million people, Netflix ran afoul of the film censorship board last year for carrying content deemed inappropriately violent or sexual.

The communications ministry of Indonesia, home to the world’s largest Muslim population, had also demanded that Netflix set up a office in the country and pay local taxes.

While state-controlled Telkom had blocked Netflix, the service was still available in Indonesia via WiFi connections and other carriers.

Telkom is now negotiating a partnership agreement with Netflix and hopes to complete the process next month, Arif Prabowo, vice president for corporate communication at Telkom, said in a text message.

Telkom was previously concerned that Netflix carried “content that has a negative element”, Prabowo said.

“If we work together, that means we would know and can be responsible for the content broadcast by Netflix.”

Teaming up with Netflix would expand Telkom’s content offering, Prabowo added. “The choices for our customers will be more varied.”

A Netflix spokeswoman declined to comment.

Is The Xbox Game Pass A Good Move For Microsoft?

March 2, 2017 by  
Filed under Gaming

Microsoft has just made the Xbox One console a bit more interesting by announcing a new subscription service called the Xbox Game Pass, which will give access to over 100 games for US $9.99 a month, when it launches later this spring.

The Microsoft Xbox Game Pass will include over 100 games, like Halo 5: Guardians, Payday 2, NBA 2K16, and SoulCalibur 2. Unlike other similar subscription based services, Xbox Game Pass will allow users to download available games and buy them with a 20 percent discount if they decide to keep the game. This also means that users won’t have to worry about streaming, bandwidth or other connectivity problems.

Add-ons for those games will be available for purchase with the same exclusive discount for Xbox Game Pass members as well.

While it was initially announced as a service that will only be available on Xbox One and Windows 10 devices, the Windows 10 part was later removed from the official Xbox Game Pass site, but it is still possible that it will be coming to the PC later this spring.

Microsoft announced that some big game publishers have already signed on including 2K, 505 Games, Bandai Namco Entertainment, Capcom, Codemasters, Deep Silver, Focus Home Interactive, Sega, SNK Corporation, THQ Nordic GmbH, Warner Bros. Interactive Entertainment and Microsoft Studios.

Currently, the Xbox Game Pass is available in an alpha preview stage with a limited number of games so we are certainly looking forward to what it will look like when it launches this spring.

Courtesy-Fud

Amazon Video Launches Worldwide, Challenges Netflix

December 15, 2016 by  
Filed under Consumer Electronics

amazon-prime-video-150x150Amazon.com Inc has officially rolled out its video-on-demand service, Prime Video, in nearly every country except China, coming into direct competition with video-streaming pioneer Netflix Inc .

Prime Video, home to popular shows such as “The Grand Tour”, “Transparent” and “The Man in the High Castle”, will now be bundled with Prime subscriptions in 19 countries including India, Canada and France.

In other new regions, Prime Video customers will have to pay $2.99 or 2.99 euros per month for the first six months, after which the price will be doubled to $5.99 or 5.99 euros.

Amazon has been spending heavily, sometimes at the cost of profits, on the creation and marketing of movies and TV shows.

The company hopes that people will sign up for its Prime service to watch these videos – and in turn buy more goods from its online store to make the annual subscription worth it.

The Prime Video launch comes almost a year after Netflix Inc went global with its video-streaming service – rolling it out in more than 130 countries with the notable exception of China.

Subscriptions for Netflix, known for shows such as “Stranger Things”, “Daredevil” and “Narcos”, start at $8.99.

Amazon Prime Video members can also access videos offline on mobile devices, a feature Netflix introduced late last month.

Is There A Need For A Mobile Netflix?

December 2, 2016 by  
Filed under Computing

hatchA former Rovio exec has formed a new firm that hopes to revolutionize the way mobile games are played with Hatch, a new cloud-based streaming platform for smartphones.

Unveiled during this week’s Slush Festival in Finland, the venture is headed up by CEO Juhani Honkala, previously SVP of Rovio Entertainment, and centers around an instant game collection that players will be able to access without the need for downloads, installations or updates.

The service is planned for soft launch on Android in 2017, with iOS and other platforms to follow. There will be around 100 games available at launch, with Honkala promising Slush attendees that users can “start playing any game as easily as watching a movie on Netflix”. The cloud-based server technology has been run in partnership with Huawei Technologies.

Major partners already on board range from Bandai Namco, Taito and Ubisoft to notable independent developers such as Ustwo Games and Double Fine Productions. Titles already on the way will include Badland, Broken Age, Cut The Rope 2, Leo’s Fortune, Monument Valley, Pac-Man CE DX, Rayman Fiesta Run, République, Space Invaders Infinity Gene and more.

“I’d like to invite you all to be part of this journey,” Honkala said, addressing the developers in the audience, before giving an overview of Hatch’s new business model.

Honkala’s firm will handle the monetization of games on Hatch so developers can focus on the creation process without having to think about how to get users spending. Games will be monetized with “integrated, unobtrusive advertising and brand storytelling, as well as optional paid subscription that unlocks additional features and content”, according to the official release. There will be no in-app purchases, with Hatch’s library focusing on “full-featured, premium experiences”.

The service will also eventually feature exclusive games known as Hatch Originals, for which Honkala and his team are currently seeking investors.

The CEO pointed to how Spotify and Netflix has changed how people enjoy music and movies respectively, as well as how the rise of YouTube, Instagram and easily-shared content has “created a completely new generation of superstars”.

“There hasn’t been that kind of disruption in the mobile gaming industry,” he said. “We are playing mobile games exactly the same way as we used to play them five years ago. There has been no real innovation.”

In addition to its role as a games-streaming platform, Hatch’s built-in social functionality is designed to get more players connecting. Users will be able to rewind their gameplay and select video clips that can instantly be shared via Hatch or more established social media platforms.

There will also be multiplayer capabilities, and not just in the way you might expect. Recalling his childhood of playing single-player games together with friends and family, Honkala said Hatch will allow users to work together on titles such as Cut The Rope – even if they’re in different locations. Connected players will be able to share the game’s controls and chat about their next move or strategy.

“It’s not only about gaming,” he said. “It’s a new way to spend quality time with the people you love.”

He added: “The mobile has become the major gaming platform on the planet and mobile games bring joy to millions and millions of people around the world. But somehow I feel something very important got lost in the process.

“The numbers show that yes, we are playing more than ever but we are not really communicating, we are not sharing and we are not really playing together any more. When was the last time you really played together with your friends and family?”

The introduction of Netflix-style subscriptions is one experts have been predicting, with App Annie’s CMO Al Campa recently telling GamesIndustry.biz he expects to see the model break into the mobile games space soon. While game-streaming has previously been tried – most notably in the form of troubled service OnLive and Sony’s PlayStation Now – the complexities and high production of console-style titles has made it difficult for this concept to take off. The relative simplicity, at least in terms of file size and so on, of mobile games means Hatch could stand a good chance of delivering the cloud-based service the industry has been striving for over the past five years.

Courtesy-GI.biz

Oracle To Acquire Cloud Infrastructure Provider Dyn

November 23, 2016 by  
Filed under Computing

oracle-logoOracle plans to purchase internet performance and DNS provider Dyn in an effort to boost its cloud-based offerings as well as challenge infrastructure and platform service leaders like Amazon and Microsoft.

Dyn, in the news last month when it was targeted in a massive distributed denial-of-service attack, operates a global network that makes 40 billion traffic optimization decisions each day for more than 3,500 enterprise customers, including Netflix and Twitter.

Dyn monitors and optimizes internet applications and cloud services with the goal of delivering faster access and reduced page-load times. Dyn’s services will give Oracle a one-stop shop for enterprise customers looking for infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), Oracle said in a press release Monday.

Oracle has made an aggressive play in the cloud in recent months, with Executive Chairman Larry Ellison promising in September to give Amazon’s AWS “serious competition.” Some observers have questioned whether the company can catch up to Amazon and Microsoft, however.

Oracle has invested heavily in its cloud platform and has ambitions to be a market leader, but its strength right now lies in cloud support of its own applications, said Paul Miller, a senior analyst at Forrester.

“Oracle’s cloud makes most sense to customers already heavily invested in Oracle’s ecosystem of tools and applications,” Miller said.

Many existing Oracle customers also have a big investment in their own data centers, and that isn’t likely to change for several years, Miller added. So Oracle “mostly tells a hybrid cloud story in which some workloads run in public clouds, and others run on a customer’s premises, in a customer’s chosen co-location facility, or wherever,” he said.

In the hybrid service model, the Dyn acquisition makes sense, Miller said. Dyn’s network optimization services can help Oracle speed up its own network traffic and help the company and its customers “optimize the flow of data between Oracle’s data centers and a customer’s own facilities,” he added. “That optimization makes data flow faster and also saves everyone money.”

Customers should keep an eye on Oracle, he said.

“With a clear commitment to public cloud platforms and a strong history of success, clients would be foolish to write off this provider,” Forrester said in a report last month. “For those already invested in Oracle’s platform and applications, there may be no better choice.”

Oracle declined to comment on the acquisition and didn’t release terms of the deal.

 

Google Sets 1080p Standard For DayDream

November 16, 2016 by  
Filed under Around The Net

daydreamingGoogle has revealed specifications for Daydream and has defined a minimum specification that you will need to make a Daydream work.

Traditionally you only need a boss that doesn’t pay attention on what you do in Daydream, but Google wants you to have a display between 4.7 and 6 inches with a resolution of at least 1080p 60Hz display. These phones need to have a 3ms or less latency and 5ms or less persistence. Quad HD 2560×1440 or higher resolution is recommended.

If six inches is the maximum, we wonder if the Daydream will make an adjustment to work on Xiaomi Mi Max and the highly anticipated and sold out in a minute, bezel-less Xiaomi Mi Mix. Both of them have 6.44 inch screen. The Google document is pretty clear, it says: “The display MUST measure between 4.7″ and 6″ diagonal.”

Daydream needs a GPU supporting OpenGL ES 3.2 and Vulkan that is able to decode two instances of 60fps video simultaneously and can offer consistent 60 FPS rendering. Google also requires temperature sensors to read the device surface temperature as the company doesn’t necessarily want to set your face on fire. Just to remind you, you need to wear Daydream VR slot-in glasses with your phone on your face.

The device must have at least two physical cores, MUST support sustained performance mode, MUST support H.264 decoding at least 3840×2160@30fps- 40Mbps (equivalent to 4 instances of 1920×1080@30fps-10Mbps or 2 instances of 1920×1080@60fps-20Mbps), MUST support HEVC and VP9, MUST be capable to decode at least 1920×1080@30fps-10Mbps and SHOULD be capable to decode 3840×2160@30fps- 20Mbps (equivalent to 4 instances of 1920×1080@30fps-5Mbps). Google used ALL CAPS to make it clear that it is not kidding about the requirements.

Google Pixel is officially the first phone supporting Daydream and Daydream VR but it looks like most high end phones updated to Android 7.0 should work too. They MUST meet the requirements above.

Bear in mind that apart from the Pixel and the Pixel XL by Google the only phone having the Android 7.1 that we are aware of, the Huawei Mate 9 with 5.9-inch display and 1080p that  qualify this phone to work with Daydream.  Android 7 aka Nougat will come to more phones but as usual, Google and its partners are extremely slow to migrate to a new Android, a wound that won’t heal for Android OS anytime soon.

Google’s Daydream VR is on pre-orders for $79 and if that sounds like a good price, bear in mind that Xiaomi has its own Xiaomi slot-in VR glasses selling for $12.29 but it doesn’t come with the Daydream remote.

Courtesy-Fud

Google’s Daydream View VR Headset Going On Sale For $79 On Nov 10th

November 2, 2016 by  
Filed under Consumer Electronics

google-day-dream-vr-150x150Google’s Daydream View virtual reality headset will begin shipping on November 10th for $79.

The VR headset will work with phones compatible with Daydream, including Google’s Pixel. Users can place a smartphone in the Daydream View to roam virtual worlds, watch movies or play games.

The company showed a number of Daydream applications at the Unite 2016 Los Angeles keynote on Tuesday. The applications included a shooter, a kart racing game, a Wall Street Journal financial app and a social interaction application.

Over the coming weeks, video apps from Hulu and YouTube will be available. Netflix is also developing an application for Daydream. A number of gaming apps, including Home Run Derby and Need For Speed, will also be available.

The headset will be available through Verizon and Best Buy. It will also ship in Canada, the U.K., Germany and Australia.

Daydream View is free of tethers, but it won’t provide a VR experience as powerful as Oculus Rift or HTC Vive, which need to be hooked up to PCs with high-end graphics processors.

Many developers are making applications for Daydream View, said Nathan Martz, lead product manager for the Daydream development platform.

Users will also be able to make in-application purchases, which is important for developers to monetize their applications, Martz said.

The headset weighs about 220 grams, about 8 ounces, and has a stretched fabric cover. More Daydream phones will be announced later this year.

Hulu Announces New TV Streaming Service, Signs Disney And Fox

November 2, 2016 by  
Filed under Consumer Electronics

hulu-150x150Video website Hulu has announced signing deals to add programming from Twenty-first Century Fox and Walt Disney Co to a streaming TV service that it plans to offer in early 2017.

Disney and Fox, as well as Comcast Corp and Time Warner Inc, own stakes in Hulu.

Hulu’s live and on-demand streaming video service will include Fox’s entertainment, news, sports and non-fiction content, along with video from Disney’s channels including ABC and ESPN, it said in a statement.

Time Warner said in August that it would pay $583 million to buy a 10 percent stake in Hulu and that its Turner networks, including TBS, Cartoon Network and Turner Classic Movies, would be available on the new service.

“With these two new deals in place, and additional partners to come, Hulu will soon give TV fans of all ages live and on-demand access to their favorite programs in a whole new, more flexible, highly personalized way,” Hulu Chief Executive Officer Mike Hopkins said in the company’s statement.

Hulu’s customers currently watch shows on demand for $8 per month with commercials or $12 without them. The company has beefed up its customer service staff and has been hiring executives from outside and within to slow subscriber defections ahead of the introduction of its live TV service.

Google Signs Deal With CBS For Web TV Service

October 21, 2016 by  
Filed under Consumer Electronics

google-web-tv-150x150Alphabet Inc unit Google has inked a deal with CBS Corp to carry the network on its planned web TV service and is in advanced negotiations with 21st Century Fox and Viacom Inc to distribute its channels, three sources told Reuters.

The service, which will be part of Google’s YouTube Platform, is expected to launch in the first quarter and will include all of CBS’ content, including live NFL games, one of the sources said.

Google’s so-called “skinny bundle,” with fewer channels than a typical cable subscription, will cost $30 to $40 a month, the source said. It was unclear which Fox and Viacom networks would be part of the Google service, two of the sources said.

The sources requested anonymity because the discussions are confidential. A spokesperson for YouTube declined to comment.

Google will be launching into an increasingly crowded market. Dish Network Corp and Sony Corp, which in the past year have launched skinny bundles to appeal to younger viewers who do not want to pay for cable.

And both AT&T Inc and Hulu, the online video service owned by Disney, Fox, Comcast Corp and Time Warner Inc, have streaming television offerings that are expected to go live in the next few months.

The Wall Street Journal, which first reported the news, said Google was also in advanced talks with Walt Disney Co.

A representative at Disney was not immediately available for comment. CBS, Viacom and Fox declined to comment.

Google has been talking to media companies about its web TV for years, but its plans have just ramped up over the past few months, one of the sources said. Apple Inc had looked at a similar service but has shelved that plan for the time being, sources had previously told Reuters.

 

Netflix Enjoying A Boom As Subscribers Grows

October 19, 2016 by  
Filed under Around The Net

netflix-new-deal-150x150Netflix Inc added over 50 percent more subscribers than expected in the third quarter as original shows such as “Stranger Things” attracted new international viewers and kept U.S. customers despite a price hike.

The company’s performance represented a turnaround from the previous quarter of disappointing subscription growth. Netflix, which has spent heavily to expand outside its home market, also said that it was on track to start harvesting “material global profits” next year, even as it raised spending on original programming.

Netflix added about 3.20 million subscribers internationally in the third quarter, higher than the 2.01 million average analyst estimate.

In the United States, Netflix added 370,000 subscriptions, compared with analysts’ estimate of 309,000, according to research firm FactSet StreetAccount.

“Investors appear laser focused on subscriber growth, and so long as Netflix delivers on that metric, investors will bid its shares up,” said Wedbush Securities analyst Michael Pachter. However, Pachter said he thought the continuing cost of developing new shows would undermine plans to deliver material profits in 2017.

Netflix has expanded into more than 130 markets worldwide, including most major countries, except China. It said on Monday it was dropping plans to launch a service in China in the near term, opting instead to license its shows for “modest” revenue.

The company said it still hopes to launch service in China “eventually.”

In the meantime, Netflix plans to keep pouring money into building its stable of original and licensed TV shows and movies. Content spending will rise to $6 billion next year, a $1 billion increase from 2016, the company said.”We will keep investing in growing the content spend, even domestically, for quite a long time,” Chief Executive Reed Hastings said on webcast.

Netflix has been facing a slowdown in subscription growth in the United States as the market matures and a planned U.S. price hike raised concerns it would not hit its targets. It also faces competition from the likes of Hulu and Amazon.com Inc.

But the company, whose other popular original shows include “Orange is the New Black” and “House of Cards”, said it expects to add 1.45 million subscribers in the United States in the current quarter.

Analysts on average were expecting 1.27 million additions, according to research firm FactSet StreetAccount.

 

Linux Botnets Appear To Be On The Rise

August 8, 2016 by  
Filed under Computing

Kaspersky Lab is warning that the Linux botnet is not only a thing but on the rise.

The report said that the share of attacks from Linux botnets almost doubled (to 70 per cent) – and Linux bots are the most effective tool for the SYN-DDoS attack method. This is the first time that Kaspersky DDoS Intelligence has registered such an imbalance between the activities of Linux- and Windows-based DDoS bots.

SYN DDoS is one of the most common attack scenarios, but the proportion of attacks using the SYN DDoS method increased 1.4 times compared to the previous quarter and accounted for 76 per cent.

Oleg Kupreev, lead malware analyst at Kaspersky Lab said that it is Linux which is to blame.

“Linux servers often contain common vulnerabilities but no protection from a reliable security solution, making them prone to bot infections”, says. “These factors make them a convenient tool for botnet owners. Attacks carried out by Linux-based bots are simple but effective; they can last for weeks, while the owner of the server has no idea it is the source of an attack. Moreover, by using a single server, cybercriminals can carry out an attack equal in strength to hundreds of individual computers. That’s why companies need to be prepared in advance for such a scenario, ensuring reliable protection against DDoS attacks of any complexity and duration”.

Brazil, Italy and Israel all appeared among the leading countries hosting botnet Command and Control (C&C) servers. South Korea is the clear leader in terms of the number of C&C servers located on its territory, with its share amounting to 70 per cent. Brazil, Italy and Israel saw the amount of active C&C servers hosted in these countries nearly triple.

DDoS attacks affected resources in 70 countries over the report period, with targets in China suffering the most (77 per cent of all attacks). Germany and Canada both dropped out of the top 10 rating of most targeted countries, to be replaced by France and the Netherlands.

The report also identifies an increase in the duration of DDoS attacks. While the proportion of attacks that lasted up to four hours fell from 68 per cent in Q1 to 60 percent in Q2, the proportion of longer attacks grew considerably – those lasting 20-49 hours accounted for nine per cent (and those lasting 50-99 hours accounted for four per cent (one per cent in Q1).

The longest DDoS attack in Q2 2016 lasted 291 hours (12 days), an increase on the Q1 maximum of eight days.

Courtesy-Fud

 

Does ASUS Have A New Mobile GPU In Waiting?

May 27, 2016 by  
Filed under Computing

Asus has dropped a bomb ahead of the Computex 2016 by teasing Nvidia’s upcoming mobile Geforce GPU which is actually faster than desktop GTX Titan X.

Teased at its Republic of Gamers website, Asus did not reveal a lot of information but it did show a screenshot of the 3DMark 11 where the new mystery GPU scores above GTX Titan X.

While it is obviously based on Nvidia’s new Pascal GPU architecture, there are few information regarding the new mystery GPU, but rumors suggest that this might be the GTX 1080m.

Nvidia might have gone the same way it did with the GTX 980 for notebooks and has released a fully-enabled GP104 GPU with 2560 CUDA cores as the score is pretty much identical to the desktop GTX 1080. The GTX 1080m could end up with a GDDR5 memory and not the GDDR5X as the desktop GTX 1080, which should make it more similar to the upcoming GTX 1070.

According to the results, the new mobile GPU scores P20811 in 3DMark 11, which is significantly higher than the GTX 980 Ti and even a higher score than GTX Titan X.

We will certainly keep an eye on this mystery GPU and hopefully Asus will reveal a bit more information before Computex 2016 show where the official announcement is expected.

Courtesy-Fud

 

The Weather Channel To Launch New Mobile App

May 16, 2016 by  
Filed under Mobile

The Weather Channel is gearing up to roll out a mobile phone app for its recently launched online local news service Local Now in a bid to expand its viewership, Chief Executive Dave Shull told Reuters in an interview.

The independent TV network, which brings weather coverage from blizzards to tornadoes to millions of American homes, rolled out in January an online service “Local Now” that offers local news, weather, traffic and sports updates. The service is currently only available on Dish Network Corp’s online streaming service Sling TV.

“News should be personalized for you, hyper-local, and on-demand just like your favorite shows on Netflix or Hulu,” Shull said on Thursday. “You shouldn’t have to wait for the local news to come on at 11 p.m.”

The Local Now app, expected to launch in June, lets users access the service on iOS and Android phones by entering account information from their cable or satellite-TV subscription with some operators, such as Time Warner Cable Inc, Shull said. It offers a free trial for a week.

The launch comes as streaming services such as Netflix Inc and Amazon.com Inc’s Prime Video gain popularity and viewers shun traditional pay-TV offerings.

Streaming or over-the-top services bring slim bundles of channels from sports to kids entertainment to viewers, but often lack rich local news content as streaming rights have to be painstakingly negotiated with hundreds of stations.

The challenge for local news stations is to satisfy mobile demand without undermining viewership for traditional broadcasts, which generate hefty fees from cable operators who pay to carry their content.

By identifying a viewer’s location, ad-free Local Now creates a real-time, short-form newscast using live data from Weather Channel traffic and weather cameras and news from a handful of content partners, such as the Associated Press. The newscasts, which do not feature a news anchor, use automated pre-recorded words strung together to deliver news.

By leveraging existing Weather Channel infrastructure and using cost-efficient technology, Local Now can offer local news coverage to distributors at a “fraction of the cost” charged by local news stations, Shull said.

 

 

 

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