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Xiaomi Regaining Momentum, Shipped Over 10M Phones In September

October 4, 2017 by  
Filed under Mobile

Xiaomi has a new record to boast about.

Xiaomi CEO Lei Jun announced on Chinese social media the company shipped more than 10 million phones in September alone, saying demand is so high that supply for some models remains tight.

“We have good news to share: More than 10 million Xiaomi phones were shipped in September, marking the first time in our history we have crossed 10 million units in a single month! This means our business has achieved a new level,” said Lei Jun.

Xiaomi isn’t a household name in the US (yet), but it years ago was the top-selling smartphone brand in China, which made it the fourth biggest smartphone company in the world. It’s dipped in Chinese popularity since then, but has found success in the growing India market.

The revelation comes just weeks after Xiaomi announced two new phones, the Mi Mix 2, a bezel-less phone with a ceramic back that is the company’s most expensive phone to date, and the Mi A1, a budget Android One phone created for developing markets such as India.

There’s still some catching up to do if the company wants to reclaim its top spot in its homeland, however. Huawei, a fellow Chinese phone manufacturer, globally outsold Apple in June and July, during which time it was second only to Samsung in sales. Huawei has shipped 73 million devices from January to June this year, an average of 12 million phones every month.

Still, 10 million in one month is nothing to scoff at, and a sign that Xiaomi is back on track after losing momentum in 2016. Neil Shah, an analyst at Counterpoint Research, called Xiaomi’s newest achievement a “phenomenal comeback.”

“This is driven by strong demand for Xiaomi’s phones in China and especially India (where demand is estimated to grow by almost 400 percent), as well as its expansion to new markets such as Russia, the Middle East and Latin America,” said Shah.

“These have helped Xiaomi to double its global smartphone market share to the highest ever — from four percent in September 2016 to nearly nine percent in September 2017 — though how long the momentum will last remains to be seen,” he added.

Xiaomi Misses Smartphone Shipment Goals

January 18, 2016 by  
Filed under Mobile

Xiaomi announced Friday it shipped over 70 million smartphones in 2015, short of an ambitious target it had announced last year, amid growing competition and high dependence on the Chinese market.

The Chinese company had forecast last year that it would sell at least 80 million phones during the year. It had sold 34.7 million handsets during the first half of the year.

Growth in smartphone sales is slowing down in China because of saturation of the market, said Anshul Gupta, research director at Gartner. Xiaomi is also facing stiff competition from other players who have copied the company’s strategy based on online sales, content and exclusive apps, he added.

Research firm Canalys said in October that Huawei had overtaken Xiaomi as China’s top smart phone vendor in the third quarter of last year. Xiaomi fell to second place after its shipments shrank year on year. Xiaomi is under tremendous pressure to keep growing as an international player as it slows down in its key home market, the research firm added.

About 90 percent of Xiaomi’s sales have come from China, said Neil Shah, research director at Counterpoint Research. The company, which had acquired a star status because of its meteoric growth and aggressive publicity campaigns, has tried to reduce its dependence on the Chinese market, selling in other markets such as India, Indonesia and the Philippines.

But other than in China and India, its performance in markets it has entered has been lackluster, Shah said. Even in India, it is not among the top five as it faces competition from established local and foreign brands who have been quick to match Xiaomi’s online sales strategy, he added.

Xiaomi offers an app ecosystem, which has proven to be attractive in China where the Google Play store is banned, but this has not helped the company in India and other markets where Google Play is available, Shah said.