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Is More ZEN Information Coming This Month?

December 5, 2016 by  
Filed under Computing

While waiting for Zen is remarkably like waiting for Godot, we have just been told that AMD will be holding a sneak peek of its high-performance Zen CPU on 13 December.

The preview will be streamed at 1 p.m. PST on December 13. You can sign up at AMD’s website to have a shifty. The host of the event will be the video gamer hack, Geoff Keighley and it will be called “Watch New Horizon.”

According to the email the event will be an “ exclusive advance preview of our new ‘Zen’ CPU ahead of its 2017 Q1 launch”.

“See eSports & Evil Geniuses legend PPD put ‘Zen’ through its paces. There’ll be appearances from special guests and giveaways. This is the first time the public will be able to try it themselves and see its capabilities. If you’re serious about gaming, this is an event you do not want to miss.”

What we are expecting is that AMD will show off the quad-core version of Zen. AMD will have four Zen-based CPUs in the “Summit Ridge” family launching early next year.

The top end will probably include two eight-core chips with Simultaneous Multi-Threading, and an SR5 with six cores, and a quad-core SR3.

What we are curious about is if the pricing rumors are correct. The highest-end 8-core will be $500, while a second, slower eight-core chip could be as low as $350. This will really scare the bejesus out of Intel as it is promising better performance for half the price.

Other rumors say that the six-core SR5 will hit the shops for $250 and the quad-core SR3 will be $150. Intel gear will set you back $320 for its quad-core Core i7-6700K chip, and the cheapest six-core costs $380.

Courtesy-Fud

Are More PC Games Appearing On Valve’s Steam?

December 5, 2016 by  
Filed under Gaming

The number of games on Steam continues to rise at a daunting rate. According to new data from Steam Spy, the number of full games released on the store this year rose 40% over 2015.

Steam Spy founder Sergey Galyonkin published a chart on Twitter that indicated a total of 4207 games launched on Steam in 2016, up from 2964 last year. If accurate, that means 38% of all games on Steam were released within the last 12 months – a sobering thought for any developer trading on Valve’s market leading platform.

Of course, the notion that Steam is crowded with product is hardly new, but Steam Spy’s chart – republished above – clearly illustrates the pace at which the trend is playing out.

The only small consolation is that the 40% rise over last year is actually lower than the 67% increase in new games between 2014 and 2015. Galyonkin noted that the chart doesn’t include movies and non-game software, but it also filters out relevant content like DLC packs and “games without owner data.”

Valve is certainly cognisant of the issues that Steam’s teeming inventory has created for both developers and consumers. It has responded with two “Discovery Updates” that gave more control over the experience to both groups, the first in 2014 and the second little more than a month ago.

Following the second Discovery Update, GamesIndustry.biz talked to developers about the “huge impact” of the changes.

Courtesy-Fud

Nokia Smartphones Poised For A Comeback

December 2, 2016 by  
Filed under Mobile

nokia-hq-150x150Nokia smartphones are gearing up for a comeback after former managers at the Finnish company licensed the handset brand from Microsoft and struck up partnerships with Google and phone manufacturer Foxconn.

Nokia was once the world’s dominant cellphone maker but missed the shift to smartphones and then chose Microsoft’s unpopular Windows operating system for its “Lumia” range.

Nokia quit smartphones in 2014 by selling its handset activities to Microsoft to focus on mobile network equipment. Microsoft continued selling Lumia smartphones under its own name but this year largely abandoned that business, too.

 HMD Global, led by Nokia veteran Arto Nummela, wants to launch its first Nokia smartphone in the early part of next year using Google’s Android operating system.

Success will require a dash for scale by stealing business from Apple, Samsung and dozens of other players in a cut-throat industry.

“Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?” said Nummela in an interview.

The Nokia consumer brand lives on as the badge on cheaper, entry-level “feature phones” sold mainly in Asia, India and Eastern Europe, though Microsoft invested little to market the name in recent years. Smartphones typically cost anywhere from ten to 30 times as much as these basic phones, which sell for as little as $20.

“For a new entrant, having an established brand provides it with an instant on-ramp,” said mobile phone analyst Ben Wood of CCS Insight, who suggested that phone vendors with weaker brands should not take the new challenge lightly.

“The barriers to entry for the Android phone space are low,” said Wood. “What HMD has is the Nokia brand and management experience. The key to its success will be driving scale.”

CEO Nummela, who was once responsible for Nokia’s sales and product development, does not lack ambition.

“We want to be one of the key competitive players in the smartphone business,” he told Reuters.

HMD President Florian Seiche previously worked at Siemens, Orange, HTC and Nokia. Chief Marketing Officer Pekka Rantala is a former CEO of Rovio, the maker of the Angry Birds game, as well as a Nokia veteran.

“We are not going to skip any markets in the long term,” Seiche said, adding that HMD had already set up offices in 40 locations around the world.

Is The PSVR Really Selling?

December 2, 2016 by  
Filed under Gaming

As the numbers from Black Friday and Thanksgiving weekend continue to trickle in, many analysts are examining how the holiday sales picture is coming together this year. While The NPD Group is not ready to give its full assessment just yet, the firm did note to GamesIndustry.biz that digital promotions on PlayStation Network and Xbox Live were much more aggressive this year and may have impacted the retail channel. Digital aside, the sector that seemed to struggle the most is virtual reality, according to SuperData, which said VR has been the “biggest loser.”

Thanks to “notably fewer units sold than expected due to a relatively fragmented title line-up and modest marketing effort,” VR headsets are now expected to sell even fewer than previously thought. SuperData’s revised forecast for 2016 calls for under 750k PlayStation VR units sold (their previous estimate was 2.6 million) with Google’s Daydream selling just 261k (down from 450k). Previous estimates for HTC Vive, Oculus Rift and Gear VR remain unchanged at 450k, 355k and 2.3 million, respectively.

As you can see, expectations for PSVR have seen the most dramatic shift. Stephanie Llamas, director of research and insights at SuperData, explained to us, “PSVR had the best opportunity to benefit from the holidays but their supply inconsistencies and lack of marketing have put them behind their potential. They did not offer any first-party deals this weekend, restock bundles or market the device, pushing instead for the PS 4 Pro. They have also pointed out that VR looks even better on a Pro than a standard or slim PS 4, so the message to most gamers is: Get the Pro now, then the PSVR later. As a result, we won’t see them break 1M shipments until well into the new year.”

Llamas added that Sony may be deliberately limiting PSVR supply until it can do a better job with supporting the platform. “Had Sony pushed the PSVR the way they’ve been pushing their other new hardware, the demand would have certainly fulfilled a supply of over 2 million. However, given its quiet release it’s clear they’re being cautious before fully investing in the tech. Without the ‘killer app’ and the slow, steady release of AAA content, they will release less than 1 million devices until they have content they feel confident will bring in the praise they want. They can afford to take it slow since they have no competition for now, so their supply and sales will rise steadily into 2017 as opposed to riding the seasonal wave,” she said.

As for Oculus, Llamas believes they’ve taken a risk by possibly splitting their own user base. “The Rift’s Touch controllers are an opportunity for Oculus to penetrate, but not many headsets have moved, especially with their round-about deal where purchasers earned $100 Oculus credit rather than just getting $100 off. Oculus’s hardware release strategy has also slowed them down and split their user base, so developers are having to make some choices around whether they should develop for both Touch and non-Touch users. This means development has slowed and is becoming another barrier to growth,” she remarked.

Looking at the non-VR games market, Nintendo may actually prove to be the biggest winner, thanks to updates both to Pokémon GO and selling out of its NES mini. “On mobile we recorded a spike in earnings as players made the most of the Thanksgiving special for Pokémon GO. The game’s ability to stay in the forefront of people’s minds as we approach the release date for Super Mario Run may prove beneficial for Nintendo, which has yet to make a convincing claim on the $38 billion mobile games market,” said Joost van Dreunen.

Overall digital game sales this holiday are down 2% from 2015 so far, but the impact of digital has grown tremendously in just a few years. “In 2012 full game downloads accounted for only 6% of total unit sales around the Thanksgiving holiday in the United States. For 2016E that number was four times higher at 24%,” van Dreunen said.

The other big contributor to the slow holiday start has been big discounting, according to Wedbush Securities’ Michael Pachter. “We saw greater discounting of high-profile new video games this Black Friday compared to last year. Last year’s top sellers, Activision Blizzard’s Call of Duty: Black Ops III , Bethesda Softworks’ Fallout 4, and EA’s Star Wars Battlefront, saw sticky pricing on Black Friday, with the $60 price point remaining largely intact. While discounting of sports games happens each year, many other titles that maintain pricing on Black Friday were listed at discounts of 40% or more this weekend,” he observed.

“For example, Walmart had EA’s Battlefield 1 and Titanfall 2 at $27, and Microsoft’s Gears of War 4 and Take-Two’s Mafia III at $35. Walmart also had Activision Blizzard’s Call of Duty: Infinite Warfare Legacy Edition, which includes Modern Warfare Remastered , for $57, a $23 discount. Discounting of Call of Duty: Infinite Warfare began earlier in the week, with widespread discounts of roughly $20 for the different versions of the game. Hardware discounting for the PS4 and Xbox One was largely consistent with 2015, as $50 discounts were commonplace.”

Pachter also agreed that the “pace of the mix shift to digital full game downloads continues to be brisk,” but we probably won’t know whether digital sales fully made up for retail declines until we get the complete NPD report for 2016 sometime in January.

Courtesy-GI.biz

Is TSMC Going 12nm Too?

December 1, 2016 by  
Filed under Computing

According to industry sources, TSMC is planning to introduce a 12 nanometer half-node process to enhance competition with 28nm and lower process nodes that have been adopted over the past few years.

The chip manufacturer’s 12nm process node will join its existing 16nm process portfolio as a smaller option in order to give it a competitive advantage against Samsung and GlobalFoundries. It is expected to offer improved leakage characteristics at a lower cost than its 16nm lineup. TSMC currently offers three variants of its 16nm FinFET process designed both for high-performance devices, as well as for ultra-low power situations requiring less than 0.6 volts.

Back in September, GlobalFoundries was the first to announce a 12nm process using Fully Depleted Silicon-On-Insulator (FD-SOI) planar technology. The foundry claims that 12FDX can deliver “15 percent more performance over current FinFET technologies” with “50 percent lower power consumption,” at a cost lower than existing 16nm FinFET devices.

TSMC currently supplies 16nm chips to a number of American, Chinese and Taiwanese companies including Apple, Nvidia, Xilinx, Spreadtrum and MediaTek, while GlobalFoundries provides chips using 14nm FinFET technology for AMD’s Polaris graphics cards and upcoming Zen processors. Meanwhile, Samsung provides 14nm LPP technology to Qualcomm for its Snapdragon 820 series and for use in its own mobile device lineup.

Although TSMC’s 12nm process was originally planned to be introduced as a fourth-generation 16nm optimization, it will now be introduced as an independent process technology instead. Three of the company’s partners have already received tape-outs on 10nm designs and the process is expected to start generating revenues by early 2017. Apple and MediaTek are likely to be the first with 10nm TSMC-based products, while the 12nm node should become a useful enhancement to fill the competition gap before more partners are capable of building 10nm chips.

Courtesy-Fud

Can Virtual Reality Find A Voice?

November 30, 2016 by  
Filed under Around The Net

As we near the end of a pivotal year for virtual reality, it’s clear there is still a lot of work to be done. With the arrival of Oculus Rift, HTC Vive and PlayStation VR, consumers finally have access to the technology that has commanded much of the industry’s attention and excitement for the past four years but only now can we gauge how popular it may become.

That’s according to Aki Järvinen, founder of research and consulting initiative Game Futures, currently working at Sheffield Hallam University. Järvinen will be speaking about trends in virtual reality development at this week’s Develop:VR conference in London. We caught up with him ahead of the event to find out his thoughts on the industry’s next step after this year’s long-awaited hardware launches.

“There is a definite need for VR to find its own voice,” he tells GamesIndustry.biz. “We know very little about user habits with the headsets, for example. How does the isolating, solitary nature of current VR tech affect the frequency of use and thus retention with games? Early data shows that game time spent on VR titles is nowhere close to PC titles in the same genres.

“Kevin Kelly, the former editor of Wired, has talked about how the Internet has proceeded to its current form as streams and flows, from its ‘newspapery’ web origins. I expect something similar to happen with VR games; currently, it’s about imitating existing genres with the added value of VR-enhanced sense of presence, but developers and designers should experiment with other paradigms.

“2016 has been the first proper year for developers to test the waters on if the market is profitable yet and learn about releasing games for the actual retail platforms. Strategic product decisions are being made as we speak, based on these early experiences.”

Many developers have said that virtual reality tears up the game design rulebook, requiring completely new theories and practices when it comes to game creation. By now, studios have poured years into experimenting with VR games and it would be fair to argue that the early pages of that rulebook have been written – but Järvinen believes the conventions and best practices established so far are largely temporary.

“There is a definite need for VR to find its own voice. We know very little about user habits with the headsets, for example.”

Aki Järvinen, Game Futures

With more changes expected from the headsets themselves, plus the accessories and controllers supporting them, Järvinen argues that the time span has been “too short for [findings] to stick” and that gameplay design solutions in use now will be almost irrelevant in just a few years.

“If one looks at games like Batman: Arkham VR, for example, the designers have clearly tried to turn the current constraints of the platform – lack of movement in particular – to their advantage, and design gameplay around the constraints,” he says. “They’ve done this with very deliberately crafted, static setpieces that leverage VR’s other strengths, such as experiencing the scope and scale of things in a more startling, life-like way. Yet, once those movement constraints go away, it’s hard to see anyone designing in that paradigm anymore. So it’s an agile rulebook in constant change.”

The future of virtual reality will, therefore, be defined by its hardware rather than its software, and the Game Futures founder predicts significant evolution from the devices people are picking up in stores this Christmas.

“VR has enough momentum now that it will go along the typical development path of similar technologies,” says Järvinen. “Headsets will become smaller, untethered, of higher resolution, trackers invisible, and so on. When these developments are able to coincide with lower production costs to the degree that retail price points become truly affordable, then we are on the cusp of a real breakthrough. Parallel to this, software has to evolve.”

It’s easy to argue that virtual reality software is already quite unevolved. With a handful of more ambitious or high-production projects being the exceptions, the vast majority of launch software for Oculus, Vive and PSVR is limited. Most current virtual reality titles offer a more immersive first-person perspective for long-established gameplay genres, with little more than the novelty of viewing the action through the headset to differentiate it from what has come before. Perhaps the most blatant examples are the waves of shooting gallery-style VR games, where players are restricted to either an on-rails experience, a gun turret or standing on the spot, blasting away at waves of enemies that appear in often scripted patterns.

Järvinen says the prominence of these games so far is “a concern” but believes that as the market evolves, both in terms of hardware and software, “the lesser formulas will wither out”.

He adds: “So far developers have benefited from the rush of early adopters who basically purchase or download everything. This might lead to vanity metrics, such as bloated download figures, or bloated revenue estimates, as there has been lots of free promotions, bundles, and so on. But the VR market cannot be sustained with spikes from early adopters and therefore the more inherently ‘VR’ titles and game design aspects will eventually prevail.

“VR in its current form still has too many disabling contexts in play, such as retail price, PC requirements, and the fact that many people experience nausea. While finding the new genres is important, they do not matter much if enough enabling contexts are not yet in place, and that means also cultural ones – such as social acceptability in a living room, or in public places with mobile VR – rather than just technical ones.”

The cultural challenges that virtual reality faces are by far the most significant. 2016 has seen VR find the audience it was originally intended for and would inevitably appeal to the most (that is, avid consumers of video games and emerging technology) but hopes remain high that the tech will grow to have mainstream appeal. Certainly, that seems to be the intention of Facebook, which acquired Oculus back in 2014 and earlier this year showed off new social communication functions such as virtual chat rooms at September’s Connect event.

“While finding the new genres is important, they do not matter much if enough enabling contexts are not yet in place, and that means also cultural ones – such as social acceptability in a living room, or in public places with mobile VR – rather than just technical ones.”

Aki Järvinen, Game Futures

Järvinen believes the social network has spent enough effort and money on virtual reality that “they’ve gone past the point of abandoning creating its mass-market appeal” but suggests future forms of the hardware will have more impact on the technology’s attractiveness than the companies backing it.

“True mainstream appeal would require technological developments, such as miniaturisation, but also use cases where users see obvious benefits. Facebook seems to bet on the social dimension being the latter. Creating accessible tools for VR content creation could be the home run.”

As such, we can expect to see more companies from beyond the games industry investing in the technology and those developing for it. While it might not reach the headline-grabbing heights of Facebook’s $2bn Oculus acquisition, there is little danger of funding for virtual reality projects drying up any time soon.

“The wow factor with VR is strong enough that, when executed innovatively by a capable team, investors will get on board,” Järvinen says. “Therefore I believe investments will stay steady but perhaps we won’t see news about the more exuberant sums before the market finds its own Supercell.”

Järvinen concludes by stressing that the non-games, even non-entertainment, applications for virtual reality will go a long way to not only broadening the technology’s appeal, but writing more pages of that agile rulebook.

“We should not forget applications of VR beyond games and entertainment,” he says. “I believe journalism can use similar aspirations for a heightened feeling of empathy, achieved by leveraging that sense of presence VR can produce. We are already seeing signs of this with 360 video pieces distributed via VR platforms.

“Lots of interesting stuff is also going on in medical applications and research, such as burn victim therapy via VR. Real estate market could benefit in a big way from virtual viewings. So VR will not have one end goal, but many.”

Courtesy-GI.biz

Will Smartphone Production Rise In 2017?

November 29, 2016 by  
Filed under Mobile

Next year, smartphone production volume is expected to grow by 4.5 percent to reach 1.4 billion units, according to the latest market forecast.

Global market research firm TrendForce says the double-digit growth in smartphone shipments that once took place in previous years is not expected to happen in 2017, as smartphone manufacturers currently face innovation hurdles and a shortage of new useful applications.

The report says that around 45 percent of all smartphones produced this year belong to Chinese brands, or 634 million units, mainly owing to growth from Oppo and Vivo shipments. However, these vendors may face flat growth in 2017 as their sales efforts now hinge on developing foreign market presence. This will require obtaining necessary IP and the support of local wireless companies or risk of being confined to home markets.

Apple and Samsung attempt to salvage sales this year

Meanwhile in the US, Apple is expected to post an 11.5 percent annual decline in iPhone volume production for 2016 as sales become sluggish over an iterative product design that has some customers prolonging their smartphone upgrade cycles. Samsung has also made an effort to salvage its Galaxy S7 device from the eyes of the public by promoting a new ‘glossy black’ color option, similar to the iPhone 7 ‘Jet Black’ color option that has attracted the most sales among retailers. The report notes that these manufacturers and other international brands are facing noticeable shipment shortages that constrain growth in the market’s overall volume production.

AMOLED smartphone market to reach 28 percent next year

The forecast says that consumers now expect noteworthy advances in mobile display technology next year because market leader Apple did not equip its latest iPhone 7 with an AMOLED panel design.

Samsung currently enjoys a monopoly over small-size AMOLED panel supplies, which limits the ability of other manufacturers to offer the technology in their own devices. TrendForce predicts that the panels will have a 28 percent adoption rate in 2017, followed by a 40 percent adoption rate in 2018 after LG Display begins to manufacture and supply its own small-size AMOLED panels.

At DisplayWeek 2016 in San Francisco, Samsung unveiled a foldable 5.7-inch AMOLED display to be used in an upcoming “foldable” Galaxy smartphone lineup. Back in December 2015, we reported that the company will start using OLED screens for iPhones starting in 2018 and is expected to order them from Samsung and LG.

Courtesy-Fud

Is AMD’s ZEN Launching With Extremely Competitive Pricing?

November 29, 2016 by  
Filed under Computing

zenOver the past few days, more information has been revealed regarding AMD’s pricing and performance configurations for its Zen desktop processors, codenamed Summit Ridge.

Four SKUs ranging between $150 and $500

A new pricing document originating from China indicates that AMD initially plans to release four Zen desktop SKUs in four, six and eight-core variants. Just like Intel’s high-end desktop lineups, none of these chips will feature integrated graphics.

At the top of the list is the Zen SR7 “Special” featuring eight cores, sixteen threads and priced at $500, followed by a standard Zen SR7 in the same core configuration for $350. In the mid-range segment is the Zen SR5, featuring six cores, twelve threads and priced at $250. In the entry-level segment is the Zen SR3, featuring four cores and eight threads and priced at $150.

Last week in a Maxsun email posted on Baidu, there were indications that high-end Zen chips would be priced up to ¥2,000 ($290), yet the latest leak now says they will go as high as ¥3,999 ($500) for the SR7 Special Edition, while the mid-range SR5 will be priced closer to the initial estimate.

As for specifications, the email also mentioned that Zen chips should have base frequencies between 3.15 to 3.30GHz with 3.5GHz Boost clocks.

Zen SR7 engineering sample runs at 3.2GHz

Now, a new engineering sample of an eight-core Zen SR7 has been spotted by reliable AMD blogger DresdenBoy, who shared that the part number (1D3201A2M88F3_35/32_N) indicates a 3.2GHz chip with 3.5GHz Boost. Back in August, two eight-core Zen engineering samples appeared in a benchmark database with part numbers ending with “32/28_N,” indicating that they were running at 2.8GHz with 3.2GHz Boost.

Performs like Core i7 6950X at half the price

Even taking these price points into consideration, an eight-core Zen SR7 at $500 may still perform similarly to Intel’s eight-core Core i7 5960X at $1,000, given Zen’s more competitively-focused IPC design. The company’s switch back to Simultaneous Multi-Threading (hyperthreading) allows each core to run two threads just like Intel chips, so even the ten-core Core i7 6950X with a 3GHz base and 3.5GHz Turbo is a benchmark to consider.

The folks at Guru3D say Zen chips should have four integer units, two address generation units and four FP units, while decoding four instructions per clock. Compared to Bulldozer, bandwidth for L1 and L2 cache should be almost twice as fast, with each Zen core featuring the same amount of L3 cache per core as Intel.

Zen Summit Ridge series processors are currently expected to launch on January 17th following a CES announcement during the first week.

Courtesy-Fud

Is Word-Of-Mouth The Best Way To Advertise Games?

November 28, 2016 by  
Filed under Gaming

Last week, over three and a half years after its initial release, Digital Extremes’ free-to-play shooter Warframe broke its concurrent player record with expansion The War Within, hitting Steam’s top three on the weekend of release, recording a maximum of 68,530 players online at once and logging an incredible 1.2 million hours of playtime in a single day. Across PC and the more recent Xbox One and PS4 versions of the game, over 1 million of the 26 million players who have registered since the game’s 2013 launch had played by November’s halfway point, beating all previous monthly unique records with a fortnight to go.

Those are impressive numbers, especially for a game at a point in its lifecycle where it could certainly be forgiven for slowing down – and it’s no anomalous bump. Instead, a quick glance at SteamSpy’s graphs for the game show a steadily increasing number of players for the game, as well as a very healthy schedule of updates, patches and big content drops. Rather than leeching users to other games as it ages, Warframe is going from strength to strength.

Meridith Braun, VP Publishing at Digital Extremes, says that it’s been a tight compromise of strategies – resulting in a success which far exceeds the expectations of a game which was initially seen as something of a make or break exercise. Key to that, she says, has been a careful acquisition process, but not one which has come at the cost of long term curation and engagement of existing players.

“It’s definitely a balancing act between catering development to new players and veterans of the game,” Braun explains, “but after 3.5 years, the core of the game has grown so much that for new players there are literally hundreds of hours of missions, quests, customising and exploring game systems before they catch up to where veteran players are.

“Whilst many of our updates focus on adding new content and improving game systems that our veterans are most interested in, earlier this year we took a fresh look at the new player experience and released an update that refined some of the tutorials, updated the UI, tied quests together to help the lore flow better, and revamped the market for easier functionality. It was not our most played update, like The Second Dream or The War Within, but it served a long-tail purpose of making Warframe more inviting and easier to understand for new players. It helps them navigate to the really intricate depths of the game with the intent to retain them long-term.”

“We spend very little compared to other free-to-play games that focus a large amount of their budgets on acquisition”

Polishing the tip of the spear is a tried and tested acquisition technique, but it’s not usually a way of sidestepping the vast costs which many companies associate with gathering new players. Warframe’s marketing, though, was forged in a crucible of necessity, at a time when budgets were almost non-existent. As a result, the studio has learned to maximise the gain from channels which deliver users without draining revenue, although the financial success of the game has also enabled them to operate in areas previously well beyond their price range.

“We spend very little compared to other free-to-play games that focus a large amount of their budgets on acquisition,” says Braun. “Warframe was a passion project – the studio’s ‘Hail Mary’ pass, if you will. There was barely budget to buy an account server for the game, let alone to spend on marketing at the time. We turned to viral everything to get the word out: live streaming, social media, Reddit, forums, PR, knocking on partner’s doors for promotional opportunities. Once we launched in open beta and more players got a taste of the game, it was clear we had something unique on our hands. Since then our acquisition strategy has focused primarily on our update schedule and community involvement.

“We discovered early on that frequent significant updates – updates that added dramatic gameplay changes, enhancements and content, and transparency with our community, brought in droves of new players. Now that we have more wiggle room in our coffers, we work the usual acquisition channels – online CPA-focused advertising, social media, streaming, etc. – but nothing beats age old word-of-mouth between players telling their friends to join in on a game that only gets better and better over time.”

What’s perhaps even more unusual about the current high that Warframe finds itself riding upon is that it comes at a time when the AAA shooter market is crowded with a wide spread of very high quality competitors – many of which are under-performing at retail. The game’s peak numbers come at a point when there are brand new Battlefield and Call of Duty games at market, as well as extremely well reviewed releases like the Titanfall and Dishonored sequels.

“Warframe was a passion project – the studio’s ‘Hail Mary’ pass, if you will. There was barely budget to buy an account server for the game, let alone to spend on marketing at the time”

Braun very much sees free-to-play as playing a significant part in the difficulties which Warframe’s boxed rivals are experiencing.

“I think we’re seeing the F2P model disrupting the standard retail model for larger budget games,” she says. “The continued rise of AAA-quality, free-to-play games coming to market – and their ability to fill the long gaps between large IP releases – is taking a bite out of the big game market. Just this year it was great to see F2P titles like Paragon and Paladins launch to great fanfare and numbers, I’m sure they both had some effect on the big budget FPS games alongside Warframe.

“It’s hard to compete with free. Sure, we want people to eventually pay for the entertainment they’re receiving – but when you have the ability to try out a game for free for as long as you want, a game with equally great production value, and then decide if it’s a game that deserves your money, that’s pretty stiff competition. The larger games also aren’t built to be as agile and reactive to the market after they ship. Free games at their core are made to continually update and improve, offering incredible value and entertainment over a longer period of time.”

Blizzard probably has a few things to say about the notion that free-to-play games offer the best long-term player engagement and responsive improvement, and Braun freely admits that games like Overwatch share that strategy of player curation. Warframe, she says, also offers something else, though. Because it wasn’t a Blizzard game, born almost fully-fledged and slickly functional, early adopters have had the joy of watching it smooth out its rougher edges.

“When Warframe first launched it was a shell of the size of game it has become, and our players have stayed with our growth throughout its life-span. They enjoy taking the ride with us, being a part of the evolution, experiencing game development from the front seat. If you’re not thinking about long-term engagement and game service at the heart of your game design as a good part of the future of gaming, you may have yet to come to grips with the dwindling projections of one-and-done games.”

Courtesy-GI.biz

Oracle To Acquire Cloud Infrastructure Provider Dyn

November 23, 2016 by  
Filed under Computing

oracle-logoOracle plans to purchase internet performance and DNS provider Dyn in an effort to boost its cloud-based offerings as well as challenge infrastructure and platform service leaders like Amazon and Microsoft.

Dyn, in the news last month when it was targeted in a massive distributed denial-of-service attack, operates a global network that makes 40 billion traffic optimization decisions each day for more than 3,500 enterprise customers, including Netflix and Twitter.

Dyn monitors and optimizes internet applications and cloud services with the goal of delivering faster access and reduced page-load times. Dyn’s services will give Oracle a one-stop shop for enterprise customers looking for infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), Oracle said in a press release Monday.

Oracle has made an aggressive play in the cloud in recent months, with Executive Chairman Larry Ellison promising in September to give Amazon’s AWS “serious competition.” Some observers have questioned whether the company can catch up to Amazon and Microsoft, however.

Oracle has invested heavily in its cloud platform and has ambitions to be a market leader, but its strength right now lies in cloud support of its own applications, said Paul Miller, a senior analyst at Forrester.

“Oracle’s cloud makes most sense to customers already heavily invested in Oracle’s ecosystem of tools and applications,” Miller said.

Many existing Oracle customers also have a big investment in their own data centers, and that isn’t likely to change for several years, Miller added. So Oracle “mostly tells a hybrid cloud story in which some workloads run in public clouds, and others run on a customer’s premises, in a customer’s chosen co-location facility, or wherever,” he said.

In the hybrid service model, the Dyn acquisition makes sense, Miller said. Dyn’s network optimization services can help Oracle speed up its own network traffic and help the company and its customers “optimize the flow of data between Oracle’s data centers and a customer’s own facilities,” he added. “That optimization makes data flow faster and also saves everyone money.”

Customers should keep an eye on Oracle, he said.

“With a clear commitment to public cloud platforms and a strong history of success, clients would be foolish to write off this provider,” Forrester said in a report last month. “For those already invested in Oracle’s platform and applications, there may be no better choice.”

Oracle declined to comment on the acquisition and didn’t release terms of the deal.

 

AOL Give Workers The Boot

November 22, 2016 by  
Filed under Around The Net

aolLast week, AOL said it will be laying off five percent of its staff with nearly 500 employees expected to lose their jobs as part of a regrowth strategy for its mobile and video businesses.

Due to AOL’s deals over the past year, the company has decided there are a number of areas that need consolidating in order to “improve operations and limit the amount of hand-offs in our business processes”. According to CEO Tim Armstrong, most cuts will be focused in the company’s corporate units while resources are shifted towards mobile, video and data-related products.

Last October, the company added 1,500 jobs after it acquired Millenial Media for $238 million in a deal to expand its mobile advertising presence. The company is currently split into two major segments consisting of media and platforms. Major news brands such as HuffingtonPost and TechCrunch are included under media while its advertising efforts are part of the platforms group.

 “The layoffs are related to a 2017 strategy where we will add to our business,” he said. “These are super-targeted by area, and we will be re-growing, especially in video and mobile.”

Last May, Verizon agreed to purchase AOL for $4.4 billion, and later in July agreed to purchase Yahoo’s operating business for $4.83 billion with a goal of merging the two acquisitions into a single company that can compete with other digital media brands.

The Yahoo deal is expected to close in Q1 2017, but now Verizon is asking for a $1 billion discount after a dark web sale occurred containing 200 million customer accounts, along with disclosure of a previously unpublicized server breach containing personal information and unencrypted passwords from over 500 million customer accounts.

While Verizon and Yahoo continue discussions, AOL and Yahoo are expected to discuss integration strategies and determine leadership positions for several executives.

“Our planning process was built around [our] strategy and around the best way to operate that strategy,” said Armstrong in a memo to AOL staff. “Each area within the company was reviewed through the lens of our strategy and while we will be reducing some areas for 2017, other areas will add headcount and resources.”

Courtesy-Fud

Microsoft Team With OpenAI For Cloud Research

November 21, 2016 by  
Filed under Computing

cloud-aiIn a blog post on Tuesday, Microsoft AI and Research Group executive vice president Harry Shum and Sam Altman, co-chair of OpenAI, announced a partnership to explore advanced AI algorithms to benefit humanity by using Microsoft’s Azure cloud as the platform of choice.

OpenAI is a non-profit that was formed last December by Elon Musk, Y-combinator president Sam Altman, Greg Brockman and Ilya Sutskever with the simple goal of stopping the creation of a single centralized artificial intelligence and the “occasional bad actor”.

But more than this, the idea is to gather online research data from different AI companies and various engineering talents and bring them into a collective location where everyone can have open access at any time.

Some suggest this is a counterintuitive way for companies and entrepreneurs to compete with one other by giving away their algorithms at the risk of accelerating the advancement of AI as a whole. But now in an effort to lend a helping hand, Microsoft wants to capitalize on the action itself by having OpenAI’s cutting-edge research take place on its own Azure cloud platform.

Microsoft targeting $20 billion in cloud revenue by 2018

There is a mutual benefit to be had between Microsoft and OpenAI. On one hand, the Redmond-based software giant profits from having more paying customers on its Azure cloud service, while OpenAI’s non-profit nature allows it to collaborate with other groups and use the company’s cloud as an online location to promote its research goals.

According to Microsoft CEO Satya Nadella, the company has already taken $10 billion in annual cloud revenue and is well on its way to targeting $20 billion by 2018. Though Microsoft Research is already a large contributor of open-source AI research, the company’s partnership with OpenAI is another to attract some of the brightest AI research onto its cloud platform while showing its effectiveness for solving real-world problems.

In the larger scheme of near-term AI research, Microsoft hopes to compete directly with Facebook and Google and truly democratize artificial intelligence for all people and institutions, while continuing to work on its Cortana digital assistant for Windows devices, Bing search, Ambient Computing and Robotics teams. A few weeks ago, it launched a  AI and Research Group with 5,000 dedicated computer scientists and engineers led by Harry Shum, a 20-year Microsoft veteran previously involved with company research and Bing engineering.

“Microsoft is the large tech company most aligned with us in terms of the goal of democratization to AI technology. This is our most important goal,” said OpenAI co-chair Sam Altman in a recorded interview with Microsoft AI Research Group president Harry Shum. “We are going to create a very important technology. That should belong to everyone in the world. We don’t want to see that concentrated in a single government, certainly not in a single company.”

Artificial Intelligence, Deep Learning still have a way to go

Artificial intelligence research has come a long way since the 1943 formal design for Turing-complete artificial neurons, and by the turn of the century AI began to be used in logistics, data mining, in medical evaluations and of course playing chess. Today using reinforcement learning, AI from DeepMind, Osaro and others have now learned how to play classic Atari games “right out of the box”. Some claim it is this trial-and-error skill set, similar to what young children use, that will one day allow machines to make sense of the physical world and interact more naturally with humans.

The advancement of deep learning in the past several years has also enhanced machine ability to recognize and understand perceptual tasks. If enough pictures are sent through a neural network, for instance, a machine will eventually learn to take actions based on what it has perceived. Other applications being used by neural networks include financial trading, warehouse automation and self-driving cars.

As Wired notes in its editorial column, “the forces that drove the creation of [OpenAI] show that the new breed of AI will not only remake technology, but remake the way we build technology”.

Courtesy-Fud

LinkedIn Ban Begins In Russia

November 18, 2016 by  
Filed under Around The Net

linkedin-logo2-150x150Russia’s communications regulator issued instructions that public access to LinkedIn’s website to be blocked on Thursday to comply with a court ruling that found the social networking firm guilty of violating a data storage law.

LinkedIn, which has its headquarters in the United States, is the first major social network to be blocked by Russian authorities, setting a precedent for the way foreign Internet firms operate. It has over 6 million registered users in Russia.

The Kremlin said that the decision was legal and that President Vladimir Putin did not plan to interfere in the case.

 When asked whether the move might stir fears of online censorship, Kremlin spokesman Dmitry Peskov said there were “no such concerns.”

Critics see it as part of an attack on social networks in a country which has increasingly tightened control over the Internet.

Russian law requires websites that store the personal data of Russian citizens to do so on Russian servers, something communications regulator Roskomnadzor said LinkedIn had not done.

That law was approved by Putin in 2014 and came into force in September last year.

LinkedIn’s site will be blocked within 24 hours, Interfax news agency cited Roskomnadzor spokesman Vadim Ampelonsky as saying. One Internet service provider, Rostelcom, said it had already blocked access.

Two others, MTS and Vimpelcom, said they would do so within 24 hours.

LinkedIn was starting to hear from members in Russia saying they were no longer able to access the site, a company spokeswoman said.

“Roskomnadzor’s action to block LinkedIn denies access to the millions of members we have in Russia and the companies that use LinkedIn to grow their businesses,” the spokeswoman said.

Roskomnadzor’s Ampelonsky told Reuters the watchdog had received a letter from LinkedIn’s U.S. management on Friday requesting a meeting.

He said he expected the meeting to take place within the next two weeks, but that Roskomnadzor had first to get approval for the meeting from the foreign ministry and the security services because LinkedIn was a foreign company.

The LinkedIn spokeswoman said the firm was still interested in meeting Roskomnadzor “to discuss their data localization request.”

Is AMD Readying The Zen Server Line?

November 18, 2016 by  
Filed under Computing

AMD has released the latest version of its ROCm software tools which make it easier to write and compile parallel programs for its new Zen GPUs and CPUs.

The software is designed to help put Zen under the bonnet of high-performing servers to turn GPUs and CPU combos into servers. If it all pays off AMD could be back in the server market after losing it totally to Intel.

ROCm provides a base for the company to build GPUs for large-scale servers. It is a low-level programming framework like Nvidia’s CUDA. But it’s open source and can work with a wide range of CPU architectures like ARM, Power, and x86.

According to PC World the ROCm platform is targeted at the large-scale server installations and for multiple GPUs in a cluster of racks.

It’ll work with AMD’s latest Radeon Pro GPUs and current consumer GPUs based on the Polaris architecture. It can be used to run neural networking clusters or for scientific computing.

AMD has not revealed any of its supercomputing GPU plans but said ROCm will play a big role as the company goes after the HPC space.

ROCm is based around the Heterogeneous System Architecture (HSA) spec which is supposed to link the computing power of CPU, GPU, and other processors in a system. AMD thinks HSA specifications could replace OpenCL, which is widely used today for parallel programming.

But what is more interesting about it is that AMD is chasing open-source standards, contrary to Intel which still wants people to use its proprietary standards. This open saucy approach might be the novelty which helps AMD succeeds. The Open Source does well in the HPC area where stuff is a little more collaborative.  It might be that AMD has hit on a system that works and can get its foot in the door. 

Courtesy-Fud

Are UbiSoft Executives Guilty Of Insider Trading?

November 18, 2016 by  
Filed under Gaming

A number of Ubisoft executives have been accused of using insider knowledge to sell and profit from their stocks, although the Assassin’s Creed publisher has denied this is the case.

The allegations originate from Autorité des marchés financiers, the regulator for France’s stock market, according to Kotaku. There are five execs suspected of insider trading, including Yannis Mallat, CEO of Ubisoft Montreal.

AMF’s claims state that all five sold some of their Ubisoft stock in the weeks running up to October 15th, 2013 – the day the publisher announced both the upcoming Watch Dogs and The Crew would be delayed to 2014. Delays often cause publisher stocks to fall; in this case, Ubisoft’s dropped by approximately 25 per cent.

The regulator accuses Mallat and his colleagues of selling the stock based on their knowledge of the forthcoming delay, a violation of France’s insider trading laws. Mallat has since denied any knowledge of the delay at the time he sold his stocks.

The proceedings of this case will continue in November at Paris’ Commission des Sanctions. Three of the accused based in Canada have filed a a motion with Quebec’s Supreme Court demanding the procedure be declared invalid. They are also seeking damages against the AMF in both France and Quebec.

Ubisoft released a statement to Kotaku, stressing that the company itself has not been charged by the AMF and that the five execs “vigourously dispute their implication in this matter”. The publisher added that co-founder and CEO Yves Guillemot will also stand by his staff.

“[He] does not question the good faith of the people involved and has reassured them that they have his full support and trust,” the statement reads.

Courtesy-GI.biz

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