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nVidia Shield To Get Android Update

October 21, 2014 by Michael  
Filed under Computing

Although has not been publicly confirmed that Google’s latest Android 5.0 Lolipop will be coming to its Nvidia Shield tablet, Nvidia was pretty quiet about the Shield Portable handheld console, so we asked around. It appears that the update will indeed be coming to Shield Portable as well.

The first devices on the list to receive the Android 5.0 Lolipop update will be Google’s own Nexus devices, starting with the Nexus 4, Nexus 7 2012 and Nexus 10 as the oldest devices, followed by Google Play Edition devices and LTE-enabled products. Most smartphone and tablet manufacturers have also confirmed that the new Android 5.0 Lolipop will be coming to their recent devices.

One of the companies on the list is also Nvidia, which has announced that it “ultimate tablet for gamers” also known as the Nvidia Shield Tablet will be getting the Android 5.0 Lolipop update soon. The update for Shield Tablet does not come as a surprise considering that it is based on the speedy Tegra K1 32-bit chipset.

While it did not give out any details regarding Android 5.0 Lolipop update for the Shield Portable handheld console, we sent out a quick email to Nvidia and managed to confirm that the update will indeed be coming to the Shield Portable as well. Unfortunately, Nvidia did not give any precise date for this device either.

Courtesy-TheInq

IBM Launches BlueMix For The IoT

October 21, 2014 by Michael  
Filed under Computing

IBM has announced its approach to marketing Bluemix cloud services for the Internet of Things (IoT) with its IBM Internet of Things Foundation service based on its Smarter Planet initiative.

The firm claims that its IBM Internet of Things Foundation service “makes it possible for a developer to quickly and easily extend an internet-connected device such as a sensor or controller into the [IBM Bluemix] cloud”, and then “build an application [for] the device to collect the data and send real-time insights back to the developer’s business”.

IBM promotes its Bluemix cloud services as an open standards cloud platform for building, managing and running all types of applications for the web, mobile, big data and smart devices.

Big Blue says its Internet of Things Foundation service “delivers rapid access to, and provides valuable insights from, IoT device data coming from billions of internet-connected sensors and controllers”.

The firm cited IDC estimates that there are already nine billion IoT devices in the world, and that there will be as many as 28 billion IoT devices by 2020.

IBM foresees that by providing IoT devices connectivity in cloud services, “equipment and asset manufacturers can use IoT to provide remote service and monitoring to residential and commercial customers, oil and gas companies can remotely monitor and provide predictive maintenance to critical equipment, and logistics companies can track and monitor the condition of goods in transit”, as just some of the industrial, consumer services and financial applications of IoT-enabled systems.

“Think of the IoT Foundation as an extremely fast on-ramp to the cloud for the millions of intelligent IoT devices that are now being shipped, and the billions already internet connected,” said IBM Internet of Things VP John R. Thompson.

IBM said it plans to enlist partners for its IoT efforts, which it expects will include ARM, B&B Electronics, Elecsys, Intel, Multi-Tech Systems and Texas Instruments. Along with these partners, it plans to develop a set of certified instructions, or “recipes” for connecting IoT devices, sensors and gateways.

IBM Bluemix cloud services are already available for developers worldwide, and the IBM Internet of Things Foundation will be available from 21 October. You will need an IBM account to participate, of course.

Courtesy-TheInq

 

Tablet Sales Growth Dropped Drastically

October 17, 2014 by mphillips  
Filed under Consumer Electronics

The news about tablet sales isn’t good.

Gartner and IDC both recently dramatically lowered their tablet shipment and sales estimates for 2014 and coming years, citing primarily the longer-than-expected time customers keep their existing tablets. (That phenomenon is called the “refresh rate.”)

Gartner said it had originally expected 13% tablet sales growth for the year globally; it has now lowered that growth rate to 11%. IDC’s forecast change was even more dire: In June, it predicted shipment growth this year would be 12.1%, but in September it cut that number to 6.5%.

In the U.S., things are worse, because more than half of households have a tablet and may hold onto it for more than three years, well beyond analysts’ earlier expectations.

IDC said in its latest update that tablet growth in the U.S. this year will be just 1.5%, and will slow to 0.4% in 2015. After that, it expects negative growth through 2018. Adding in 2-in-1 devices, such as a Surface Pro with a keyboard, the situation in the U.S. improves, although overall growth for both tablets and 2-in-1′s will still only reach 3.8% in 2014, and just 0.4% by 2018, IDC said.

“Tablet penetration is high in the U.S. — over half of all households have at least one — which leads to slow growth…,” Mikako Kitagawa, an analyst at Gartner, said in an interview. “A smartphone is a must-have item, but a tablet is not. You can do the same things on a laptop as you do with a tablet, and these are all inter-related.”

Tablets are a “nice-to-have and not a must-have, because phones and PCs are enough to get by,” added Carolina Milanesi, chief of research at Kantar Worldpanel.

In a recent Kantar survey of 20,000 potential tablet buyers, only 13% said they definitely or probably would buy a tablet in the next year, while 54% said they would not, Milanesi said. Of those planning not to buy a tablet, 72% said they were happy with their current PC.

At IDC, analyst Tom Mainelli reported that the first half of 2014 saw tablet growth slow to 5.8% (from a growth rate of 88% in the first half of 2013). Mainelli said the meteoric pace of past years has slowed dramatically due to long device refresh cycles and pressure from sales of large phones, including the new iPhone 6 Plus. That phone has a 5.5-in. display, which is close to some smaller tablets with 7-in. displays.

 

 

 

Qualcomm Buys CSR

October 17, 2014 by Michael  
Filed under Computing

Qualcomm wants to buy British Bluetooth expert CSR for $2.5 billion. The company is doing rather well in areas like automotive and wearable devices which is exactly where Qualcomm wants to be.

CSR has previously said no to any take-over, but the two had remained in talks to reach a deal, with a deadline imposed by UK regulators. There is a chance alternative bidders may emerge, but they might be put off by the huge amounts of cash that Qualcomm is paying.

Qualcomm Chief Executive Steven Mollenkopf said the addition of CSR would allow it to diversify into the markets for short-range, wireless Bluetooth chips and audio processing used in portable audio, automotive controls and wearable devices.

“Combining CSR’s highly advanced offering of connectivity technologies with a strong track record of success in these areas will unlock new opportunities for growth,” he said.

CSR Chief Executive Joep van Beurden said the two companies were a good combination something analysts appear to agree with. CSR, short for Cambridge Silicon Radio, specializes in connectivity, with its chips used in products such as portable audio speakers and Beats headphones.

It was a pioneer in the market for wireless Bluetooth technology, which is now mushrooming in popularity for use in wireless audio speakers, network-connected appliances in homes and for use in so-called “connected car” features in autos.

Courtesy-Fud

 

TSMC Profit’s Rise

October 17, 2014 by Michael  
Filed under Computing

Taiwan’s contract chipmaker TSMC surprised Wall Street by doing much better than expected. The outfit made a killing from its smartphone customers to record net profit in the third quarter.

TSMC earned a net profit of (US) $2.51 billion in the July-September period, versus expectations of $2.41 billion analysts expected. It also helped the company notch a 26 percent on-quarter rise in revenue from communication devices, even as computer-related revenue fell 6 percent. TSMC had reported net profit of $1.96 billion in the second quarter and $1.71 billion in the same three months of 2013.

Overall revenue of $6.88 billion in the third quarter also hit a record, eclipsing the $6.02 billion from the previous three months. Apple orders contribute about 6 percent of revenue for TSMC. Other TSMC clients such as Qualcomm and Broadcom supply Apple as well and Yuanta Securities analyst George Chang estimates that such second-hand orders contribute as much as another 15 percent to TSMC sales.

Qualcomm rival MediaTek whose chipsets are popular among low-cost smartphone vendors in emerging markets such as China, also counts TSMC as its main foundry partner.

Courtesy-Fud

IBM And SAP Join Forces In The Cloud

October 16, 2014 by Michael  
Filed under Computing

IBM and SAP announced a partnership on Tuesday to offer SAP HANA cloud services to enterprise customers.

HANA is short for High Performance Analytical Appliance, and is an in-memory, column-oriented relational database management system.

“SAP HANA converges database and application platform capabilities in-memory to transform transactions, analytics, text analysis, predictive and spatial processing so businesses can operate in real time,” says SAP.

SAP’s partnership with IBM and its SoftLayer cloud services will enable large enterprises that want an alternative to supporting SAP HANA in their own data centres to outsource data centre infrastructure costs.

IBM and SAP jointly-announced: “The SAP HANA Enterprise Cloud offering is now available through IBM’s highly scalable, open and secure cloud.

“SAP HANA Enterprise Cloud will expand to major markets with the addition of the IBM cloud data centres.

“This is expected to enable customers to deploy their SAP software around the globe in a faster and more secure environment that is backed by IBM’s proven cloud capabilities.”

SAP CEO Bill McDermott added: “We look forward to extending one of the longest and most successful partnerships in the IT industry.

“The demand for SAP HANA and the SAP Business Suite on SAP HANA in the cloud is tremendous and this global agreement with IBM heralds a new era of cloud collaboration.

“We anticipate customers will benefit from this collaboration and expansion of SAP HANA Enterprise Cloud.”

IBM CEO and president Ginni Rometty said: “This announcement is a significant milestone in the deployment of enterprise cloud.

“It builds on our two companies’ long history of bringing innovation to business, and extends IBM’s position as the premier global cloud platform.

“Our secure, open, hybrid enterprise cloud platform will enable SAP clients to support new ways to work in an era shaped by big data, mobile and social.”

We reckon that SAP’s partnership with IBM for SAP HANA services is also likely to lead to more opportunities for IBM consulting services to deliver SAP customisation and implementation services to enterprise customers.

Courtesy-TheInq

 

Will Smartphones Eventually Destroy The Tablet Market?

October 16, 2014 by Michael  
Filed under Around The Net

Gartner is warning that tablet sales could fall to the power of the cheaper and bigger smartphones. Gartner’s Q3 and annual figures for device sales worldwide — covering smartphones and tablets as well as PCs of all sizes — shows that tablet sales in 2014 will only see 11 per cent growth over last year, compared to growth of 55 percent the year before.

This works out to a projected 229 million tablets selling in 2014, or 9.5% of overall worldwide device sales, which will total 2.4 billion devices for the year, and 2.5 billion in 2015. In short the novelty is wearing off and tablets are getting a good kicking from Android smartphones. Devices built on Google’s mobile operating system will see sales of 1.2 billion devices this year, working out to more than half of all devices sold.

Ultramobiles, the not-quite-PC and not-quite-tablet and not-quite-phone category, will remain niche but continue growing: there will be 37.6 million of these sold this year, and as befits a fast-growing but still-small category, ultramobiles will grow the fastest, doubling in sales in 2015 while the other categories continue to see only modest rises. Ultramobiles are also suffering from the same issue as tablets. People are simply not replacing them as much.

“In the tablets segment, the downward trend is coming from the slowdown of basic ultramobiles,” Gartner concludes.

The life cycle of tablets and ultramobiles is around three years and buyers this year won’t replace devices until 2018. Gartner says it projects 83 million less new tablet purchasers in 2014-2015 and 155 million less tablet replacements through 2018.

Roberta Cozza, a Gartner analyst and co-author of the report said there are too many solid devices out there and users don’t have a reason to upgrade to the new units. Cozza also confirmed Samsung is heads and shoulders above all other OEMs.

If you look at PCs, ultramobiles and phones, Samsung is still number one, with around a 20 per cent share this quarter. Samsung’s fortunes are driven by Android and its share in the PC category is “tiny.”

With Apple in second place at around 10 percent, Nokia in third just behind it and Lenovo in fourth in the overall category.

Courtesy-Fud

Kaspersky Working To Thwart Tyupkin ATM Malware

October 9, 2014 by Michael  
Filed under Around The Net

Kaspersky has revealed that it is working with Interpol in attempting to foil a gang of cash machine (ATM) hackers who have found a way to make it spit out its contents without even using a card.

The hack is incredibly carefully thought out. Hackers gain access to cash machines, through mole employees or perhaps cleaners, and add the malicious code, named Tyupkin by Kaspersky. The cash machine continues to function as normal.

The malware is triggered only at set times – Sunday and Monday nights – thus avoiding being accidentally triggered by a member of the public.

At that time, the mule is sent to the machine and types in a series of digits unique to that raid based on an algorithm known to the gang.

He then makes a second call to the gang who generate the second half of the code from their end, thus ensuring that the mule isn’t tempted to swan off with the dough.

At that point, it’s Winsday. The machine will display how much is in each cash compartment and willingly spits it out to the waiting mule who goes back to distribute the swag.

“Offenders are constantly identifying new ways to evolve their methodologies to commit crimes, and it is essential that we keep law enforcement in our member countries involved and informed about current trends and modus operandi,” said Sanjay Virmani, director of the Interpol Digital Crime Centre.

“We strongly advise banks to review the physical security of their ATMs and network infrastructure and consider investing in quality security solutions,” added Vicente Diaz, principal security researcher at Kaspersky Lab’s Global Research and Analysis Team, who, coincidentally, knows a company that can offer those solutions. Fancy.

Among the recommendations Kaspersky offers is a reminder to switch away from default passwords for systems including the system BIOS for each cash machine.

In June of this year, two Canadian teenagers showed how they had broken into an in-store ATM simply by downloading the instructions from the internet and using unchanged default passwords.

Malware for ATMs first came to the fore in 2008 when two Louisiana criminals reconfigured a cash machine to make it believe that it had smaller denomination bills than it really did.

Courtesy-TheInq

 

Twitter Files Lawsuit Against Justice Department

October 9, 2014 by mphillips  
Filed under Around The Net

Twitter Inc has filed a lawsuit against the U.S. Department of Justice, ramping up its battle with federal agencies as the Internet industry’s self-described champion of free speech seeks the right to reveal the extent of U.S. government surveillance.

The lawsuit, which Twitter said follows months of fruitless negotiations with the government, marks an escalation in the Internet industry’s battle over government gag orders on the nature and number of requests for private user information.

In the lawsuit, filed in U.S. District Court for Northern California, Twitter said that current rules prevent it from even stating that it has not received any national security requests for user information.

The messaging service said such restrictions violate the Constitution’s First Amendment guarantee of free speech.

“This is an important issue for anyone who believes in a strong First Amendment, and we hope to be able to share our complete transparency report,” Twitter said in a blogpost.

Tech companies have sought to clarify their relationships with U.S. law enforcement and spying agencies in the wake of revelations by former National Security Agency contractor Edward Snowden that outlined the depth of U.S. spying capabilities.

Twitter’s lawsuit follows an agreement between Internet companies like Google Inc  and Microsoft Corp  with the government about court orders they receive related to surveillance.

The agreement freed the companies to disclose the number of orders they received, but only in broad ranges. A company that offers email services, for example, would be able to say it received between zero and 999 orders from the Foreign Intelligence Surveillance Court during a six-month period for email content belonging to someone outside the United States.

 

 

Is Master Chief Returning To Halo 5?

October 8, 2014 by Michael  
Filed under Gaming

In a recent interview with OXN, Mile Colter who plays Agent Locke in Halo Nightfall claims that his character is the primary character that people will be playing in the Halo 5 game. That is not to say that Master Chief will not have a significant role in Halo 5 as well.

Part of the campaign will apparently be Locke’s search for Master Chief. Still we don’t know if Locke is a friend or not, so it is obvious that the relationship between the two will be a big part of the story in Halo 5 according to our sources.

Hard to say how accurate this all is, but we do know that we don’t have much longer to wait till the Nightfall series starts airing on the Halo Channel starting November 11th.

Courtesy-Fud

IBM Finally Drops Support For Lotus 1-2-3

October 6, 2014 by Michael  
Filed under Computing

IBM has stopped support for its pioneering productivity package Lotus 1-2-3.

A notice on the IBM website confirms that there is to be no further support for the spreadsheet, database and diagram package that was first released to market 31 years ago.

The final supported edition, the Millennium Edition, reached end of life as on 30th September. It is unknown how many users, if any, it still had at that time.

Lotus Software, the original creators of Lotus 1-2-3 was the original dominant force in the PC productivity market. Its unique tiled interface (ring any bells?) was hugely popular and led to a $3.5bn takeover by IBM in 1995, as the company attempted to get a stranglehold on the email market with Lotus Notes, by integrating Lotus products as the default in IBM PCs.

At that time, Lotus 1-2-3 was so important that it was used as one of two compatibility benchmarks for IBM PC clones, the other being Microsoft Flight Simulator. But when version 3 was beset by technical hitches, it gave Microsoft’s young upstart Excel a chance to catch up.

Eventually, Lotus 1-2-3 became part of Smartsuite, a Windows ported package to rival Microsoft Office. Support for Smartsuite as a whole came to an end last year, and the end of Lotus 123 marks the effective end of the Lotus brand. It is survived by Lotus Notes, now branded IBM Notes, and several other productivity products, increasingly focused on cloud based productivity.

In 2011, IBM gave away Lotus Symphony, the nominal successor to Lotus 1-2-3 to the Apache Foundation for open sourcing.

Today, IBM’s ambitions lie in the cloud, with its supercomputer Watson recently rolled out to customers on a freemium basis for data analytics without the need for on premise hardware.

Courtesy-TheInq

AMD Demos Hadoop On ARM

October 3, 2014 by Michael  
Filed under Computing

AMD announced that it would demonstrate the first implementation of Apache Hadoop on an ARM Cortex-A57 part at the JavaOne conference.

The chip in question is of course an A-series Opteron. AMD recently announced the Opteron A1100 and it is the company’s first ARM-based server part.

The presentation was delivered by AMD corporate fellow Leendert van Doorn and Henrik Stahl, VP of Java product management and IoT at Oracle.

“This demonstration showcases AMD’s leadership in the development of a robust, standards-based ecosystem for ARM servers,” said van Doorn. “Servers powered by AMD Opteron A-Series processors are well-suited for Hadoop, offering an efficient scale-out compute platform that can also double as an economical persistent storage platform.”

The demo showed an A1100 dev platform running Apache Hadoop on the Oracle JDK. AMD said it would continue its collaboration with ARM, Oracle, Red Hat, Linaro and SUSE in order to boost ARM development in the server space.

Courtesy-Fud

Can The Call Of Duty Franchise Make A Comeback?

October 3, 2014 by Michael  
Filed under Gaming

Industry analyst Sterne Agee has predicted another year of declining sales for Call of Duty, with Advanced Warfare expected to sell 15 per cent fewer copies than Ghosts.

To be more specific, that’s a difference of 3 million units, with Advanced Warfare expected to sell around 17 million. Obviously, that’s still a very healthy number, and the sort of success that most publishers rarely experience, but nevertheless it would be ill news for what remains Activision’s most important franchise.

Ghosts was, in itself, markedly less successful than Black Ops II, and a second year of decline will be enough to cause concern within Activision. When pre-orders for Ghosts were lower than expected, Eric Hirshberg attributed it to the transition to a new generation of consoles. With a minimum of 15 million PlayStation 4s and Xbox Ones now in the wild, that explanation would not stand up quite as well with Advanced Warfare.

In a note given to Cinema Blend, Sterne Agee’s Arvind Bhatia gave several reasons for the possibility of ongoing decline, one of which was the number of people who are still waiting to upgrade to new generation hardware, and may not buy any new software until they do. The others were sharply declining sales of Xbox 360 and PS3 software, and the fact that some Call of Duty fans may have been disappointed with Ghosts.

A significant counter to that is the positioning of Battlefield: Hardline, which slipped to March 2015 release and left Activision’s franchise free of its fiercest competitor.

Given its huge investment in Bungie’s Destiny and the relatively cool critical response that greeted the game, Activision will be hoping that Sterne Agee’s research is not an indicator of Call of Duty’s long-term health.

Courtesy-GI.biz

 

Kuddle, Microsoft To Launch Child Safe Tablet

September 30, 2014 by mphillips  
Filed under Consumer Electronics

Kuddle, a Norwegian photo-sharing app created for children, plans to roll out a child safe tablet with Microsoft on Dec 1, and expects to sign funding deals with several venture capital firms within weeks, its chief executive said on Monday.

The Oslo-based company said it was on track to reach its goal of one million users by year-end and plans to soon raise another $5 million of fresh funds on top of the nearly $6 million it has already raised.

“We are working with Microsoft on several child safe devices which will be sold on our online store,” Chief Executive Ole Vidar Hestaas said. “The first device will be an Ipad Mini sized tablet prized under $100 that will be ready ahead of the Kuddle Store launch.”

“This is a child friendly device and it is not possible to download games like GTA (Grand Theft Auto) or apps like Snapchat,” Hestaas said.

Kuddle, which bills itself as a rival to Instagram, lets parents monitor what their children publish and keeps access to content restricted, preventing strangers from seeing and sharing pictures. There are no hashtags or comments to prevent online bullying and “likes” are anonymous.

Hestaas said the company also is in talks with Samsung and Microsoft’s Nokia phones unit on similar cooperation, and that it was also working on deals with European telecoms operators Telenor and Vodafone for child safe Kuddle SIM cards to be sold separately or linked up to one of its devices.

The app, which has a target of 1 million users by the end of 2014, is now available in 7 languages. The most significant growth has recently come from Brazil and the US.

Hestaas said he expects to conclude funding deals with several major international venture capital funds within weeks.

The firm’s present investors include Norwegian golf ace Suzann Pettersen.

 

 

Will Sony’s Morpheus Succeed?

September 30, 2014 by Michael  
Filed under Gaming

PS4 is going gangbusters, 3DS continues to impress, Steam and Kickstarter have between them overseen an extraordinary revitalisation of PC gaming, and mobile gaming goes from strength to strength; yet it’s absolutely clear where the eager eyes of most gamers are turned right now. Virtual reality headsets are, not for the first time, the single most exciting thing in interactive entertainment. At the Tokyo Game Show and its surrounding events, the strongest contrast to the huge number of mobile titles on display was the seemingly boundless enthusiasm for Sony’s Morpheus and Oculus’ Rift headsets; at Oculus’ own conference in California the same week, developers were entranced by the hardware and its promise.

VR is coming; this time, it’s for real. Decades of false starts, disappointments and dodgy Hollywood depictions will finally be left behind. The tech and the know-how have finally caught up with the dreams. Immersion and realism are almost within touching distance, a deep, involved experience that will fulfil the childhood wishes of just about every gamer and SF aficionado while also putting clear blue water between core games and more casual entertainment. The graphical fidelity of mobile devices may be rapidly catching up to consoles, but the sheer gulf between a VR experience and a mobile experience will be unmistakeable.

That’s the promise, anyway. There’s no question that it’s a promise which feels closer to fulfilment than ever before. Even in the absence of a final consumer product or even a release date, let alone a killer app, the prototypes and demos we’ve seen thus far are closer to “true” virtual reality than many of us had dared to hope. Some concerns remain; how mainstream can a product that relies on strapping on a headset to the exclusion of the real world actually become? (I wouldn’t care to guess on this front, but would note that we already use technology in countless ways that would have seemed alien, anti-social or downright weird to people only a generation ago.) Won’t an appreciable portion of people get motion sickness? (Perhaps; only widespread adoption will show us how widespread this problem really is.) There’s plenty to ponder even as the technology marches inexorably closer.

One thing I found myself pondering around TGS and Oculus Connect was the slightly worrying divergence in the strategies of Sony and Oculus. A year or even six months ago, it felt like these companies, although rivals, were broadly marching in lock step. Morpheus and Rift felt like very similar devices – Rift was more “hobbyist” yet a little more technically impressive, while Morpheus was more clearly the product of an experienced consumer products company, but in essence they shared much of the same DNA.

Now, however, there’s a clear divergence in strategy, and it’s something of a concern. Shuhei Yoshida says that Morpheus is 85% complete (although anyone who has worked in product development knows that the last 10% can take a hell of a lot more than 10% of the effort to get right); Sony is seemingly feeling reasonably confident about its device and has worked out various cunning approaches to make it cost effective, from using mobile phone components through to repurposing PlayStation Move as a surprisingly effective VR control mechanism.

By contrast, Oculus Connect showed off a new prototype of Rift which is still clearly in a process of evolution. The new hardware is lighter and more comfortable – closer to being a final product, in short – but it’s also still adding new features and functionality to the basic unit. Oculus, unlike Sony, still doesn’t feel like a company that’s anywhere close to having a consumer product ready to launch. It’s still hunting for the “right” level of hardware capabilities and functionality to make VR really work.

I could be wrong; Oculus could be within a year of shipping something to consumers, but if so, they’ve got a damned funny way of showing it. Based on the tone of Oculus Connect, the firm’s hugely impressive technology is still in a process of evolution and development. It barely feels any closer to being a consumer product this year than it did last year, and its increasingly complex functionality implies a product which, when it finally arrives, will command a premium price point. This is still a tech company in a process of iteration, discovering the product they actually want to launch; for Luckey, Carmack and the rest of the dream team assembled at Oculus, their VR just isn’t good enough yet, even though it’s moving in the right direction fast.

Sony, by contrast, now feels like it’s about to try something disruptive. It’s seemingly pretty happy with where Morpheus stands as a VR device; now the challenge is getting the design and software right, and pushing the price down to a consumer friendly level by doing market-disruptive things like repurposing components from its (actually pretty impressive) smartphones. Again, it’s possible that the mood music from both companies is misleading, but right now it feels like Sony is going to launch a reasonably cost-effective VR headset while Oculus is still in the prototyping phase.

These are two very different strategic approaches to the market. The worrying thing is that they can’t both be right. If Oculus is correct and VR still needs a lot of fine-tuning, prototyping and figuring out before it’s ready for the market, then Sony is rushing in too quickly and risks seriously damaging the market potential of VR as a whole with an underwhelming product. This risk can’t be overstated; if Morpheus launches first and it makes everyone seasick, or is uncomfortable to use for more than a short period of time, or simply doesn’t impress people with its fidelity and immersion, then it could see VR being written off for another decade in spite of Oculus’ best efforts. The public are fickle and VR has cried wolf too many times already.

If, on the other hand, Sony is correct and “good enough” VR tech is pretty much ready to go, then that’s great for VR and for PS4, but potentially very worrying for Oculus, who risk their careful, evolutionary, prototype after prototype approach being upended by an unusually nimble and disruptive challenge from Sony. If this is the case (and I’ve heard little but good things about Morpheus, which suggests Sony’s gamble may indeed pay off) then the Facebook deal could be either a blessing or a curse. A blessing, if it allows Oculus to continue to work on evolving and developing VR tech, shielding them from the impact of losing first-mover advantage to Sony; a curse, if that failure to score a clear win in the first round spooks Facebook’s management and investors and causes them to pull the plug. That’s one that could go either way; given the quality of the innovative work Oculus is doing, even if Sony’s approach proves victorious, everyone should hope that the Oculus team gets an opportunity to keep plugging away.

It’s exciting and interesting to see Sony taking this kind of risk. These gambles don’t always pay off, of course – the company placed bets on 3D TV in the PS3 era which never came to fruition, for example – but that’s the nature of innovation and we should never criticise a company for attempting something truly interesting, innovative and even disruptive, as long as it passes the most basic of Devil’s Advocate tests. Sony has desperately needed a Devil’s Advocate in the past – Rolly, anyone? UMD? – but Morpheus is a clear pass, an interesting and exciting product with the potential to truly turn around the company’s fortunes.

I just hope that in the company’s enthusiasm, it understands the absolute importance of getting this right, not just being first. This is a quality Sony was famed for in the past; rather than trying to be first to market in new sectors, it would ensure that it had by far the best product when it launched. This is one of the things which Steve Jobs, a huge fan of Sony, copied from the company when he created the philosophies which still guide Apple (a company that rarely innovates first, but almost always leapfrogs the competition in quality and usability when it does adopt new technology and features). For an experience as intimate as VR – complete immersion in a headset, screens mere centimetres from your eyes – that’s a philosophy which must be followed. When these headsets reach the market, what will be most important isn’t who is first; it isn’t even who is cheapest. The consumer’s first experience must be excellent – nothing less will do. Oculus seems to get that. Sony, in its enthusiasm to disrupt, must not lose sight of the same goal.

 

Courtesy-GI.biz