Software King of the World Microsoft has apparently been seen in public with the PC supremo Lenovo and insiders have been told that they want something more serious.
The pair have announced that they are deepening strategic ties but have not hinted about financial details. Instead Lenovo will load Microsoft’s productivity apps, including Microsoft Office, OneDrive and Skype on select Lenovo devices that use the Android operating system.
Microsoft did not say how much gear would be involved in the deal. Lenovo expects to ship millions of these Android-based devices worldwide over the next several years.
The deal is the latest in a string of similar deals by Microsoft with more than 70 Android device makers, including Samsung, HTC, Asus, Acer and Xiaomi.
The expanded collaboration between Microsoft and Lenovo also includes a patent cross-licensing agreement that covers Lenovo and Motorola devices.
Since Microsoft launched its IP licensing program in December 2003, it has entered into more than 1,200 licensing agreements.
Nick Parker, corporate vice-president OEM division, Microsoft said that Vole was thrilled that its productivity apps will be pre-installed on Lenovo’s premium devices and was talking about marrage.
“The marriage of Microsoft’s apps and Lenovo’s Android-based devices will enable customers worldwide to be more productive and connected and achieve even more,” he said.
Electronic Arts has one of the deepest back catalogs in the industry, but to date it has steered clear of mining it for new revenue through remastered and HD editions. That’s likely to change soon, according to a Game Informer interview with EA Studios executive VP Patrick Soderlund from last week at Gamescom. When asked if anything in EA’s stance on remasters had evolved in the last year, Soderlund tipped the publisher’s hand.
“What’s changed is that there is proof in the market that people want it, maybe more than there was when we spoke [previously],” Soderlund said. “There were some that did it before, but I think there is even more clear evidence that this is something that people really want. The honest answer is that we are absolutely actively looking at it. I can’t announce anything today, but you can expect us most likely to follow our fellow partners in Activision and other companies that have done this successfully.”
Soderlund added that if EA were to remaster games, it would “have to be careful in choosing the right brands for the right reasons at the right time.” Part of that would be ensuring the company handles the remasters properly instead of just selling quick and dirty ports.
That attitude is a pretty clear pivot from where the company’s thinking was just a year ago. Last October, Peter Moore said EA wasn’t interested in remakes and remasters because “it feels like pushing stuff out because you’ve run out of ideas,” adding, “I don’t know where we find the time to do remakes. We’re a company that just likes to push forward.”
While EA hasn’t been especially aggressive with remastered games, it has produced HD versions of older games like American McGee’s Alice and Crysis, primarily as preorder incentives for sequels in those series.
The five apps — Excel, OneNote, Outlook, PowerPoint and Word — will be updated to 64-bit for all customers, including those with an Office 2016 retail license, a consumer or commercial subscription to Office 365, and a volume license. Most users will be updated automatically as the suite launches an update app on its regular schedule.
Microsoft has been testing the 64-bit versions with Office Insider participants since April.
Apple has long urged developers to release 64-bit versions of applications — the Mac’s operating system has supported only 64-bit Intel processors since 2011’s OS X Lion — but Microsoft has been one of the most significant holdouts.
For users, the biggest benefit is the ability to work with much larger files — thanks to the significantly bigger swaths of memory that a 64-bit operating system can access.
Unlike the Windows edition of Office 2016, which comes in both 32- and 64-bit flavors, the Mac-specific suite will be available only in 64-bit after September. Microsoft offered users a one-month grace period during which version 15.25 will be provided in both 32- and 64-bit.
“There may be situations in which the customer has to change code that’s not 64-bit ready,” Microsoft said in a support document, referring to possible conflicts with third-party Office add-ons. “If customers can’t immediately move forward to 64-bit builds, we will make available a one-time 32-bit update for the 15.25 release in addition to the default 64-bit updates.”
That 32-bit version of 15.25 must be downloaded manually from Microsoft’s site.
The support document included instructions for reverting to 32-bit if Office 2016 had already been updated to 64-bit.
AMD has revealed a heap of details about its 32-core Zen based product – codenamed Naples – and we have a few things to add.
According to our well-informed sources the engineering samples were expected in Q4 2016 which starts in October. Remember, we were the first to mention Naples in detail in June 2016. Sometimes AMD calls these products Alpha versions but it looks like AMD was able to demonstrate the CPU a bit earlier as it did a public demonstration at the event in San Francisco last week. This could have been a pre-Alpha version that was stable enough to run.
The beta version will follow Q1 2017 and this CPU should be the pre-final version before the company goes to initial production. There is another step in between called the final/general sample that is expected in Q2 2017 and followed by initial production.
When a tech company says a product will launch in the second quarter, expect it to happen towards the end. Our best guess is a launch time around Computex 2017. It will take place in the last days of May or the first days of June 2017.
The fact that AMD now supports DDR4 memory, USB 3.1 Gen 2 10Gbps, NVME makes its server portfolio a bit more competitive with Intel’s offering.
AMD’s Michael Clark is expected to give an audience at the Hot chips conference a bit more details about “
A New, High Performance x86 Core Design from AMD” but we doubt that he will talk about the possible launch date in as many details as we did.
According to a well-informed sources the engineering samples were expected in Q4 2016 which starts in October. Sometimes AMD calls these products an Alpha version but it looks like AMD was able to demonstrate the CPU a bit earlier as it did a public demonstration at the event in San Francisco last week. This might be a pre-alpha version that was stable enough to show.
The beta version is following already in Q1 2017 and this CPU should be the pre-final version before the company goes to initial production. There is another step in between called final / general sample that is expected in Q2 2017 and it is followed by initial production.
When a company says a second quarter for a launch, you should expect it to happen towards the end of it. Our best guess is a launch time around Computex 2017. It will take place in last days of May or first days of June 2017.
The fact that AMD now supports DDR4 memory, USB 3.1 Gen 2 10Gbps, NVME makes its server portfolio a bit more competitive with Intel’s offering.
AMD’s Michael Clark is expected to give an audience at the Hot chips conference a bit more details about “A New, High Performance x86 Core Design from AMD” but we doubt that he will talk about the launch date in as many details as we just have.
Gartner’s figures for second-quarter smartphone growth were more optimistic than numbers reported by Strategy Analytics and Canalys recently. Both had reported modest growth of no more than 3% in smartphone shipments.
IDC last month reported second-quarter shipments were flat, growing just 0.3%.
Gartner’s numbers show that Apple’s iPhone sales dropped 7.7% in the second quarter, with 44.4 million phones sold globally, down from 48 million a year earlier. This decreased Apple’s market share to 12.9%, down from 14.6% a year earlier. Even so, Apple was second globally in smartphone sales.
Meanwhile, Samsung was the top smartphone seller, with 76.7 million smartphones sold, compared with 72 million sold a year earlier. That increase boosted its share to 22.3%, up from 21.8%.
Gartner said Samsung benefited by sales of the Galaxy A and Galaxy J series of smartphones which competed well against devices from Chinese smartphone makers.
Apple’s declines were the worst of any market in greater China and mature markets in Asia/Pacific, decreasing by 26%. There were also declines for Apple in North America and Western Europe, but there was a big jump of 95% in Eurasia, Sub-Saharan Africa and Eastern Europe.
Gartner ranked Huawei, Oppo and Xiaomi, in order, for third to fifth biggest in sales. Android devices were 86% of the total market, compared to 14.6% for iOS and 2.5% for Windows. Overall sales reached 344 million, up from 330 million a year earlier.
AT&T Inc, Google parent Alphabet Inc, Apple Inc, Verizon Communications Inc and Comcast Corp are among members of the “Robocall Strike Force” that held its first meeting with the U.S. Federal Communications Commission.
The strike force will report to the FCC by Oct. 19 on “concrete plans to accelerate the development and adoption of new tools and solutions,” said AT&T Chief Executive Officer Randall Stephenson, chairman of the group.
The strike force hopes to implement Caller ID verification standards to help block calls from spoofed phone numbers and consider a “Do Not Originate” list that would block spoofers from impersonating legitimate phone numbers from governments, banks or others.
FCC Chairman Tom Wheeler in July urged major companies to take new action to block robocalls, which often come from telemarketers or scam artists.
“This scourge must stop,” Wheeler said on Friday, calling robocalls the No. 1 complaint from consumers.
“The bad guys are beating the good guys with technology,” Wheeler said. In the past, he has said robocalls continue “due in large part to industry inaction.”
Stephenson emphasized “the breadth and complexity” of the problem.
“This is going to require more than individual company initiatives and one-off blocking apps,” Stephenson said. “Robocallers are a formidable adversary, notoriously hard to stop.”
The FCC does not require robocall blocking and filtering but has strongly encouraged phone service providers to offer those services at no charge.
The strike force brings together carriers, device makers, operating system developers, network designers and the government.
Other companies taking part include Blackberry Ltd, British Telecommunications Plc, Charter Communications Inc, Frontier Communications, LG Electronics Inc, Microsoft Corp, Nokia Corp, Qualcomm Inc, Samsung Electronics Co Ltd, Sirius XM Holdings Inc, T-Mobile US Inc and U.S. Cellular Corp.
Consumers Union, a public advocacy group, said the task force is a sign “phone companies are taking more serious steps to protect their customers from unwanted calls.”
Apple is trying to convince the world it is “coming up with something new” by talking a lot about Artificial Reality.
It is a fairly logical development, the company has operated a reality distortion field to create an alternative universe where its products are new and revolutionary and light years ahead of everyone else’s. It will be curious to see how Apple integrates its reality with the real world, given that it is having a problem with that.
Apple CEO Tim Cook has been doing his best to convince the world that Apple really is working on something. He needs to do this as the iPhone cash cow starts to dry up and Jobs Mob appears to have no products to replace it.
In an interview with The Washington Post published Sunday, Cook said Apple is “doing a lot of things” with augmented reality (AR), the technology that puts digital images on top of the real world.
“I think AR is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain we talked about.”
However Apple is light years behind working being done by Microsoft with its Microsoft’s HoloLens headset and the startup Magic Leap’s so-called cinematic reality that’s being developed now.
Cook appears to retreat to AR whenever he is under pressure. But so far he has never actually said that the company is developing any.
Appple has also snapped up several companies and experts in the AR space. And in January, the Financial Times claimed that the company has a division of hundreds of people researching the technology.
But AR would be a hard fit to get a product out which fits Apple’s ethos and certainly not one for years. Meanwhile it is unlikely we will see anything new before Microsoft and Google get their products out.
According to leaked FCC documentation, it appears that Nvidia has decided to cancel its new Shield Tablet, that was earlier spotted in the in the FCC filing.
According to a leaked document from Federal Communications Commission (FCC) database, dated August 1st and spotted by Androidpolice.com, Nvidia has decided to cancel the tablet “for business reasons”.
The earlier rumored Shield Tablet refresh, which was spotted at FCC, packed some impressive specifications, including an 8-inch 1920×1200 resolution screen, faster Tegra X1 SoC, 3GB of RAM and 32GB of storage.
The most probable reason is the decline in tablet sales and Nvidia’s focus on cars.
Hopefully, this doesn’t mean that we won’t see any more tablets or similar devices from Nvidia in future but not the new Shield Tablet.
Tech giant Samsung Electronics won a contract to make Nvidia GPUs according to South Korea’s Chosun Biz newspaper.
The paper said Samsung would start making the next-generation Pascal GPUs using its 14-nanometre production technology before year-end. It did not specify the value of the order or say how many chips will be made. Samsung and Nvidia are not saying anything.
According to the newspaper Samsung Electronics is currently testing the Nvidia Pascal (Pascal) architecture on new production lines at the S1 campus Giheung, Gyeonggi Province. It is expected that the first GPU from Nvidia will be supplied by Samsung later this year.
Nvidia normally ships this sort of thing through Taiwan’s TSMC but has changed its mind because of recent unstable supply issues and the fact it wants to diversify its production line, the paper claimed.
The company is building a mobile device strategy around Windows 10 Mobile and is slowly cutting its reliance on Android, once high on the company’s list for tablets and PCs.
HP has discontinued low-cost Android tablets, and two remaining enterprise tablets feature aging hardware and an old version of the OS. Company executives have said future mobile devices will be built around Windows 10 unless there’s significant new demand for Android.
HP is following the lead of Dell, which has cut Android devices to focus on Windows. Lenovo, meanwhile, still sells Android tablets and smartphones but is cutting its number of Android tablets and increasing its number of Windows 2-in-1s.
The goal for HP is simple: to unify products around one OS, much like Apple. That’s a challenge facing Samsung, with its PCs on Windows, tablets and smartphones on Android, and wearables and smart TVs on Tizen. Samsung is still working to put the pieces together to ensure all devices communicate flawlessly, but the company claimed progress during the recent launch of Galaxy Note 7.
HP is re-entering the smartphone market its Elite X3 handset, which runs Windows 10 Mobile. The company is building its smartphone strategy around Windows 10 Mobile, which had just a 0.7 percent market share in the first quarter, according to Gartner.
HP says Elite X3 can be a PC replacement with help from cloud services and accessories. Users will be able to run Universal Windows apps on PCs and smartphones. HP also plans to bring augmented reality apps on HoloLens to the Elite X3.
“We’re not trying to hit the volumes and scales of Android,” Park said. “We’re going after IT shops. There are a lot of people in the commercial domain who are not using Pokemon Go.”
HP has said it doesn’t want to sell low-cost devices and has cut many Android devices in the process. But the same strategy doesn’t apply to Windows — this week it announced low-cost Stream notebooks running Windows 10 starting at US$199.
Of course, it is that time of the year. Apple, Qualcomm, MediaTek and now Samsung will have 10nm SoCs ready for phones in early 2017. Of course Samsung wants to use its own 10nm SoC in the Galaxy S8 that is expected in late February 2017, but probably with a mix of 10nm Snapdragon too.
Samsung’s next generation Exynos’ name is very uninspired. You don’t call your much better chip just the Exynos 8895, but that might not be the final name.
The Korean giant went from Exynos 7420 for Galaxy S5 and first 14nm for Android followed a year after with Exynos 8890 still 14nm but witha custom Exynos M1 “Mongoose” plus Cortex-A53eight core combination.
The new SoC is rumored to come with a 4GHz clock. The same leak suggests that the Snapdragon 830 can reach 3.6 GHz which would be quite an increase from the 2.15Ghz that the company gets with the Snapdragon 820. Samsung’s Exynos 8890 stops at 2.6GHz with one or two cores running while it drops to 2.3 GHz when three of four cores from the main cluster run. Calls us sceptics for this 4GHz number as it sounds like quite a leap from the previous generation.
Let us remind ourselves that the clock speed is quite irrelevant as it doesn’t mean anything, and is almost as irrelevant as an Antutu score. It tells you the maximal clock of a SoC but you really want to know the performance per watt or how much TFlops you can expect in the best case. A clock speed without knowing the architecture is insufficient to make any analysis. We’ve seen in the past that 4GHz processors were slower than 2.5GHz processors.
The fact that Samsung continued to use Snapdragon 820 for its latest greatest Galaxy Note 7 means that the company still needs Qualcomm and we don’t think this is going to change anytime soon. Qualcomm traditionally has a better quality modem tailored well for USA, China, Japan and even the complex Europe or the rest of the world.
Google has set an early December deadline for removing most Flash content from its Chrome browser, adding that it will take an interim step next month when it stops rendering Flash-based page analytics.
In a post to a company blog, Anthony LaForge, a technical program manager on the Chrome team, said the browser would refuse to display virtually all Flash content starting with version 55, which is scheduled for release the week of Dec. 5.
Previously, Google had used a broader deadline of this year’s fourth quarter for quashing all Flash content except for that produced by a select list of 10 sites, including Amazon, Facebook and YouTube.
Another anti-Flash change will reach Chrome with version 53, now slated to ship the week of Sept. 5. At that time, Chrome will stop rendering very small Flash elements, which are invisible to users but generate data for Web analytics platforms.
LeForge’s latest deadlines were what will probably be among the closing moves in Chrome’s years-long campaign to eradicate Flash. Like other browser makers — including Apple, Microsoft and Mozilla — Google has championed the elimination of Adobe’s once-dominant media player by arguing that it results in longer laptop battery life, faster page rendering and improved security.
Apple’s Safari has frozen some Flash content since 2013, and will beat Chrome to the no-Flash milestone when it ships Safari 10 with macOS Sierra between now and October: Then, Safari will default to HTML5 and only alert users that a site supports just Flash with a message that they need to download the plug-in. Microsoft’s Edge — Windows 10’s default browser — froze some Flash content in the version bundled with last week’s 1607 upgrade.
Mozilla has only begun to restrict Flash content inside its Mozilla browser. While the open-source developer has said it will require users next year to manually activate the Flash Player plug-in, it has not revealed a timetable for more drastic constraints, like those Google announced.
TSMC is gearing up to build MediaTek’s new Helio X30 SoC using the 10nm process and it looks like everything will be set for volume production in the first quarter of 2017.
It looks like the chip will be out before TSMC uses the same process to make Apple’s new chips later in 2017. Of course when Apple releases its chip it will try to convince the world that it is the first and it invented the whole process.
TSMC will also offer its backend integrated fan-out (InFO) wafer-level packaging (WLP) technology for Apple’s 10nm A11 chips.. However this timetable it means that hte X30 will really be the ground breaking technology which tests TSMC’s 10nm and MediaTek is taking the biggest risk.
Digitimes said that Qualcomm worked with Samsung Electronics to produce its next-generation Snapdragon 830 chips using its 10nm technology and that TSMC lost the orders for Qualcomm’s Snapdragon 820 series to Samsung.
TSMC told its July investors meeting that its 10nm process will start generating revenues in the first quarter of 2017. The node has received product tape-outs from three clients, and more tape-outs are expected to come later in 2016, the foundry said.
Pokemon Go is the only thing anyone wants to talk about. Even people who don’t want to talk about Pokemon Go end up talking about it all the time, if only to tell everyone how sick they are of people talking about Pokemon Go. Social networks are full of Pokemon Go, going out for a drink is now impossible without occasional interruptions as a buzzing phone signals the possible arrival of a rare beast, and comparisons of recent prized acquisitions have replaced complaints about the weather as smalltalk.
It’s not just your social group that’s talking about Pokemon Go, though. Damned near every conversation I’ve had within the industry in recent days has turned to Pokemon Go at some point. The games industry has produced some remarkable social phenomena in recent decades – Grand Theft Auto 3, Halo and Angry Birds all spring to mind as games that leapt across the boundaries to ignite the mainstream imagination, at least for a time – but none has been as fast, as widespread or as visible as Pokemon Go. It’s inevitable, then, that business people across the industry find themselves wondering how to help themselves to a slice of this pie.
Behind the headlines about the game itself, there’s another story building steam. Some investors and venture capitalists are hunting for the “next Pokemon Go”, or a “Pokemon Go killer”; developers are frantically preparing pitches and demos to that effect; IP holders are looking at their own franchises and trying to figure out which ones they could “do a Pokemon Go” with. I know of several investor meetings in the past week alone in which developers of quite different games were needled to push their titles towards mobile AR in an effort to replicate the success of Pokemon Go.
This is an ill-advised direction, to say the very least. From a creative standpoint, it’s hard not to roll one’s eyes, of course; this bandwagon-hopping occurs after every major hit game earns its success. For a couple of years after any truly huge game captures the industry’s imagination, it seems that the only words investors want to hear are “it’s like that hit game you think you understand, but with something extra”. Sometimes that’s not a bad thing; “it’s like Grand Theft Auto but with superpowers” was probably the pitch line for the excellent Crackdown, while “it’s like Grand Theft Auto but we drink more heavily in our design meetings” was probably not the pitch line for Saints Row, but should have been. This approach does also yield more than its fair share of anaemic clones of great games, but it has its merits, not least in being a clear way of communicating an idea to people who may not be experts in game design.
In the instance of Pokemon Go, however, there’s a really fundamental problem with the bandwagon jumping. Even as third parties fall over themselves to figure out how to hop aboard the Pokemon Go bandwagon, the fact is that we don’t even know if this bandwagon is rolling yet. Pokemon Go is a free-to-play mobile game, which means that its phenomenal launch is only the first step. In F2P, a great launch is not a sign of success, it’s a sign of potential; the hard work, and the real measure of a game’s success, is what comes next.
To put this in blunt terms, Pokemon Go has just managed to attract the largest audience of any mobile game within weeks of its launch – and it could just as readily find itself losing that audience almost in its entirety within a few weeks. If that happens, those enormous download numbers and the social phenomenon that has built up around the game will be almost meaningless. Mobile games make their money over long periods of time and rely upon engaging players for months; a mobile game that’s downloaded by millions, but is only being played by thousands within a few weeks, is not a success, it’s a catastrophic case study in squandered potential.
I’m not necessarily saying that this will happen to Pokemon Go – though there are warning signs there already, which I’ll get to in a moment – I’m saying, rather, that it could happen to Pokemon Go, and that it’s therefore vastly premature for anyone to be labelling this as a model for success or chasing after it with their own mobile AR titles. There are shades of what happened with VR, where Facebook’s acquisition of Oculus drove ludicrous amounts of capital into some very questionable VR startups and projects, inflating a valuation bubble which many investors are now feeling deeply uncomfortable about. Here, the initial buzz for Pokemon Go has sent capital seeking out similar projects long before we actually get any proper feedback on whether the model is sustainable or worthwhile.
There’s actually only one way in which Pokemon Go has been an unqualified success thus far, and that’s in its incredibly powerful validation of the Pokemon brand. Nintendo walks away from this whole affair a winner, no matter what; the extraordinary launch of the game is, as I’ve argued previously, a testament to the huge appeal of Pokemon, the golden age of nostalgia it’s going through, and the clever recognition of its perfect fit to the outdoor, AR-based gameplay of Niantic’s games. The thing is that thus far, we simply can’t tell to what extent Pokemon Go is riding the wave of that brand, and to what extent it’s actually bedding in as a sustainable game with a huge playing (and paying) audience.
I have my own suspicions that Pokemon Go is actually quite troubled on the latter count. Looked at from the standpoint of mobile and F2P game design, the game is severely lacking in the crucial area of player retention. At first, it does a great job; it trickle-feeds new Pokemon to you and filling out the first 100 or so entries in the Pokedex is a fun challenge that keeps players coming back each day. It’s then that things become more problematic. As players reach higher levels, the game applies significantly more friction (not necessarily in fun ways, with Niantic making some very dubious guesses as to the tolerance for frustration of their players) even as the actual reasons for playing start to fade away.
At high levels, finding or evolving new creatures is incredibly rare, and the only other thing for players to do is battling at Pokemon Gyms – which some players find entertaining, but which is a completely disconnected experience from the thing people have been enjoying up to that point, namely exploring and collecting new Pokemon. The idea that players who love exploring and collecting will be motivated by combat at Gyms seems naive, and misunderstands the different motivations different people have for playing games. My suspicion is that on the contrary, lots of players, perhaps a significant majority, will complete as much of their Pokedex as they reasonably can before churning out of the game – a high churn rate that will be exacerbated by the dying down of the “halo” of social media around the game, which inexplicably lacks any social features of its own.
I could be wrong – I’d be very happy to be wrong, in fact – but my sense of where Pokemon Go is headed is that, absent some dramatic updates and changes from Niantic in the coming weeks, the game is destined to be a fad. It will achieve its objective for Nintendo in some regards, establishing the value of the firm’s IP on mobile and probably igniting interest in this year’s upcoming 3DS Pokemon titles, but in the broad scheme of things it’s likely to end up being a fun summer fad that never converts into being a sustainable, long-term business.
In that case, those companies and investors chasing the Pokemon Go dollar with ideas for Pokemon Go killers or Pokemon Go-alikes are running down a blind alley. Crucially, they’re misunderstanding the game’s appeal and value; at the moment, Pokemon Go’s appeal is firmly rooted in its IP, and no other IP is ever going to replicate that in the same way. Digimon might have some appeal within a certain age group; Yokai Watch is largely unknown in the west and its players in Japan skew too young for an outdoor AR game to make much sense; I can think of no other franchise that would fit the “Pokemon Go model” well enough to make for an appealing game. If Pokemon Go turns out to be sustainable, then there’s potential for other companies to start thinking about what to do with this new audience of people who have fallen for mobile AR experiences; but until that happens, every VC dollar or man-hour of design time spent on a “Pokemon Go killer” is most likely being wasted entirely.
Google has purchased Orbitera, a startup that aims to make it easier for software vendors to sell cloud-based products to enterprise customers. The startup gives software vendors a suite of tools for deploying and managing cloud applications and for billing businesses that use them.
Orbitera supports deploying applications on Amazon Web Services and Microsoft Azure, not Google Cloud Platform. Google said it will continue to support software deployments on platforms other than its own. That’s similar to its approach to Stackdriver, a cloud monitoring tool that works with GCP and AWS.
One of Orbitera’s key features is a service that lets companies try out enterprise software using the cloud. Vendors can set up profiles for proof-of-concept environments that are then automatically deployed on the cloud platform of their choice when a user requests a trial.
Google’s announcement explicitly states that it’s aiming to support businesses with multi-cloud deployments. That’s a somewhat different approach to Amazon and Microsoft. While they both support multi-cloud deployments, their marketing is focused on getting customers to standardize on their own services.
DC analyst Al Hilwa said the move is a way for Google to build credibility with enterprises.
“Google is aggressively building its enterprise credibility in the cloud, so perhaps they believe that this will allow them to build on the ecosystem side, which is always a great area to increase community engagement and adoption,” he said.
Because Orbitera doesn’t require customers to use GCP, Hilwa said it’s possible the deal might not drive any new growth for Google’s cloud.
The deal also seems to mesh nicely with Google’s acquisition of Bebop, the startup helmed by Diane Greene before she became head of the company’s cloud division. Bebop was building tools to help businesses more easily build cloud apps. If Google is able to fuse the two, it could help companies build cloud apps and then turn them into commercial products.