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Apple Close To Deal With Steven Spielberg For ‘Amazing Stories’

October 12, 2017 by  
Filed under Consumer Electronics

Apple Inc is putting the final touches on a deal to make 10 new episodes of Steven Spielberg’s 1980s science fiction anthology series “Amazing Stories,” landing a premiere Hollywood talent for its plunge into original TV programming, a source with knowledge of the discussions said.

The series would be produced for Apple by Spielberg’s Amblin Television and Comcast Corp’s NBCUniversal television production unit. “Amazing Stories” originally ran on the NBC broadcast network.

“We love being at the forefront of Apple’s investment in scripted programming,” NBC Entertainment President Jennifer Salke said in a statement about the show’s planned revival.

An Apple spokeswoman declined to comment. Amblin did not immediately respond to requests for comment.

The deal is the first to be made public since Apple hired veteran Sony executives Jamie Erlicht and Zack Van Amburg in June to expand the iPhone maker’s push into original programming, a field crowded with streaming services and traditional networks.

It is unclear how people will be able to watch “Amazing Stories” or when it will debut. Apple has not divulged if it will put its own TV series in the iTunes Store, where it sells shows made by other companies, or on another platform.

The deal with Spielberg fits with a strategy Apple executives have outlined in meetings with Hollywood executives. Apple has emphasized in the discussions that it wants prestigious programming and to work with A-list actors, producers and writers, according to sources with knowledge of Apple’s plans.

The company already has placed bids on other projects, including for a comedy series about morning television starring Jennifer Aniston and Reese Witherspoon, sources said.

“They are looking for really high-end premium stuff they feel is creatively in line with the Apple brand,” one source said of Apple’s strategy.

The technology company is competing with several established players that have hooked big name stars, such as Netflix Inc and Time Warner Inc’s HBO, plus newer entrants like Facebook Inc FB.N.

 Apple has committed $1 billion to start its programming push, the sources said. Netflix, by comparison, says it will spend up to $7 billion on content next year.

The budget for “Amazing Stories” will be more than $5 million per episode, according to The Wall Street Journal, which first reported that Apple had reached a deal for the series.

Facebook Looks To Enter Original Content TV Market

June 27, 2017 by  
Filed under Around The Net

Facebook Inc is holding discussions with Hollywood studios about producing scripted, TV-quality shows, with an aim of launching original programming by late summer, according to the Wall Street Journal.

The social networking giant has indicated that it was willing to commit to production budgets as high as $3 million per episode, in meetings with Hollywood talent agencies, the Journal reported, citing people familiar with the matter.

Facebook is hoping to target audiences from ages 13 to 34, with a focus on the 17 to 30 range. The company has already lined up “Strangers”, a relationship drama, and a game show, “Last State Standing”, the report said.

Facebook could not be immediately reached for comment.

The company is expected to release episodes in a traditional manner, instead of dropping an entire season in one go like Netflix Inc and Amazon.com Inc, WSJ reported.

The company is also willing to share its viewership data with Hollywood, the report said.

Apple Inc hired co-presidents of Sony Pictures Television, Jamie Erlicht and Zack Van Amburg, earlier this month, to lead its video-programming efforts.

Apple began its long-awaited move into original television series last week, with a reality show called “Planet of the Apps”, an unscripted show about developers trying to interest celebrity mentors with a 60-second pitch on an escalator.

The company’s future programming plans include an adaptation of comedian James Corden’s “Carpool Karaoke” segment from his CBS Corp  show that will begin airing in August.