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Was The iPhone Originally Suppose To Copy An Android Features?

June 28, 2017 by  
Filed under Mobile

Steve Jobs wanted the iPhone to be more like Android and have a back button in addition to a home button, however the designers over ruled him.

Brian Merchant’s new book, The One Device: The Secret History of the iPhone, said that if Jobs’ designers had managed to pull it off, it would have meant that the iPhone would have the same look and feel of the Android products which replaced it as the number one operating system.

Much has been made skipped over by the Apple Press about how super-cool and wonderful the iPhone is because it does not need a back-button and only has a single home button, but apparently this idea went against what Jobs wanted.

The book names Imran Chaudhri, a veteran Apple designer who spent 19 years working on Apple’s Human Interface Team.

Jobs’ original vision was to have two buttons as he correctly felt that users would need a back button for navigation.

However, the designers were less practical and argued that it was all about generating trust and predictability. If you have a back button it means that you do not really trust where the operating system is taking you.

In other words, they wanted Apple users to believe that the phone could not make mistakes. Having a back button implied that you could do that and end up in the wrong place. The back button would be too complex to factor in.

“Part of the problem with other phones was the features were buried in menus, they were too complex. A back button could complicate matters too, he told Jobs

Apparently, Jobs backed down and agreed that the design concept based around “we know what we are doing” was far more important that what users would actually need.


Electronics Makers Scrambling For Memory Chips As iPhone 8 Looms

June 22, 2017 by  
Filed under Mobile

Global electronics makers are making a last dash to secure a stock memory chips to keep production lines running as Apple Inc’s  new iPhone 8 launch later this year threatens to worsen a global squeeze on supply.

While heavyweights such as Apple and Samsung Electronics Co Ltd- which is also the world’s top memory chip maker – will not be seriously hit, industry sources and analysts say some electronics makers are paying a premium to lock into longer-term contracts.

Others are placing orders earlier than before to ensure their perilously low inventories do no dry up completely.

“After the supply shortages emerged we brought forward our procurement decisions … to ensure a stable supply,” smartphone and personal computer maker LG Electronics Inc said in a statement, adding it had pushed up quarterly purchase decisions by about a month.

Chip manufacturing technologies are growing increasingly complex, raising investment costs yet providing less output growth as some suppliers struggle to improve yields. This has caused some chip prices to double or triple from a year earlier.

Some analysts say device makers could be forced to cut down on the amount of DRAM chips, which help devices perform multiple tasks at once, or NAND chips that are used for long-term data storage, on new products if the cannot get enough chips.

A chip supplier source told Reuters a handful of clients have moved to 6-month supply agreements, accepting higher prices than the customary quarterly or monthly deals, to make sure they get enough memory chips for their products.

“The problem will be more acute for the NAND market, where the iPhone remains a critical source of demand given the huge sales volumes and recent moves to increase storage capacity on the device,” said the source, who declined to be identified as he was not authorized to speak publicly on the matter.

Qualcomm Looks Past Samsung

June 20, 2017 by  
Filed under Computing

Qualcomm has ended its foundry relationship with Samsung and opted for TSMC to produce its next-generation 7 nm semiconductor chips.

It has been a bad year for Samsung, it has also lost the Apple contract to produce its iPhone application processors (AP).

Samsung will not see all this impact straight away. It is entrusted to produce Qualcomm’s 10 nm APs and modem chips, but its operation rate of its factories will drop sharply starting from next year.

Qualcomm has been designing and developing its next-generation 7 nm Snapdragon AP by using chip development tool distributed by TSMC since second half of last year.

It wants to mass-produce 7 nm Snapdragon APs between end of this year and early next year after first test wafer is manufactured from TSMC in this September and after it is done with designing of package and verification process.

Samsung Electronics’ foundry business saw sales last year of $4.44 billion. Sales from producing Qualcomm’s APs and modem chips are around $1.78 billion and they take up about 40 per cent of entire sales from foundry business.

The company has suffered because its 7 nm chips were delayed. TSMC focused on developing 7 nm process while skipping over 10 nm process. Besides Apple, no one else really wanted customers with a 10 nm process, which was what Samsung wanted to make.

Samsung concentrated on 10 nm process because it thought it would last for a long time.

Samsung Electronics recently added an 8 nm process between 10nm process and 7 nm process.

However the 8nm process is a ‘minor upgraded version’ of 10nm process that has reduced width of some circuits and shares same development tool as 10nm.

The next-generation Exynos AP, which will be mass-produced by Samsung Electronics’ System LSI Business Department early next year, will be produced through 8nm process.

Mass-production of Samsung Electronics’ 7nm chips will be possible in second half of next year when next Galaxy Note series is planned to be released.

Meanwhile TSMC supplied its 7nm process kit to its customers during second half of last year, Samsung Electronics’ first beta version of 7nm process is supposed to be out in this July.


Was Apple’s “Planet Of The Apps” A Good Idea

June 19, 2017 by  
Filed under Around The Net

Apple’s debut into the world of original television programming shows that its self-obsession and lack of self-awareness make for dire telly.

Apple felt that the world was ready for it to show off its skills and make some original content. It had to be “Apple friendly” and still interest those users that it really does not like. What could go wrong?

Well according to even the most sympathetic reviewers in the Tame Apple press, the show is really dire.

The idea is to bring app developers in a competition to try to get mentoring and assistance from hosts Jessica Alba,, Gwyneth Paltrow and entrepreneur Gary Vaynerchuk. Now call me odd but I really would not think Gwyneth and Jessica know that much about programming and, try as I may, I have not ever been able to find the point of

Contestants describe their proposals as they ride an escalator down onto a stage where the judges sit, and then fire questions at the app developer.

Variety said the “Planet of the Apps” feels like something that was developed at a cocktail party, and not given much more rigorous thought or attention after the pitcher of mojitos was drained. It’s it’s a bland, tepid, barely competent knock-off of ” Shark Tank,” moaned the magazine.

“Apple made its name on game-changing innovations, but this show is decidedly not one of them. The program’s one slick innovation is the escalator pitch,” it added.

The show makes too many assumptions. The first one is that you will know who everyone is, when they are only famous for supporting Apple to the point of naming their own children after the company. The second assuming is that you will care about  Apple’s development process and believe it is a way to make money. Most developers of Apps for the fruity cargo cult would rather be doing something else like gouging their own eyes out with spoons. Apple does not make the creation process that easy and takes a way a big chunk of money for its lack of co-operation.

All up this shows the arrogance and narcissism of Apple in its rotting corpse glory. A sensible outfit would have spent the money having someone who knew what they were doing product a show.  Apple gets more positive publicity from its product placement on shows like Grim than it would ever get for this pile of tosh.


Will The US Video Game Industry Grow To A 28 Billion Dollar Market

June 16, 2017 by  
Filed under Gaming

According to the 18th PwC Global Entertainment and Media Outlook 2017-2021, which covers a number of major industries (not just games), the total video games revenue in the US is expected to grow at a 6.3% CAGR rate to reach more than $28.5 billion by 2021. The research firm notes that the PC games sector looks a bit rosier than consoles in the next few years in terms of growth. While total PC games revenue in the US is set to grow from $3.7bn in 2016 to $5.0bn in 2021, at a 6.6% CAGR, consoles will only grow at a 2.8% CAGR, hitting $9.4bn in 2021.

Consoles’ slowed growth “can be attributed to the increase in digital full game downloads which is mostly offset by a decline of physical console game sell-through revenue, which is set to drop by a 4.3% CAGR during the forecast period,” PwC noted. At the same time, the PC sector is seeing “healthy growth” in the online/microtransactions department – online PC revenue is expected to climb at a 7.0% CAGR to $4.2bn by 2021. PwC said that much of this can be attributed to the ongoing success of F2P, more subscription services and the rise of eSports. Digital sales on consoles are getting stronger and stronger as well, expected to grow at a 9.8% CAGR to hit $3.7bn by 2021 – but as noted above, the decline in physical is still offsetting much of this growth.

Virtual reality continues to draw lots of attention across the industry, and according to PwC, the segment should grow at an impressive 64% CAGR to reach $5bn by 2021, or roughly 17% of the entire US games business revenue total. The firm estimates that dedicated high-end VR (Rift, Vive, PSVR) should climb to an installed base of 13 million by 2021, while the overall VR headset installed base will reach 68 million. Additionally, “Portable dedicated headsets – a new category of self-contained headset that will emerge from 2017 designed exclusively to render VR experiences – will have an installed base of 5.3mn by 2021 (CAGR of 87.5%) because of their superior capabilities compared to smartphone-based devices, and ease of use,” the firm said.

While games as a technology have been the driver of VR, PwC expects VR content revenues to be driven by non-gaming experiences like VR video, which will “grow at a CAGR of 87.8% to represent 58.3% of overall content spending in 2021. It will surpass interactive experiences and games revenue…in 2019.” PwC remarked that established media like Netflix, HBO and ESPN, would play a big part in driving VR content along with major game publishers; that said, “expect smaller developers like Jaunt to get an increasing share of this content revenue as they act as the technical partners for both the big studios and non-specialist start-ups.”

The other smaller, but quickly growing segment that should boost total industry revenues in the US is, of course, eSports. PwC expects the sector to grow at a 22% CAGR to reach almost $300 million in 2021. Streaming advertising is the lion’s share of that total at $149 million, but sponsorships, voluntary consumer contributions and ticket sales all add to the pie as well.

“The US is the largest market in revenue terms, having overtaken South Korea in 2015, although the latter will stay far ahead in terms of per-capita revenue,” PwC explained. “The development of eSports has grown at a breakneck pace in the US over recent years, receiving perhaps its biggest boost into the mainstream when ESPN began covering major events on both its streaming and regular channels – most notably the August 2015 final of The International, a tournament for Defense of the Ancients 2 (Dota 2). In September 2015 the company even advertised for an eSports general editor, in recognition of the specialist knowledge required to cover the discipline comprehensively.”

Streaming sites are still the dominant medium for eSports viewing, however. Amazon-owned Twitch is said to rank behind Netflix, Google (YouTube) and Apple in terms of peak internet traffic, PwC noted. There’s no doubt that eSports is capturing the attention of major corporations and advertisers. “Companies are moving in swiftly to sponsor both teams and events, with fast-moving consumer goods companies like Coca-Cola, Doritos and Snickers all forging a niche…

“Notably, in September 2016 the NBA’s Philadelphia 76ers bought the long-time franchise Dignitas and Apex, which offers a guaranteed spot in the League of Legends circuit. For the 76ers, the purchase offers an opportunity to diversify into a market that is particularly popular with the protean 18-24-year-old market and get a named presence at eSsports tournaments, while their newly signed-up players can also live-stream and create content under their parent owner’s banner. If the space continues to grow exponentially, sports teams such as the 76ers that become early movers will have the upper hand – as well as a usefully sized stadium for hosting tournaments. Certainly signs are positive here, with the NBA in February 2017 announcing plans to create a new league based around the game NBA 2K.”

Is Apple Still The King Innovation

June 8, 2017 by  
Filed under Around The Net

Apple co-founder Steve Wozniak has said that Apple’s days of coming up with anything are gone.

Chatting to Bloomberg on what are likely to be the biggest tech breakthroughs in the coming years, and which companies are likely to make them, Woz didn’t list Apple as a contender.

Woz appeared to be ruling out Apple because it’s too big to come up with new tech.

If you look at the companies like Google and Facebook and Apple and Microsoft that changed the world — and Tesla included. They usually came from young people. They didn’t spring out of big businesses.

Woz said that small businesses, he argued, take bigger risks – and their founders create the products they really want, without the dilution that occurs with multiple decision-makers.

He thought AI was the hottest field right now, with self-driving cars at the top of the list of things likely to have a huge impact on our lives within the next five years or so.

On that basis, is it expected that Tesla is most likely to succeed, even though every major car manufacturer is working on autonomous cars.

“I think Tesla is on the best direction right now. They’ve put an awful lot of effort into very risky things […] I’m going to bet on Tesla,” he said.

He is not the only one. Already two major venture capitalists have suggested that Tesla is the closest thing to Apple during the pre-iPhone era.

The Tame Apple press of course does not think that Woz was saying anything bad. After all a technology company does not have to invent anything to be super, cool and great.


HTC Says Vivo Virtual Reality Headset Will Work With Apple’s New OS

June 7, 2017 by  
Filed under Consumer Electronics

Taiwanese consumer electronics giant HTC Corp has confirmed that its virtual reality (VR) headset will be compatible with Apple Inc’s High Sierra operating system (OS), which is scheduled for release later this year.

HTC’s Vive headset works in conjunction with Valve’s SteamVR virtual reality system, and Apple is working with Valve to make SteamVR compatible with its new OS, the U.S. tech firm said in a separate statement on Monday.

Compatibility with Apple’s Macintosh computers would greatly expand HTC’s VR reach, having so far focused on personal computers such as ones powered by Microsoft Corp’s Windows 10.

HTC has also worked in VR with Intel Corp and Alphabet Inc’s Google.

“With this, Apple brings support for HTC Vive and SteamVR to the 100 million active Mac users,” said David Dai, a senior analyst of Asian Emerging Technologies at researcher Sanford C. Bernstein. “That’s certainly good for the company.”

Apple used the Vive headset in a demonstration at the Worldwide Developers Conference on Monday, the first day of a five-day event, a HTC spokesperson told Reuters.


Detail pf The Snapdragon 845 Emerge

June 5, 2017 by  
Filed under Computing

There is more information about the upcoming Snapdragon 845 as well as the Huawei Kirin 970 and we wanted to share it with you. 

The next Snapdragon that is expected to be showcased this year and start shipping in early 2018 is still a 10nm LPE SoC. This makes perfect sense, as there won’t be a more advanced process than that. The leak, of course, originated in China’s Mydriver website, so no surprise there. 

The leak implies that Snapdragon 845 uses a combination of a yet to be announced Cortex A75 cores and a power aware cluster with four Cortex A53. We would suggest that Qualcomm plans to modify Cortex A75 architecture in order to be able to call it Kryo, but we might be wrong about that. The Cortex A75 is likely going to be optimized for more performance with lower power consumption, that is likely to be the main design direction. 

As far as we know, Snapdragon 835 has a cluster with Cortex A53 that is still gets to call Kryo 280.

The company plans to use a next generation graphics called Adreno 630 – an obvious step forward and, of course, you can expect the performance will be increased, compared to the Snapdragon 835.

The new SoC comes with a new modem called the Snapdragon X20. The modem supports 5×20 MHz channels, 256 QAM modulation as well as 1.2Gbps LTE. This has a chance be the fastest integrated modem solution once it launches.

When it comes to Wi-Fi, the new SoC supports 802.11 a/b/g/n/ac and ad. This is a commitment that Qualcomm started with the Snapdragon 820 and it doesn’t plan to change that. Qualcomm will end up winning a lot of Wi-Fi related benchmarks with its implementation, Fudzilla reckons.  The new chipset supports UFS 2.1, 4×16 Bit LPDDR4X.

This SoC will most likely end up in most high-end Android phones that are scheduled to appear after March 2018 or, should we say, the Mobile World Congress?

The same leak implies that the Kirin 970 might launch in a Q3 / Q4 2017 timeframe. Kirin is the heart of Huawei’s high end “solutions” and will come with an obvious Cortex A73 with quad Cortex A53, the same approach that MediaTek is using for its Helio X30.

The chipset uses a 5×20 MHz 256 QAM 1.2Gbps capable modem. If it launches in late 2017, it might even get to the market before Qualcomm. The Kirin 970 is an obvious choice for a Mate 9 big screen phablet phone that usually launches in September / October.

The SoC packs 802.11 a/b/g/n/ac and no end of Wi-Gig present in the SoC. It also supports both UFS 2.1 and MMC as well as 4x16bit LPDDR4X. You can expect to see this one in late Q3 or early Q4 2017.

MediaTek should have its Helio X30 in the market by early Q3 with a similar core combination and so to speak, a 10nm FinFET powering a few loyal brands in China. 


Square Enix Is Giving IO Interactive The Boot

May 23, 2017 by  
Filed under Gaming

Square Enix is dropping IO Interactive, the Danish studio behind the long-running Hitman franchise.

In a statement released today, the Japanese publisher said the decision was part of a strategy to “focus our resources and energies on key franchises and studios.”

The withdrawal was in effect as of the end of the last financial year, on March 31, 2017, and resulted in a ¥4.9 billion ($43 million) extraordinary loss on the company’s balance sheet.

Square Enix has already started discussion with potential new investors, the company said. “Whilst there can be no guarantees that the negotiations will be concluded successfully, they are being explored since this is in the best interests of our shareholders, the studio and the industry as a whole.”

IO Interactive was acquired by Eidos in 2003, just before it launched Hitman: Contracts, the third game in what was already its signature franchise. Eidos was acquired by Square Enix in 2009, and it has launched four games in the time since: Mini Ninjas, Kane & Lynch 2: Dog Days, Hitman: Absolution, and Hitman, last year’s episodic take on its most celebrated IP.

The bold new structure implemented in Hitman saw the game’s missions being separately on digital platforms, with various live events and challenges taking place between the release of each one. Square Enix originally planned to give the entire series a boxed retail release, but that never materialised. It has never disclosed official numbers regarding the sales figures for Hitman, either as a series or for individual episodes.

However, the series’ ámbition was widely appreciated within the games press – it was named 11th best game of 2016 by Eurogamer, for example, and was Giant Bomb’s overall Game of the Year. When we talked to IO studio head Hannes Seifert last year, he described the pride his team felt at the “new feeling” the game created, and made it clear that plans for Hitman extended far beyond a single season of epsiodes.

“When we say an ever expanding world of assassination, it means we don’t have to take everything that’s out there, throw it away and make a new game,” he said. “We can actually build on that. Just imagine after two or three seasons, you enter at that point in time, the amount of content will just blow your mind. That’s where we want to be.”

Seifert stepped down as IO’s studio head in February this year. He was replaced by Hakan Abrak, IO’s former studio production director.

Qualcomm Give The 600 Series A Makerover

May 19, 2017 by  
Filed under Computing

Qualcomm’s new upper-midrange and midrange Snapdragon 600 refreshes were announced today with significant improvements over their predecessors.

 Both the Snapdragon 630 and 660 are being upgraded with the X12 LTE modem that debuted with the Snapdragon 820 last year. The newer modem can manage 600Mbps downstream and 150Mbps upstream connectivity.

The new Snapdragon 660 SoC is also an eight-core chip, with four Kryo CPU cores clocked at 2.2GHz, and four clocked at 1.8GHz. Total memory bandwidth is 29.9GBps, nearly double what the Snapdragon 650, 652, and 653 offered. It also has tech like QuickCharge 4 and a Spectra 160 ISP round out the chip.

The Spectra 160 ISP isn’t quite as powerful as the Spectra 180 ISP in the Snapdragon 835, but it is still pretty good. All this makes the 660 an upper-midrange SoC with some capabilities and features from the high-end.

The Snapdragon 630 is intended as a midrange, workhorse part with strong battery life and reasonable overall performance. It has s four Cortex-A53 cores (clocked at 2.2GHz) with four high-efficiency Cortex-A53 cores running at 1.8GHz. GPU performance is provided by the Adreno 508 which is a sexed up Adreno 506 with an overall memory bandwidth of 10.66GBps.

The Snapdragon 630 won’t break speed records but chips have not been making much in the way of progress on that front for a while.


Apple Acquires Sleep Tracking App Company Beddit

May 11, 2017 by  
Filed under Around The Net

Apple has purchased a sleep tracking app and hardware maker Beddit, the Finnish startup announced,via its website.

The terms of the deal have not disclosed and neither of the companies were immediately available for a comment.

“Beddit has been acquired by Apple. Your personal data will be collected, used and disclosed in accordance with the Apple Privacy Policy,” the company said.

Beddit manufactures a monitoring device which tracks heart rate, breathing and sleep time when placed on a bed.

The monitor, which sells for $149.95 in Apple’s online store, transfers the data to Beddit’s iPhone app for analysis.

Will Apple Compete With Venmo

May 5, 2017 by  
Filed under Computing

For a while now the Tame Apple Press has been enthusing about Apple’s moves to set up own money-transfer service, but now it looks like it is actually happening.

The cunning plan is to allow iPhone users to send cash to other iPhone users so that they can buy more Apple gear and get themselves deeper into debt with their friends rather than the banks.

The company has recently held discussions with payments industry partners about introducing its own Venmo competitor, according to multiple sources familiar with the talks. The service would allow iPhone owners to send money digitally to other iPhone owners, these people said.

The new service is expected later this year, although some Apple deep throats have warned that the company still has not made up its mind.

Another cautioned that an announcement and launch date may not yet be set.

Part of the problem is that once again Apple is showing up at the banks and telling them about a service it is setting up and expecting them to nod their heads and do what they are told.

Apple previously held talks with banks about such a service back in 2015 but did not end up launching anything because the banks told it to go forth and multiply.

The reason is obvious. The new Apple product would compete with offerings from big US banks as well as PayPal, its millennial-popular subsidiary Venmo, as well as Square Cash in the increasingly competitive world of digital money-transfers. Chase’s QuickPay service processed $28 billion in transfers last year, while Venmo registered $17.6 billion in volume and is still doubling year over year.

In short, Apple is arriving on the scene too late and expecting to boss people about and the banks are saying no. The banks see these services have typically been money losers for  new entrants in the space, but are the gateway to the next generation of payment and personal finance services that could upend traditional consumer banking relationships.

Apple is desperate to prop up its Apple Pay service. Apple Pay which was launched with much fanfare is not getting the sort of use that Apple or its reluctant banking partners expected.

Long-time Apple analyst Gene Munster recently told the Wall Street Journal that he estimates Apple saw $36 billion in 2016 Apple Pay transactions, well below his original prediction of $207 billion.

If Apple pushes through this Venmo style service, backed with its own debit card, it could hack off the bankers even more. Visa has been named as one of Jobs’ Mob’s partners and it is possible that the banks could pressure Visa into not working with Apple. It would be too much competition.


Is Apple Having Problem With The Forthcoming iPhone 8?

April 25, 2017 by  
Filed under Mobile

According to Cowen and Company analyst Timothy Arcuri Apple company is struggling with low production yields on the revolutionary edge-to-edge display rumoured for the Apple iPhone 8.

He thinks that this will mean that the outfit will have to dump the embedded the Touch ID fingerprint scanner technology, which until now has been housed within the physical button, beneath the glass display.

Arcuri believes Apple is looking at dropping the ambitious new technology for another less-exciting design for the iPhone 8.

Samsung is believed to have faced similar issues with the Galaxy S8, leaving it no choice but to relocate the fingerprint scanner to the back of the phone.

Arcuri believes Apple could follow suit and maroon the Touch ID scanner on the rear of the iPhone. He also thinks it is possible that Jobs’ Mob could drop its fingerprint sensor altogether, and rely solely on the face recognition technology believed to debut on the next iPhone.

However, this would be stupid as the technology is half-baked and not reliable enough to be the sole biometric security option included with the handset.

Apple could push-back the launch of the iPhone 8 until it can remedy the production problems and there are rumours that the next-generation iPhone will miss the company’s traditional September launch window.

Although there are all sorts of rumours put about by the Tame Apple Press, it is clear that the iPhone’s design has not been worked out yet and the next handset has yet to enter full-scale production.


Blizzard Entertainment Wins Cheating Lawsuit

April 14, 2017 by  
Filed under Gaming

Blizzard Entertainment has asked for $8.5 million in damages from Bossland, a German company that makes and sells cheats and hacks for its most popular games.

This is the latest and probably final step in a legal complaint Blizzard filed in July 2016, which accused Bossland of copyright infringement and millions of dollars in lost sales, among other charges. Cheat software like Bossland’s Honorbuddy and Demonbuddy, Blizzard argued, ruins the experience of its products for other players.

According to Torrent Freak, Bossland’s attempt to have the case dismissed due to a lack of jurisdiction failed, after which it became unresponsive. It also failed to respond to a 24-hour ultimatum to respond from the court, and so Blizzard has filed a motion for default judgement.

The $8.5 million payment was calculated based on Blizzard’s sales projections for the infringing products. Bossland had previously admitted to selling 118,939 products to people in the United States since July 2013, of which Blizzard believes a minimum of 36% related to its games.

“In this case, Blizzard is only seeking the minimum statutory damages of $200 per infringement, for a total of $8,563,600.00,” the motion document stated. “While Blizzard would surely be entitled to seek a larger amount, Blizzard seeks only minimum statutory damages.

“Notably, $200 approximates the cost of a one-year license for the Bossland Hacks. So, it is very likely that Bossland actually received far more than $8 million in connection with its sale of the Bossland Hacks.”

Update: The court has granted Blizzard’s motion for default judgement, ordering Bossland to pay $8.56 million in damages.

That number was calculated based on 42,818 sales of Bossland’s products in the US. The court ruled that the German company should not be allowed to sell Honornuddy, Demonbuddy, Stormbuddy, Hearthbuddy and Watchover Tyrant in the country from now on, as well as any future products that exploit Blizzard’s games. Bossland will also have to pay $174,872 in attorneys’ fees.

Can Qualcomm’s Snapdragon 835 Throttle?

April 4, 2017 by  
Filed under Computing

Before we tell you how well Snapdragon 835 benchmarked we wanted to share one more important thing. The 10nm chip really stays cool even after five runs of the same benchmark. Some of its competitors will fail significantly after five runs. 

Qualcomm gave us access to a Mobile Development Platform (MDP), which can be seen as a demo device, or a prototype of an actual phone based on the Snapdragon 835 SoC. This “phone” comes with 6GB of LP-DDR4 RAM, 64 GB storage, a 5.5-inch 2560×1440 display, and a 2850 mAh battery.  We tested a few benchmarks and we were not surprised to see that the Snapdragon 835 defeats the  Snapdragon 821 based Google Pixel and some of its heavyweight competitors, including the brand new Kirin 960 based P10 or the Exynos 8890 based Galaxy S7.

It is a well-known fact that when running benchmarks, phones get hot and after every single run, you score a bit lower result. This happens due to the heat and the chip has to downclock its CPU and GPU in order to keep the chip health in place.

We decided to try to test AnTuTu 6 exactly five times to see if the score would dramatically change. The first run was, as expected, the fastest. We scored 182395 which is the fastest score we’ve ever seen on an Android phone.

The second run was slightly slower with 181608 followed by 181596, an almost identical score. The fourth time we managed to score 181104 and the last time we got 179657.

Huawei P10 scored 140011 on the first run and only 131313 on the second run, while it dropped sharply to 117119 on the third run. On the fourth run, we got an almost identical score to the third attempt, which proved our point that SoCs such as the Kirin 960 will throttle when it gets hot. The fifth time we got 116236, which is around 17 percent slower than the first score.

Google Pixel scored 142607 on the first run, followed by 141823. The third run, with 141421, was quite impressive and even on the fourth run the Snapdragon 821 based Google Pixel XL scored 139658. So you see that a Snapdragon 821 based phone holds out quite well in this benchmark, where the fifth score deviated only slightly from the first one. The fifth score we got with the Pixel was 2.3 percent slower than the first, again proving that this SoC doesn’t really throttle.

If you do the math, Snapdragon 835 makes 1.5 percent difference between the first and the fifth run, which is quite a great achievement. Bear in mind that Antutu 6 runs both CPU and GPU extensively and that it takes a few minutes to finish.

The phone was never hot, and we could not see any signs of overheating to the level that would jeopardize performance and force the chip to throttle down.

There are many factors that should be taken into account, eight Cores based on Kryo 280 custom architecture, powerful Adreno 540 GPU powered by fast memory controller, LP DDR 4 memory and fast storage.

The benchmark didn’t test GigabitLTE – yes this is the first device that we had the chance to play with that supports GigabitLTE. This is not all, as the Snapdragon 835 also supported 2×2 866 Mbps Wi-Fi, but we will talk about this some other time.

One more thing, the Snapdragon 835 powered (MDP) phone performed faster and needed less power too. 


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