Previously, SugarSync offered users 5GB of free capacity. Users can still try the SugarSync service with a 90-day 5GB trial or a 30-day trial with higher capacities of 60GB or more.
SugarSync said the new policy will allow the company to further focus on “updates and improvements that better meet the evolving needs of its consumer and business subscribers.”
“There are many companies in this space that are giving away free storage However, most of these companies will not be viable. We are already in a solid financial position and this shift will further strengthen our business,” said SugarSync CEO Mike Grossman.
The change will let SugarSync better serve its “loyal” existing customers through new service enhancements.
SugarSync plans to release redesigned apps and additional features in the coming year.
Qualcomm said its new Snapdragon 410 component will also include 4G cellphone connectivity technology and be aimed at the fast-growing Chinese market, where it should start appearing in low-cost smartphones in the second half of 2014.
Along with 4G, 64-bit technology will become standard across Qualcomm’s products, said Michelle Leyden Li, a Qualcomm senior director in charge of marketing its Snapdragon line.
Led by Apple’s iPhones, the smartphone industry’s evolution toward 64-bit chips reduces the gap between low-power mobile processors and punchier chips used in laptops, desktop PCs and servers.
Samsung Electronics Co Ltd has also said it plans to use 64-bit processors in its smartphones.
Processors with 64-bit features can take advantage of more memory than 32-bit processors now found in most mobile devices, potentially letting them work faster and more efficiently.
Current smartphones don’t have enough memory to give 64-bit processors an advantage of 32-bit chips, but future phones probably will include enough memory to give the 64-bit processors a performance boost.
Taking advantage of 64-bit processors also requires changes to software originally designed for 32-bit processors.
“It’s a little bit chicken and the egg,” Leyden Li said. “We see this transition happening and we want to be there to help enable the ecosystem.”
In September, Apple unveiled its first iPhone made with a 64-bit processor, leading to speculation the company plans to merge its iOS mobile platform with the operating system used for its Mac laptop and desktop personal computers. Future Macs could be built with the same line of chips Apple that uses in its iPhones and iPads.
Intel Corp already includes 64-bit features in its mobile chips but the company’s “x86″ architecture has failed to catch on in smartphones and tablets. A competing, low-power architecture has been licensed to chipmakers by Arm Holdings Plc and has become ubiquitous in devices.
The company will make existing and new 4K products the focus of its presentation at the event as it gears up for a major push of the technology in 2014, Phil Molyneux, president of Sony Electronics, told reporters in a recent briefing in San Francisco.
“We’re the only company in the world that allows you to shoot 4K content, edit it on our computers, play it back on our 4K TVs via HDMI,” he said. “We’ve built that eco-system out together with Vegas Pro so that people can come to Sony and have that unique experience.”
Sony is the only consumer electronics company to touch so many areas of the broadcast, movie and TV content chain. Through Sony Pictures it makes movies, its television arm produces several popular TV shows, it produces video hardware from professional through consumer for capturing content, and sells the televisions used to watch it.
But that doesn’t necessarily make Sony into a winner when it comes to 4K. In the portable audio market, it managed to cede the lead to Apple’s iPod despite having led the market for years with the Walkman, beaten Apple to market with a digital music player and had the backing of Sony Music.
Sony has spent the last few years trying to learn from those mistakes and says it’s in a much stronger position now.
What’s clear with 4K is that consumer demand is increasing, said Molyneux.
“When you see HD and you compare it with 4K, it’s a remarkable difference,” he said. “So you have to see it to really engage and believe it. If you look at the forecasted adoption rate of 4K over the last year, every three months the take-up rate on these reports have gone up and up and up.”
He attributed the rising consumer demand to falling prices of 4K televisions.
Google revoked the certificates for users of its Chrome browser last Saturday after a four-day investigation. Microsoft, Mozilla and Opera Software followed suit on Monday.
In a security advisory, Microsoft said it had released an update to most versions of Windows — including Windows Phone 8, Windows 8.1 and Windows Server 2012 R2 — that revoked the pertinent certificates. Unlike other browser makers, Microsoft records trusted digital certificates in Windows, not in its Internet Explorer (IE) browser.
However, the third of Windows PC owners still running the 12-year-old Windows XP have been left out in the cold. “No update is available at this time for customers running Windows XP and Windows Server 2003,” Microsoft said in its advisory.
Google’s discovery also prompted Mozilla to annul the rogue certificates. The revocations will be included with Firefox 26, according to a blog post by Mozilla.
Opera Software blacklisted the certificates in older versions of its Opera browser. The Norwegian company’s newest, Opera 12, did not require an update because that version did not automatically trust ANSSI (Agence nationale de la sécurité des systèmes d’information), the French Network and Information Security Agency whose intermediate CA issued the original unauthorized certificate.
According to ANSSI, the certificates were signed by DGTrésor, France’s Department of the Treasury. ANSSI described the gaffe as “human error … during a process aimed at strengthening the overall IT security of the French Ministry of Finance.”
According to Google and Mozilla, ANSSI found that a secondary certificate was installed on a network monitoring device, and able to sniff local traffic to and from third-party sites. Microsoft warned that, “An attacker could use these certificates to spoof content, perform phishing attacks, or perform man-in-the-middle attacks” against a large number of Google-owned domains, includinggoogle.com and youtube.com.
The browser makers’ fast response was in contrast to similar incidents in the past, when certificate invalidation took longer. An intermediate certificate issued by Turkish CA Turktrust in mid-2011 and installed on a firewall appliance in December 2012 was not revoked by Microsoft and others until early January 2013.
GoToMeeting Essentials allows for one presenter and five attendees in a session and costs $19 per month, or $182 per year, for unlimited usage, Citrix plans to announce on Tuesday. Meetings can’t be recorded.
By contrast, the standard GoToMeeting product costs $49 per month, or $468 per year, for unlimited usage. Meetings can be recorded and can have 1 presenter and up to 25 participants.
Essentials is intended to attract customers that don’t need all the features and capacity of the standard version of the product, and that find its price too high.
On the other end of the spectrum, Citrix is adding an option for customers that need to accommodate more people in a meeting. The new GoToMeeting 100 allows for sessions of up to 100 participants with 1 presenter for $69 per month.
Beyond the core GoToMeeting, Citrix also has a version of the product customized for online events and another one designed for e-learning.
The version for events, GoToWebinar, accommodates meetings of up to 100, up to 500 and up to 1,000 people. It starts at $99 per month, or $948 per year, for the 100-participant option with one presenter.
Meanwhile, GoToTraining is for sessions of up to 25 participants or up to 200 participants, and starts at $149 per month, or $1,428 per year.
Prices go up on all GoToMeeting products if customers buy more than one presenter license. If customers need 40 or more presenter licenses, they need to open a GoToMeeting corporate account.
Citrix is also announcing that a GoToMeeting app for the Windows Phone OS will be launched on Dec. 15. It will allow people to launch and join a meeting from Windows Phone smartphones.
Meanwhile, the company is beta-testing a new element in GoToMeeting, called GoToMeet.me, which hosts a personalized meeting page. They can use this page to start up a session with colleagues in an ad-hoc manner without formal scheduling or invitations. Customers interested in it can try it out at GoToMeet.me
The company has also made it possible for GoToMeeting customers to try out pre-release features by selecting them from a new menu option called Labs.
Citrix also improved GoToMeeting’s Outlook plug-in and plans to introduce an integration with Google Calendar via a Chrome browser extension that will be released in about a month.
Samsung has announced a range of mSATA solid state disk (SSD) drives, the 840 EVO series, which comes in a number of sizes including the world’s first 1TB mSATA SSD drive.
The 1TB model offers 98,000 random read and 90,000 random write input output operations per second (IOPS), as well as sequential read and write speeds of 540MBps and 520MBps, respectively. Most mSATA SSD drives are around 25 percent of the size of a standard laptop hard drive, and only around 40 percent of the weight, making them ideal for tablets, laptops and ultrabooks.
At just 3.85mm thick, the 840 EVO also promises to keep the line of devices suitably svelte. The range includes 120GB, 250GB, 500GB and 1TB models, all of which come with Samsung Magician, a software assist that is said to increase read speed to over 1GBps, making them twice as fast as a full sized SSD. The Samsung 840 EVO 1TB mSATA SSD drive has 16 layers of 128GB NAND chips in four packets.
“With the new mSATA SSD line-up offering up to 1TB of memory and an optimized software tool, we expect that consumers can enjoy high storage volume and performance on ultra-slim notebooks besides desktop PCs,” said Unsoo Kim, Samsung SVP of memory brand product marketing.
“We will continue to bring leading-edge SSD products and software solutions with improved quality and reliability, while working on offering higher consumer satisfaction and strengthening competitiveness of our branded memory business.”
The mSATA drives are supported with a full migration kit and a global launch is set for this month.
Nokia has been warned by EU regulators not to “behave like a patent troll” following Microsoft’s acquisition of the company’s devices business.
Joaquín Almunia, European Commission VP in charge of competition said on Monday that while he had approved the $7.2bn sale of Nokia’s devices business to Microsoft, there is a danger that Nokia will take advantage of its vast patent portfolio.
Speaking at an event in Paris on Monday, Almunia said, “Since Nokia will retain its patent portfolio, some have claimed that the sale of the unit would give the company the incentive to extract higher returns from this portfolio.
“These claims fall outside the scope of our review. When we assess a merger, we look into the possible anti-competitive impact of the company resulting from it. We cannot consider what the seller will do. If Nokia were to take illegal advantage of its patents in the future, we will open an antitrust case – but I sincerely hope we will not have to.
“In other words, the claims we dismissed were that Nokia would be tempted to behave like a patent troll or – to use a more polite phrase – a patent assertion entity.
“You can rest assured that we are watching this space very carefully. DG competition will hold patent trolls to the same standards as any other patent holder,” he added.
Almunia’s concerns follow Nokia’s patent victory over HTC in UK court last week.
Last Tuesday a UK judge ruled that Nokia could assert a ban on the HTC One Mini and HTC One Max smartphones, ruling that HTC infringed Nokia’s EP0998024 patent, described as a “modular structure for a transmitter and a mobile station”.
IDC expects that anywhere from 25% to 30% of all the servers shipped next year will be delivered to cloud services providers.
In three years, 2017, nearly 45% of all the servers leaving manufacturers will be bought by cloud providers.
“What that means is a lot of people are buying SaaS,” said Frank Gens, referring to software-as-a-service. “A lot of capacity if shifting out of the enterprise into cloud service providers.”
The increased use of SaaS is a major reason for the market shift, but so is virtualization to increase server capacity. Data center consolidations are eliminating servers as well, along with the purchase of denser servers capable of handling larger loads.
For sure, IT managers are going to be managing physical servers for years to come. But, the number will be declining, based on market direction and the experience of IT managers.
Two years ago, when Mark Endry became the CIO and SVP of U.S. operations for Arcadis, a global consulting, design and engineering company, the firm was running its IT in-house.
“We really put a stop to that,” said Endry. Arcadis is moving to SaaS, either to add new services or substitute existing ones. An in-house system is no longer the default, he added.
“Our standard RFP for services says it must be SaaS,’ said Endry.
Arcadis has added Workday, a SaaS-based HR management system, replaced an in-house training management system with a SaaS system, and an in-house ADP HR system was replaced with a service. The company is also planning a move to Office 365, and will stop running its in-house Exchange and SharePoint servers.
As a result, in the last two years, Endry has kept the server count steady at 1,006 spread through three data centers. He estimates that without the efforts at virtualization, SaaS and other consolidations, they would have more 200 more physical servers.
Endry would like to consolidate the three data centers into one, and continue shifting to SaaS to avoid future maintenance costs, and also the need to customize and maintain software. SaaS can’t yet be used for everything, particularly ERP, but “my goal would be to really minimize the footprint of servers,” he said.
Similarly, Gerry McCartney, CIO of Purdue University is working to cut server use and switch more to SaaS.
The university’s West Lafayette, Ind., campus had some 65 data centers two years ago, many small. Data centers at Purdue are defined as any room with additional power and specialized heavy duty cooling equipment. They have closed at least 28 of them in the last 18 months.
The Purdue consolidation is the result of several broad directions: increased virtualization, use of higher density systems, and increase use of SaaS.
McCartney wants to limit the university’s server management role. “The only things that we are going to retain on campus is research and strategic support,” he said. That means that most, if not all, of the administrative functions may be moved off campus.
This shift to cloud-based providers is roiling the server market, and is expected to help send server revenue down 3.5% this year, according to IDC.
Gens says that one trend among users who buy servers is increasing interest in converged or integrated systems that combine server, storage, networking and software. They account now about for about 10% of the market, and are expected to make up 20% by 2020.
Meanwhile, the big cloud providers are heading in the opposite direction, and are increasingly looking for componentized systems they can assemble, Velcro-like, in their data centers. This has given rise to contract, or original design manufacturers (ODM), mostly overseas, who make these systems for cloud systems.
The court’s decision may prove key to deciding under what circumstances companies can be sued for using certain software in their products.
The court said in a one-line order that it would hear a case brought by Alice Corporation Pty Ltd, which holds a patent for a computer system that facilitates financial transactions. The patent is challenged by CLS Bank International.
The court took no action on another case raising the same issue involving a patent dispute between WildTangent Inc and Ultramercial Inc.
The deep interest that the software industry and patent experts have in what is a threshold issue in patent litigation was underscored by the number of companies and industry groups that asked the court to decide the issue.
Companies including Google Inc, Hewlett-Packard Co, Facebook Inc and Netflix Inc had already signaled their interest in the issue by asking the court to hear the WildTangent case. Many also filed briefs in lower courts.
With the rise of computer-based products in recent years, courts have struggled to apply patent law. Some legal experts, including the Electronic Frontier Foundation, a digital civil liberties group, say that courts are too keen to uphold patents on ideas that are too vague to deserve protection.
Such vague patents can be used against big tech companies, which say they are forced to spend money defending lawsuits instead of investing in research and development. Technology companies are particularly concerned about litigation brought by so-called “patent trolls,” defined as companies that hold patents only for the purpose of suing other companies seeking to develop new products.
Wedbush Securities analyst Michael Pachter spoke at the Game Monetization USA Summit in San Francisco, and once again made some bold predictions about the future of the game industry. He pulled no punches as he evaluated the current state of affairs in the business, and he had some hard advice for a number of companies.
Pachter noted that more people are playing games on more devices than ever before, but he doesn’t think the console market will be growing. “I don’t think you’re ever going to see 500 million consoles out there,” Pachter said. For lifetime sales, Pachter expects the Wii U will ultimately sell 30 million “or fewer” units, the PS4 will sell 100 to 120 million units, and the Xbox One will sell 90 to 110 million units.
“The reason Sony beats Microsoft is solely the price,” Pachter noted. “Microsoft loses the next generation unless they cut price. If Microsoft drops its price to $399, I expect the sales to be equal to the PS4.”
The lifetime sales Pachter predicts compare to current sales of the PS3 and the Xbox 360 at about 80 million units apiece, but it’s far below some estimates of hundreds of millions of next-gen consoles. “I don’t know where they get those numbers,” Pachter said. He feels that at several hundred dollars, with games costing $60 or more, consoles are just too pricey to ever sell hundreds of millions of units.
The Wii U’s performance so far Pachter characterized as “underwhelming,” but noted it’s possible “but unlikely” that exciting new titles will reinvigorate growth. He believes that Nintendo is missing a huge opportunity to bring new gamers into their brands: Nintendo should put old GameBoy Advance content on phones and tablets for free, and charge $3 to $5 for more recent titles from the DS. Pachter feels this would generate enormous revenue for Nintendo and bring millions of new fans into their brands, and give them a strong way to sell newer titles on the 3DS and Wii U that use those brands.
“I don’t know why Iwata is still employed,” Pachter said, given that he refuses to take advantage of this opportunity while the handheld market continues to shrink and the Wii U has failed so far to catch on in a big way.
Pachter is more positive on the PlayStation 4 – “Sony thrives, Nintendo doesn’t” – saying it’s impressive as a game playing device. “The graphics are phenomenal, and the huge RAM makes future innovation likely,” Pachter pointed out. He noted that the multimedia features remain unclear, but the CPU power of the PS4 allows the potential for huge improvement in the future. As for the Xbox One, Pachter noted it’s impressive as a multimedia device, and the added features of Kinect and Skype give it additional value. “We’re sticking with our prediction of a built-in TV tuner” for the Xbox One, Pachter said, which would simplify the ability of the Xbox One to control your television viewing.
“The next generation of consoles is probably the last,” Pachter said. “We expect frequent model updates instead of new consoles.” Moreover, there’s going to be renewed interest in the PC, he predicted. “I think the PC is going to make a comeback, the PC will be the hub of all this stuff,” he stated. He feels Smart TVs are a dumb idea, noting that you don’t have a smart monitor connected to your computer. He envisions there will be a number of screens around the home, perhaps controlled by a tablet, being driven by a supercomputer in your pocket that we call a smartphone.
Apple started serving iOS 7 on Sept. 18, and shipped the operating system on its fall wave of new products, including the iPhone 5S and iPhone 5C — which went on sale later that month — and the iPad Air and Retina-equipped iPad Mini that reached retail last month.
According to Apple’s iOS developer support site, 74% of the devices tapping the App Store for seven days prior to Dec. 1 ran iOS 7, more than three times the next-most-popular edition, last year’s iOS 6.
Apple’s number closely matched those of third-party firms that have also measured iOS version traffic.
On Tuesday, for instance, mobile advertising company Chitika, of Westborough, Mass., pegged iOS 7 iPhone trafficthrough its network at 74%. iPad owners have upgraded at a slower pace, with 64% of the tablets running iOS 7. Chitika’s tally was generated between Oct. 25 and Nov. 18.
Mixpanel, a San Francisco-based mobile app analytics vendor, has also tracked iOS 7 uptake. As of Friday, the new operating system accounted for79% of the Apple devices accessing Mixpanel clients’ apps or websites. That was up from 61% in late September, and a slight increase from the 76% of one month ago.
iOS 7 uptake has slowed dramatically since first few days and weeks of the upgrade’s availability –Chitika measured iOS 7′s penetration at 52% just a week after release — but it remains above levels set by its predecessor.
“[It is] very likely that iOS 7 will continue to substantially outpace iOS 6 adoption, which reached 83% close to six months following its release in September 2012,” Chitika said on its blog earlier this week.
A rapid uptake tempo is worth more than bragging rights by Apple partisans, as the faster an operating system is adopted, the more willing developers are to take advantage of its features and refresh their apps. That has special significance with iOS 7, since it was the first design overhaul since the OS’s 2007 debut and boasts a radically different look and feel.
iOS 7 can be installed as an upgrade on the iPhone 4, iPhone 4S and iPhone 5; the iPad 2, the third- and fourth-generation iPads with Retina screens, and 2012′s first-generation iPad Mini; and the fifth-generation iPod Touch that debuted, with different storage sizes, in October 2012 and May 2013.
The Bluetooth Special Interest Group (SIG) has announced Bluetooth 4.1, the first version of Bluetooth to lay the foundations for IPV6 capability.
The first hints of what the Bluetooth SIG had planned for this new version were revealed to The INQUIRER in October during our exclusive interview with Steve Hegenderfer at Appsworld. There, he revealed his aspirations for the Bluetooth protocol to become integral to the Internet of Things.
At the front end of Bluetooth 4.1, the biggest change for users is that the retry duration for lost devices has been increased to a full three minutes, so if you wander off with your wireless headphones still on, there’s more of a chance of being able to seamlessly carry on listening upon your return.
Behind the scenes, devices fitted with Bluetooth 4.1 will be able to act as both hub and end point. The advantage of this is that multiple devices can share information between them without going via the host device, so your smartwatch can talk to your heart monitor and send the combined data in a single transmission to your smartphone.
This sort of “pooling” of devices represents an “extranet of things”, and the technology can therefore be applied to a wider area in forming the “Internet of Things” too.
The other major additions are better isolation techniques to ensure that Bluetooth, which broadcasts on an unregulated band, doesn’t interfere either with itself or with signals from other protocols broadcasting at similar frequencies, including WiFi.
The Bluetooth protocol has retained complete backwards compatibility, so a new Bluetooth 4.1 enabled device will work seamlessly with a Bluetooth 1.0 dongle bought in a pound shop.
In addition, Bluetooth 4.0 devices can be Bluetooth 4.1 enabled through patches, so we should see some Bluetooth 4.1 enabled hardware arrive early in 2014.
IBM is in the throes of developing software that will allow organizations to use multiple cloud storage services interchangeably, reducing dependence on any single cloud vendor and ensuring that data remains available even during service outages.
Although the software, called InterCloud Storage (ICStore), is still in development, IBM is inviting its customers to test it. Over time, the company will fold the software into its enterprise storage portfolio, where it can back up data to the cloud. The current test iteration requires an IBM Storewize storage system to operate.
ICStore was developed in response to customer inquiries, said Thomas Weigold, who leads the IBM storage systems research team in IBM’s Zurich, Switzerland, research facility, where the software was created. Customers are interested in cloud storage services but are worried about trusting data with third party providers, both in terms of security and the reliability of the service, he said.
The software provides a single interface that administrators can use to spread data across multiple cloud vendors. Administrators can specify which cloud providers to use through a point-and-click interface. Both file and block storage is supported, though not object storage. The software contains mechanisms for encrypting data so that it remains secure as it crosses the network and resides on the external storage services.
A number of software vendors offer similar cloud storage broker capabilities, all in various stages of completion, notably Red Hat’s DeltaCloud and Hewlett Packard’s Public Cloud.
ICStore is more “flexible,” than other approaches, said Alessandro Sorniotti, an IBM security and cloud system researcher who also worked on the project. “We give customers the ability to select what goes where, depending on the sensitivity and relevance of data,” he said. Customers can store one copy of their data on one provider and a backup copy on another provider.
ICStore supports a number of cloud storage providers, including IBM’s SoftLayer, Amazon S3 (Simple Storage Service), Rackspace, Microsoft Windows Azure and private instances of the OpenStack Swift storage service. More storage providers will be added as the software goes into production mode.
“Say, you are using SoftLayer and Amazon, and if Amazon suffers an outage, then the backup cloud provider kicks in and allows you to retrieve data,” from SoftLayer, Sorniotti said.
ICStore will also allow multiple copies of the software to work together within an enterprise, using a set of IBM patent-pending algorithms developed for data sharing. This ensures that the organization will not run into any upper limits on how much data can be stored.
IBM has about 1,400 patents that relate to cloud computing, according to the company.
Hewlett-Packard reclaimed its server crown from IBM last quarter as the overall market contracted and Taiwanese vendors made big gains selling directly to Internet giants like Google and Facebook, according to an IDC report.
HP expanded its share of the market only modestly from a year earlier but IBM’s portion declined 4.5 points despite solid mainframe sales, to leave HP in the top spot. HP finished the third quarter with 28.1% of worldwide server revenue to IBM’s 23.4%, IDC said.
But the strongest growth was for the “ODM direct” segment which IDC broke out for the first time this quarter. It stands for original design manufacturers, which are Taiwanese firms like Quanta Computer, Wistron Group, Inventec and Compal, which sell partial and fully-built servers to the big cloud providers.
It’s a growing segment and one that threatens the incumbents. ODM’s accounted for 6.5% of server revenue last quarter, up 45.2% from a year earlier, IDC said. If the ODM category were a single vendor, it would be the third largest ahead of Dell.
Almost 80% of the ODM’s server revenue came from the U.S., primarily from sales to Google, Amazon, Facebook and Rackspace.
Overall, the server market declined 3.7% from a year earlier to $12.1 billion. It was the third consecutive quarter of declining revenue but IDC predicts improvement with a refresh cycle early next year. In terms of units shipped, volumes were about flat year over year, meaning average selling prices dropped.
Volume systems — mostly x86 servers — picked up slightly from last year, with 3.5% revenue growth. But sales of midrange and high-end systems dropped 17.8% and 22.5%, respectively, IDC said.
IBM fared worst of the top 5 vendors, with revenue down 19.4% due to “soft demand for System x and Power Systems,” IDC said. Dell retained third place with 16.2% of revenue, about flat from last year, while Cisco Systems and Oracle tied for fourth.
Cisco saw the most growth of the top vendors, with a nearly 43% revenue jump, IDC said.
Spotify has had its knuckles rapped by the Advertising Standards Agency (ASA) for an email that contained an uncensored “f” word.
The promotional email had the subject line, “Have you heard this song by Lily Allen? Give it a try. F-ck You”.
Contextually, the phrase refers to the song “Fuck You” on Lily Allen’s album “It’s Not Me, It’s You”, and the suggestion was genuine, generated automatically based on the listener’s previous selections.
Unfortunately, this particular Spotify customer chose to take it the wrong way and made a complaint to the ASA, which announced it would uphold the complaint on Wednesday.
Defending against the claim, Spotify said it “believed there was a clear difference between deliberate language use such as that and the context in which it was used in the ad” and that “…around 36 million recommendations were sent to users by e-mail every month and therefore over the years a significant proportion of its users would have had the same song recommended to them”.
However, the ASA had not received any other complaints, Spotify said. Upholding the complaint, the ASA ruled that it “considered the use of ‘Fuck’ was likely to cause serious offence to some recipients of such e-mails and therefore concluded that the ad breached the Code”.
Although no action is taken in isolated instances like this, the ASA chose to uphold the complaint “to ensure [Spotify's] future advertising contained nothing that was likely to cause serious or widespread offence”.
But what songs had this customer been listening to that would trigger this recommendation? Perhaps he or she is a fan of Cee Lo Green or the Dead Kennedys?