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Nintendo Keeps Drop Year Over Year

February 4, 2016 by Michael  
Filed under Gaming

Nintendo’s finances took a dip in the company’s third quarter report for FY 2015 – sales stayed relatively stable with just 3.9 per cent shrinkage to 427.7 billion Yen ($3.5bn), but profits dropped by 32 per cent year-on-year to 40.5 billion Yen ($336m).

Although the bottom line failed to excite, plenty of familiar faces performed well for the publisher’s software arm, as well as a few new names. Top seller was Child friendly Wii U shooter Splatoon, shifting over four million units. Super Mario maker wasn’t far behind on 3.34 million, whilst Animal Crossing Happy Home Designer reached 2.93 million. Collectively the 3DS family sold 5.88 million units of hardware and 38.87 million games. The Wii U totalled 3.06 million consoles and 22.62 million pieces of software. 20.50 million Amiibo figures were sold, and approximately 21.50 million Amiibo cards.

Those eagerly awaiting news of either the new NX system or the company’s first smartphone game will be disappointed – neither was mentioned in the company’s forward looking statements. Instead, the publisher focused on relatively known quantities.

“For Nintendo 3DS, we will globally release a special edition hardware pre-installed with Pokémon title(s) from the original Pokémon series on February 27 which marks the 20th year since the original Pokémon series release,2 read the accompanying statement.

“Furthermore, Mario & Sonic at the Rio 2016 Olympic Games and key titles from third-party publishers are scheduled for release. For Wii U, we will strive to maintain the attention level of Splatoon and Super Mario Maker, which are continuing to show steady sales, while introducing new titles such as The Legend of Zelda: Twilight Princess HD. Meanwhile, for Amiibo, we will continue to expand the product lineup in order to maintain momentum. At the same time, we will aim to further expand sales by offering new gaming experiences with the use of Amiibo. In addition, the first application for smart devices, Miitomo, is scheduled for release.”

The company has maintained its full year target of 35 billion Yen in profit.

Courtesy-GI.biz

 

Microsoft Updates Sway App, Adds Recycle Bin

January 26, 2016 by mphillips  
Filed under Around The Net

Users of Microsoft’s new Sway presentation app no longer have to worry about their work getting accidentally deleted, thanks to a set of new features the company recently released.

When people delete a Sway that they’re working on, it’s sent to the service’s Recycle Bin, where it can be recovered for 30 days, rather than disappearing forever right off the bat. It’s good news for people who put hours of work into creating presentations using Sway, only to have them disappear in the blink of an eye when users clicked or tapped the wrong button.

People who are sure that they want to delete things in the Recycle Bin can choose the Empty Recycle Bin button to permanently delete all of the Sways that are on the chopping block.

People who use Chromebooks and Office 365 also have an easier way of getting access to Sway, which is now available from the Chrome Web Store. That makes it easier for Chrome OS users to get access to Sway Online from their Chrome browser homepage and the Chromebook launcher, and is particularly valuable for educators and students who use Google’s operating system but have access to Office 365 through their institution.

Microsoft also made it easier for folks who are already tied into its Office ecosystem to create Sway presentations with a new beta Add-in for the PC version of OneNote that automatically generates a Sway based on a OneNote page. All users have to do is click a button in OneNote, and Sway will generate a presentation for them based on the content of their notes.

It’s an interesting competitive move that puts Sway and OneNote on par with Evernote, which also supports creating a presentation from a note or group of notes.

Sway for Windows 10 also now supports dragging and dropping images from the file explorer into a presentation. It’s a feature that makes it easier for users to take pictures that they’ve found online or shot themselves and turn them into a part of the presentation that they’re building.

The app also now supports natively viewing presentations in full screen, something that previously required people to use a browser that’s capable of entering full screen mode.

 

 

 

Microsoft Rolls Out New Updates For iOS, Android Outlook Apps

January 15, 2016 by mphillips  
Filed under Mobile

Outlook users who need to initiate a videoconference will have an easier time with new updates Microsoft announced for the app on iOS and Android.

The updates will allow users to tap a Skype call toggle inside the app’s event creation screen, which will automatically generate a link to a video conference for invitees. When the conference time comes, people who are supposed to participate just need to tap on the Skype link, and the video chat app will open up on their devices.

For those people who don’t have a Skype app installed, Microsoft’s recently released Skype for Web will let them join in on the call, even if they don’t have Skype accounts.

The improvement isn’t all that surprising, given what Google has done with its own calendar invites. When creating an event in Google Calendar, there’s a “create video call” button that allows users to spawn a meeting link through Google Hangouts that works in much the same way as the Skype link.

The updates come on the heels of Microsoft announcing yesterday that it will be rolling out free video conferencing to all users of the Skype mobile apps.

Outlook’s calendar view also received a number of improvements, as the product team works to integrate the features of Sunrise Calendar into the app before closing down that dedicated application. Users can now see their full schedule at a glance by scrolling up or down on the two-week view that’s in the calendar screen. There’s also a new three-day view that lets users see a quick side-by-side look at any three days on the calendar.

Android users got a little extra love with this update, which gives them a quick navigation bar at the bottom of the app that lets them quickly navigate among the different mail, contacts, calendar and files tabs inside the app.

 

Microsoft Launches Office Insider, New Preview Program

November 17, 2015 by mphillips  
Filed under Computing

Microsoft has launched a new preview program for consumers who subscribe to Office 365 that will give them an advance preview of new features slated to be added to the subscription service in the next one to three weeks.

Office Insider was opened to subscribers of Office 365 Home, Personal and University — the third is a four-year deal available only to college students — who are running Office 2016 on a Windows device. Office 365 subscribers who instead work with Office 2016 on a Mac are excluded for now, although Microsoft said they would be added in the “coming months.”

Like the already-established Windows Insider, Office Insider will serve as a feedback source for Microsoft’s developers.

Differences abound, however: Office Insider is accessible only to consumers and students with an Office 365 rent-not-own subscription — not to the general population as is Windows Insider — and more importantly, will preview new features just weeks, not months, away from landing on the production track. For example, the tools Microsoft touted as now available only to Insiders — including a pair of features for PowerPoint, and new “Send As” options for Word and PowerPoint — are slated to ship this month.

Windows Insider typically previews changes to Windows 10 that are as much as six to nine months away from reaching everyone in the next upgrade.

“The features are typically only 1-3 weeks out from general release and just need a bit of fine-tuning before becoming more widely available,” a company spokeswoman said in an email reply to questions.

Microsoft has committed to shipping monthly upgrades to Office 365 customers, something the company reiterated today. “Every month, the Office engineering team ships updates across the Office apps (mobile, desktop and Office Online), to include new functionality,” the spokeswoman added.

Subscribers to the eligible Office 365 SKUs (stock-keeping units) may join Office Insider by downloading the preview edition of Office 2016 from a new section of their Office 365 account dashboard, dubbed “Additional Install Options.”

 

 

 

Facebook To Widen Safety Check Tool Feature

November 17, 2015 by mphillips  
Filed under Around The Net

Facebook’s Safety Check tool to alert friends and family about their safety was activated for the first time after the terror attack in Paris on Friday, with a large number of users reporting they had benefited from it.

But that move drew widespread criticism online that the company had been partial, as it had not activated the feature in other locations recently hit in terror attacks, notably the twin attacks in Beirut on Thursday.

The social networking company was also criticized for releasing a photo filter that allowed users to show support for the people of Paris using the colors of the French flag on their profile pictures, with some people online charging the company with double standards for not releasing similar filters for the terror attacks in Beirut and other locations. One user, Hubert Southall, offered to design filters for users, saying that Facebook “needs to include all affected nations.”

Facebook’s current travails highlight the minefields a global company can encounter as it tries to accommodate sensitivities across the countries it operates in, where users’ priorities can be different and there is often the tendency for certain groups to feel they are not important enough for a giant multinational.

In the wake of the controversy over the activation of Safety Check in Paris, Facebook CEO Mark Zuckerberg assured its users that the tool would be turned on more frequently in the future during human disasters. “Many people have rightfully asked why we turned on Safety Check for Paris but not for bombings in Beirut and other places,” Zuckerberg wrote on his Facebook page.

The Safety Check tool asks users believed to be in the location of an emergency if they are safe and lets them inform their friends by clicking a button. People also can check in on users who they believe are in the emergency area. The tool was first used in a “very early version” in Tokyo during the 2011 tsunami and nuclear disaster and later after recent earthquakes in Afghanistan, Chile and Nepal as well as Tropical Cyclone Pam in the South Pacific and Typhoon Ruby in the Philippines.

 

 

Facebook Moves Into E-commerce With Shopping Feature

October 14, 2015 by mphillips  
Filed under Around The Net

Facebook Inc wants its users to buy clothes and other products from their mobile phones without ever leaving its app.

In an effort to move further into e-commerce and compete with Amazon Inc’s retail offerings, Facebook announced that it is testing several ad features that allow users to shop directly through its app.

Few users make purchases on mobile phones because it is slow and cumbersome, but Facebook hopes to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2 percent of all retail sales, according to research firm eMarketer.

“We’re looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales,” said Emma Rodgers, Facebook’s head of product marketing for commerce.

Among the new features are ads that take a user through a specific brand’s products without redirecting them to another site. For example, a user who clicks on an ad from a boutique could see an expanded page that displays numerous clothing items.

Businesses on Facebook will also be able to display products for purchase directly on their own pages. And users will be able to purchase products directly on Facebook through a “buy now” button that will be more widely available.

The 1.5-billion-member social network has also added a new section on its app that takes users directly to a shopping page where they can browse among numerous brands from a select group of small businesses that will gradually expand.

“From Facebook’s perspective, they’re addressing a pain point for retailers,” said Catherine Boyle, an analyst at eMarketer. “They will attract serious ad dollars with this offering.”

 

Ghost Push Malware Giving Android A Hard Time

October 2, 2015 by Michael  
Filed under Mobile

Put your Android whatever back in its sand bucket. It is facing another threat. This one is spooky sounding and has been dubbed Ghost Push by Yang Yang and Jordan Pan of the Trend Micro security labs outfit.

The threat presents itself to people who download things from untrusted third-party stores, which is not everyone, and seems to behave in a way that is sophisticated – unlike perhaps people who download things from untrusted sites. Ghost Push is not new and neither is this method of infection.

“Halloween is still a month from now yet Android users are already being haunted by the previously reported Ghost Push malware, which roots devices and makes them download unwanted ads and apps. The malware is usually packaged with apps that users may download from third-party app stores,” said Yang and Pan.

“Further investigation of Ghost Push revealed more recent variants which, unlike older ones, employ routines that make them harder to remove and detect.”

Pan and Yang said that there are some 20 variants of Ghost Push in the wild, and that the threat has been active since April. It has ramped itself up during September and is presenting the worst side of itself in India and Indonesia, where 32 and 24 percent of infected devices can be found.

Trend does not think that this ghost theme is related to the XcodeGhost malware that bothers iOS users, but it does think that someone quite sophisticated is behind the attacks.

“It is likely that a team of cyber criminals are behind Ghost Push and they are not exactly new to the malware creation industry,” the researchers wrote.

“This group has already published 658 different malicious applications (1,259 different versions) in third-party app stores unrelated to Ghost Push. One of these apps has infected more than 100,000 devices, two more than 10,000 and seven more than 1,000.”

Third-party download sites are the reason for most of the affected devices and applications, but Yang and Pan said that a couple made it through to the official Google Play store.

“We also found two legitimate apps unrelated to Ghost Push that the same creators published on Google Play, which have since been removed,” they said, explaining that these apps accumulated some 10,000 downloads before being pulled.

“These show that this group possesses ample technical knowledge to effectively victimise thousands of devices and evade detection,” Yang and Pan said.

Once a device is infected the malware can launch other applications and services and steal personal information.

Courtesy-TheInq

Facebook Users Cautious Of New ‘Dislike’ Button

September 18, 2015 by mphillips  
Filed under Around The Net

Facebook users took to the social media site to express concern over the company’s decision to test what Facebook Inc Chief Executive Officer Mark Zuckerberg called a “dislike button” – and not everyone liked the idea.

In a town hall-style question and answer session earlier in the week, Zuckerberg took questions from users about topics ranging from virtual reality to his wife’s pregnancy. Yet most Facebook users fixated on his announcement that the 1.5-billion user social network was working on adding a button other than “like.”

Users flooded Zuckerberg’s official Facebook page with nearly 3,000 comments largely about the dislike option. While some said they would use Facebook more if the button were introduced, others said it would lead to cyberbullying and more negativity on the site.

“Please don’t put a dislike button, as much as there is times I would love it, would much rather express my thoughts in words to be completely direct on my opinion,” said user Andrea Robichaud.

Users have been asking for a dislike button for several years, Zuckerberg said, though it may not necessarily be named dislike or be represented with a thumbs down. He added that the company was preparing to test a version of the button.

“Not every moment is a good moment,” Zuckerberg said.

The button’s aim, he said, would be to express empathy on posts that may reference topics where “like” is not the appropriate response, such as the refugee crisis or the death of a loved one.

Some users offered alternative suggestions that they thought would minimize harassment on the site, such as adding a “sympathy” button instead or allowing users to opt out of the “dislike” button on their posts.

Others took a more humorous approach. Vince Vogel suggested Facebook offer “public smile, private smile, private frown and public frown” instead of like and dislike.

 

 

Twitter, Stripe Team Up To Expand ‘Buy’ Button

September 16, 2015 by mphillips  
Filed under Around The Net

Payments processing company Stripe Inc unveiled a new tool on that will connect retailers and brands to sell on platforms like Twitter Inc and tap an increasing number of consumers shopping on mobile apps.

Twitter’s adoption of Stripe’s new product, Relay, is expected to help the microblogging site further dabble in e-commerce and generate revenue through its “buy buttons,” which lets shoppers buy a product and enter payment and shipping information without leaving Twitter’s platform.

Twitter has been struggling to increase its audience and in July said its number of monthly average users grew at its slowest pace since it went public in 2013.

“Almost two-thirds of our users say they bought something specifically because of what they saw on Twitter. … As mobile and social (media) continue to grow, consumers are going to discover and transact right in the apps where they spend their time every day,” Nathan Hubbard, Twitter’s head of commerce, said at a launch event in San Francisco, where both companies are based.

Stripe, which makes software that helps businesses accept various types of payments on websites and in apps, counts grocery-delivery startup Instacart, ride-sharing app Lyft and e-commerce platform Shopify among its clients.

The payments company’s new Relay product functions as a universal sell button for retailers, allowing companies like eyewear brand Warby Parker to list products in a single place and sell them directly on Twitter as well as other e-commerce platforms like ShopStyle.

 

 

Researchers Uncover Android Ransomware That Changes PIN Codes

September 14, 2015 by mphillips  
Filed under Mobile

Researchers at security company ESET have uncovered a type of malware that changes an Android device’s PIN, the first of its kind in a constantly changing landscape of ransomware attacks.

For most users, the only option to get rid of the malware is to reset the phone to its factory settings, which unfortunately also deletes all the data on the device.

The malware calls itself “Porn Droid” and bills itself as a viewer for adult content. It has been seen only on third-party Android application marketplaces or forums for pirated software, wrote Lukas Stefanko, an ESET malware analyst.

But after it’s installed, users see a warning supposedly from the FBI that they’ve allegedly viewed “prohibited pornography.” It asks for a $500 fine to be paid within three days.

To change the device’s PIN, Porn Droid needs administrator-level access to the phone.  Stefanko wrote that the malware uses a new method to obtain that high level of access.

When Porn Droid runs, it asks people to click a button. “After clicking on the button, the user’s device is doomed,” Stefanko wrote. “The Trojan app has obtained administrator rights and now can lock the device. And even worse, it sets a new PIN for the lock screen.”

Other kinds of Android malware locked the screen by keeping the ransonware warning in the foreground using an infinite loop. But that could be remedied by using a command-line tool, the Android debug bridge, or deactivating admin rights in Safe Mode, according to Stefanko.

In the case of Porn Droid, if someone tries to deactivate the admin privileges, the malware uses a call-back function to reactivate them, Stefanko wrote.

The malware is also coded to try to shut down three mobile antivirus products: Dr. Web, ESET’s Mobile Security and Avast.

More advanced users may be able to get rid of Porn Droid without resetting and erasing all data on their phone. It is possible to remove the malware if a user has root privileges to the device, and some security software can stop it, Stefanko wrote.

 

 

 

 

 

Amazon Makes ‘Dash’ Button Free

September 4, 2015 by mphillips  
Filed under Around The Net

Amazon.com Inc announced that its ‘Dash’ button, which allows customers to place orders instantly, will now be effectively free.

The company’s Prime members can now purchase the button for $4.99 and get the amount discounted on their first purchase using the button, the e-commerce giant said on Wednesday.

The button will now be available to all Prime members – those paying $99 a year for two-day delivery and other benefits.

The company said it will add 11 more brands to the button, bringing the total to 29.

The ‘Dash’ button, launched earlier this year, allows Amazon’s Prime members to order a product with just a push, using a WiFi connection, and can be hung or hooked anywhere in the home.

 

 

Microsoft Tests News Reading App

August 18, 2015 by mphillips  
Filed under Mobile

Microsoft is quietly working on an app thats geared toward people who want help keeping up with today’s barrage of news.

The app, called NewsCast, hasn’t been formally announced, but it was first spotted by Neowin’s Brad Sams. It takes in articles from around the Web and starts reading summaries of them to users in an ongoing playlist. Users can save articles for reading later and view the full text of any article NewsCast pulls in using a built-in browser or a distraction-free reading view.

It’s all designed to keep users up to date on the latest news while they’re commuting and don’t want to be staring at tiny text on their phone.

According to a publicly accessible webpage for the app, NewsCast is a proof-of-concept product from the Bing News and Speech teams and seems to be testing only inside Microsoft. The teams are “trying to validate several hypothesis”[sic] with the app, though it’s not clear what they’re testing. Collecting feedback from users is a major focus of NewsCast’s current build — tapping a feedback button in the app opens an email that includes a three-question survey about what users like, dislike and want from it in the future.

Microsoft isn’t the only tech company going after mobile news summaries. Facebook is reportedly testing its own Twitter-like news app, and Yahoo has received accolades for its News Digest app, which gives users bite-sized summaries about current events.

 

 

Microsoft To Begin Android, iOS Skype For Business Beta

August 13, 2015 by mphillips  
Filed under Around The Net

Microsoft is set to begin inviting users to test the new iOS and Android apps of Skype for Business, the enterprise communications software whose latest version was rolled out several months ago.

The preview will include a number of benefits including a redesigned in-call experience. The new call screen features larger buttons to make it easier to manage a call on a phone’s smaller screen. The app’s new dashboard is designed to make communication easier by pulling a user’s most recent conversations, upcoming meetings and the ability to search all their contacts into one place.

Video calls will now fill the screen on a user’s phone, so it’s easier for them to see their colleagues. Furthermore, the new app’s design is supposed to simplify the video, content and IM panes and make navigating between them easier.

Getting access to the preview apps will be a somewhat involved process. IT administrators can visit skypepreview.com and nominate up to four end users each to test the iOS and Android apps. Administrators have to apply by Friday to be considered for the first testing batch. After that, Microsoft will evaluate the nominations and pick out a group of testers for the applications.

Users who have the Lync 2013 app for iOS or Android will get automatically upgraded to Skype for Business when the app launches later this year. It’s compatible with deployments of Lync Server 2013, Skype for Business Server 2015 and Skype for Business Online.

Skype for Business was officially released in April for Windows PCs, but Microsoft has been slower to update and rebrand other platforms. Windows Phone owners already have access to a new Skype for Business app, which launched last month.

 

 

Facebook Activates New ‘Send Message’ Feature For Businesses

August 7, 2015 by mphillips  
Filed under Around The Net

Facebook Inc unveiled new features will allow businesses to privately communicate with customers through messages as part of the social networking company’s push to make its Messenger app a stand-alone platform.

Businesses can now include a “send message” button in ads that appear in Newsfeed that allow Facebook users to click a button and send messages, which are private. If users post a comment on a business’ Facebook page, then the business can privately message that person

The features are part of Facebook’s efforts to convince more small and medium-sized businesses – especially those in emerging markets, such as India, Brazil and Indonesia - to advertise on its platform.

By giving them direct access to customers, the world’s largest social network hopes to show that advertising on Facebook directly leads to increased sales.

To encourage quick responses, Facebook will award “very responsive to messages” badges on business pages that respond to 90 percent of messages and respond on average within five minutes. People will, however, still be able to block private messages from businesses.

The features will be especially valuable in southeast Asia, Facebook wrote in a blog post. About twice as many Thai and Singaporean users use Facebook messages to communicate with businesses each month and most Southeast Asia users follow some company pages.

Facebook hosts more than 40 million active small and medium business pages, it said, with more than 1 billion page visits each month.

 

Will Region Locking Cost Nintendo In The Long Run?

June 2, 2015 by Michael  
Filed under Gaming

There’s something genuinely surreal about sitting down to write an article about region locking in 2015. It feels archaic and almost nostalgic; I might as well be writing something about blowing into cartridge ports to get games to work, or bemoaning the long load times for cassettes. Yet here we are. Years into the era of digital distribution, long after we reached the point where it became technically harder to prevent customers from accessing games from anywhere in the world than it is to permit the same, region locking is back in the news. Thanks, Nintendo.

The focus of this week’s headlines is the Humble Bundle promotion which Nintendo is running for a number of indie titles on 3DS and Wii U. It’s a great deal for some excellent games and is raising money for a solid cause; plus it’s wonderful to see console platform holders engaging with the Humble Bundle approach, which has been so successful at bringing indie games (and other creative works) to wider audiences on the PC. It ought to be a win, win, win for Nintendo, gamers and indie developers alike.

Unfortunately, though, the bundle only works in the Americas; North America and some bits of Central and South America. Customers elsewhere are entirely locked out, a matter which has been a source of deep frustration not only to those customers, but also seemingly to Nintendo’s own staff working on the project. The result is that what ought to have been a straightforward PR win for the company has turned bittersweet; there has been more widespread news coverage of the region locking debacle in the past few days than there has been for the bundle itself.

Although this is a terrible shame for the developers involved – and I sincerely hope that Nintendo can pull its thumb out of its backside and launch an international version of the bundle in short order – no sympathy is due to Nintendo in this situation. It’s a problem entirely of the company’s own making; the firm made a deliberate and conscious decision to embrace region locking even as the internationalisation of digital distribution made that look increasingly ridiculous, and until that stubbornly backwards piece of decision making is reversed, it’s going to continue causing PR problems for the firm, not to mention genuine problems for its most devoted customers.

Remember, after all, that the rest of the gaming world has ditched region locking en masse – Sony gave it up with the PS3, even making it painless to use digital content from different regions by creating multiple accounts on the same console, while Microsoft made region locking optional on Xbox 360 (making a bit of a mess where some publishers enforced it and others didn’t) before ditching it entirely on the Xbox One. At the same time Nintendo, ever the merry contrarians, went the opposite direction, not only maintaining region locking on the Wii and Wii U, but even extending it to the 3DS – in contrast to the company’s prior handheld consoles, which had been region free.

The idiocy of a region locked handheld is staggering; these are systems which are quite simply at their best when you’re traveling, yet lo and behold, Nintendo don’t want you to buy any games if you go on holiday or on a business trip. The excuses trotted out were mealy-mouthed corporate dishonesty from start to finish; it was all about protecting customers, honest, and respecting local customs and laws. Utter tosh. Had those things been a genuine issue, they would have been an issue in the previous decades when Nintendo managed to sell handheld consoles without region locking; they would also have been an issue for Sony and Microsoft when they removed region locking from their systems.

In truth, there’s only one reason for region locking in this day and age – price control – and Nintendo’s calculation must have been that they had more to lose from the possibility, real or imagined, of people buying cheaper 3DS games from countries overseas, than they had to lose from annoying a chunk of their customer base, be they keen gamers who wanted to try out titles unlikely to be released in their regions, expats who want to play games brought from their home countries or parents who find that a game bought in the airport on the way home from holiday results not in a pacified, happy child on the flight but in an angry, upset child with a game that won’t work.

In Nintendo’s defence, Satoru Iwata has recently been musing publicly about dropping region locking from the Nintendo NX, whenever that turns up. That the company is clearly planning to move down that path does rather confirm that it’s been fibbing about its motivations for region locking all along, of course, which might be why Iwata is being cautious in his statements; it’s a shame if such face-saving is the reason for Nintendo failing to keep up with industry moves in this regard, because the company is going to keep being periodically beaten with this stick until the problem is fixed.

Admittedly, there would be problems with removing region locking from its existing consoles – not least that Nintendo’s agreements with publishers probably guarantee the region locking system, so even if it could be patched out of the 3DS and Wii U with a software update, that can’t happen legally due to the contracts it would breach. What Nintendo could and should do, however, is to offer gamers a gesture of good faith on the matter by dropping region locking from all its first-party software from now on – and perhaps emulating Xbox 360 era Microsoft by making it optional for third-party publishers as well. I can envisage no legal barrier to that approach; it would earn the company enormous kudos for responding to its audience and dealing with the problem, and would cost them precisely nothing. There aren’t that many easy PR wins floating around the industry right now; Nintendo should leap on this chance to show itself to be on the customers’ side.

Wheels turn slowly in Kyoto, though, and it’s probably too much to expect the company to react in a startup-like way to the region locking issue. In some ways it’s Nintendo’s strength that it reacts slowly and thoughtfully rather than jumping on every bandwagon, but in recent years, it’s also been a weakness far too many times – and the thoroughly wonderful software that the company has been turning out in the past few years, perhaps the finest line-up it’s produced in decades, has been regularly undermined by bad decisions in marketing and positioning of its platforms, many of which can be traced to a failure to understand where the market is and where it’s moving.

Region locking isn’t the biggest problem. Fixing it would be cheap and easy but would hardly be a panacea for Nintendo’s issues – but it’s a problem that’s symptomatic, emblematic even, of the broader problems Nintendo has with putting its customers first and applying the same care and attention to its corporate aspects which it always applies to its software development. Fix a problem like this in a proactive, rapid way, and we might all start to believe that the company has what it takes to get back on top.

Courtesy-GI.biz