If you have a smartphone with an unlimited data plan on the Verizon Wireless network, get ready to mourn the end of those good times.

Verizon will put the kabash on its unlimited smartphone data plan some time this summer, according to comments made by the carrier’s chief financial officer. Speaking at the Reuters Global Technology Summit on Thursday, Verizon CFO Fran Shammo stated the company will soon roll out new tiered pricing plans and altogether eliminate the current $30-a-month unlimited option.

According to Reuters, which reported the news, the move is designed to “force heavy data users to pay more for mobile data.”

The proverbial ‘writing on the wall’ for Verizon’s ending the unlimited data plan has been there for a while now . After AT&T eliminated its unlimited data plans last summer, Verizon execs hinted it wouldn’t be long before they followed suit. Soon after, in October, the carrier seemed to testing the waters, unveiling an option to get 150MB of data per month for $15 — half the price of the unlimited plan. However, that option was discontinued a few months later.

Although Shammo mentioned this summer is when the new tiered data plans would be offered, no specific date was provided.