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Google Buys Clever Sense

December 14, 2011 by mphillips   | Category: Mobile
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Google has purchased Clever Sense, the developer of Alfred, a personalized restaurant and bars recommendations app, for an undisclosed amount, both companies stated.

The Internet giant has been strengthening its local offerings. It acquired in September for example a restaurant ratings publisher Zagat to boost its online maps and local business listings with trustworthy reviews and recommendations.

Alfred, which currently provides recommendations on restaurants, bars, and night life in the locality where the person is, could however down the line broaden its scope, potentially making it the Android alternative to the Siri personal assistant on Apple’s iPhone 4S.

Clever Sense’s co-founder and CEO Babak Pahlavan suggested in a notice on the company’s website that Alfred may include other information sources and services.

Discovering local information is extremely important to both users and businesses, and the acquisition of Clever Sense will benefit both, Pahlavan said. “With Google and Clever Sense working together, our entire team looks forward to building more intelligent, serendipitous and magical services!”, he added.

The Clever Sense platform, around which Alfred is built, is described by the company as designed “to connect the online world with the offline world by delivering recommendations to the users in context, taking into account time, place, and intent”.

Alfred is available on both Android and the iPhone and iPad from Apple. Groupon was planning to acquire Clever Sense at one point, according to unconfirmed reports.

By combining Clever Sense technology and expertise with Google’s team and products, Google will be able to provide “even more people with intelligent, personalized recommendations for places to eat, visit and discover”, a Google spokeswoman said in an email. Marissa Mayer, Google’s vice president of local, maps and location services welcomed the Clever Sense team in a tweeted message.

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