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Microsoft Says Surface Pro To Be Sold In Europe Next Quarter

March 5, 2013 by mphillips   | Category: Consumer Electronics
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Microsoft’s Surface Pro tablet will be offered for sale Europe in the second quarter priced approximately at $1,170, while a local telco is now reselling the latest editions of its Office 365 hosted productivity suite, the company announced ahead of the Cebit trade show on Monday.

Microsoft Germany’s CEO Christian Illek didn’t give the Surface Pro’s exact price in euros, but the number will be around the same as the U.S. price in dollars, he said in a news conference at the company’s booth on the show floor in Hanover.

While an $1170 price tag appears significantly higher that the Surface Pro’s U.S. price of $899, a 30% mark-up is not unusual for electronics devices in Europe, where prices are typically displayed inclusive of value-added tax at around 20%. U.S. prices typically exclude local sales taxes. When setting international prices, vendors also tend to allow an additional margin in case exchange rates shift unfavorably.

In addition to Germany, Surface Pro will also go on sale in Australia, China, France, Hong Kong, New Zealand and the U.K. in the coming months, Microsoft said.

Illek also announced a new sales channel for two recent editions of Office 365: Deutsche Telekom.

Office 365 Small Business Premium and Office 365 Midsize Business are now on sale through Deutsche Telekom’s Business Marketplace online app store, said the German telecommunications operator’s head of marketing, Michael Hagspihl.

The Small Business Premium edition, with 25GB of storage, shared calendars, Office Web Apps, Office Professional Plus Desktop Version and support from Deutsche Telekom will sell for $14.90 per user per month for up to 25 users.

The companies announced the distribution deal on the show floor at Cebit, where their sprawling booths face one another across the main aisle of Hall 4. Stands there are still under construction: The show opens Tuesday, and runs through Saturday.

 

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