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German Book Retailers Challenge Amazon With New eReader

March 4, 2013 by   | Category: Consumer Electronics

German book retailers have joined forces with Deutsche Telekom to develop their own eReader to challenge the dominance of in the growing market for digital books.

Thalia, Weltbild, Hugendubel and Club Bertelsmann will start selling the ‘Tolino’ eReader from March 7, with over 300,000 books available for download, to compete with Amazon’s Kindle and Apple’s tablets, the companies said in a joint statement.

As in Britain, where chains like Waterstones have come under pressure from the likes of Amazon, German book retailers have also suffered.

Thalia, the biggest German book retailer is undergoing restructuring and closing shops and saw sales fall 2 percent to 915 million euros ($1.2 billion) in its business year to end-September.

“The future of the German book industry should remain in our hands and not those of listed American groups,” Carel Halff of publisher and retailer Weltbild said.

While e-books make up over 10 percent of the book market in the United States, that proportion is at just 3.2 percent for the German market.

But the market is growing fast, with sales of e-books tripling in 2012 to 102 million euros, according to market research group GfK. E-books could account for 17 percent of sales on the German book market by 2015.

Amazon had total sales of $8.7 billion in Germany in 2012, more than its sales in the UK of $6.5 billion, according to a recent stock exchange filing.



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