Apple Inc is in very preliminary talks to join the bidding for Hulu, the online video site that Walt Disney Co, News Corp and its other owners have put up for sale, Bloomberg cited two anonymous sources as saying.

Apple has begun initial discussions that may eventually lead to an acquisition, Bloomberg reported without providing any more details.

An Apple spokesman declined to comment on the rumor.

Hulu’s owners, which also include Comcast Corp’s NBC Universal and Providence Equity Partners, have begun preliminary sale talks with about a dozen potential buyers, including Google Inc and Microsoft Corp a source familiar with the situation said this month.

The video streaming site is expected to have 1 million paid subscribers by the end of summer, much sooner than previously forecast.