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Amazon Alexa Arrives On Windows 10 PCs

January 11, 2018 by   | Category: Around The Net

The expanding rivalry between Amazon and Google in the battle for virtual assistant dominance intensified at this year’s CES in Las Vegas.

While both have a strong claim as front-runners – with Amazon arguably leading the charge at this stage – it’s clear that Apple’s Siri and Microsoft’s Cortana are lagging. Case in point: Several major PC makers launched Windows 10 hardware and trumpeted Alexa support as a major selling point. (Cortana will, of course, also be available since it’s built into Windows 10, but it is the arrival of Alexa that was a key selling pitch.

The Windows 10 devices launched this week with Alexa built include HP’s small form-factor Pavilion Wave PC; Acer’s Aspire; Spin, Switch and Swift notebooks; Asus’ 2018 ZenBook and VivoBook laptops; and Lenovo’s Thinkpad X1 Carbon and Yoga devices.

With these laptop and PC launches, Alexa is finding its way into a wider array of devices as virtual assistants gain a foothold in the office.

Alexa has benefited from the slow burning success of Amazon’s Echo smart home speakers, but that was only the start. At last year’s CES, Alexa was showcased in a range of products, from fridges to robotic vacuum cleaners, part of Amazon’s plans to position Alexa as an all-pervasive virtual assistant.

Though Toyota and Lexus plan to install the voice-activated assistant in select vehicles, the launch of PCs with Alexa highlights its move from the consumer world to the enterprise – much as the iPhone in 2007 moved quickly from individual users to become a mainstay of the workforce. (The Alexa for Business launch last year – an arena that would seemingly be a natural home for Microsoft – only underscores Amazon’s plans.)

With 25,000 Alexa skills already available, including a growing list targeted specifically at business users, Amazon is already forging deals with corporate partners. A range of companies, including Salesforce, SAP SuccessFactors, Concur, Ring Central and ServiceNow all plan to integrate their applications with Alexa for Business.

“As we begin 2018, Alexa shows the strongest partner ecosystem – with the most hardware partners and the most skills – and an increasing presence in the office with Alexa for Business,” said Forrester vice president and principal analyst J.P. Gownder.

Business support for Alexa – both at work and in customer-facing spots like hotels – represents a huge opportunity for Amazon, said Gownder. And it has the momentum that other virtual assistants lack currently.

“Cortana hasn’t made enough headway to stave off an aggressive, growing Alexa in business contexts at this point,” he said.

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